A new year is upon us, and with it comes those pesky resolutions. Join a gym. Quit smoking. Eat less cheese. Eat more cheese. Whatever your intentions, it’s time to make them a reality and start the year off right.
That said, most New Year’s resolutions fail miserably. So why not choose a resolution that’s actually doable? One that will increase credibility and visibility and ultimately boost sales?
Here are 4 social media resolutions you’ll actually want to keep:
1. I will write more high quality, original content. And then I will share it.
Google loves fresh content. Loves it. And so do your readers! Compelling, unique content is the foundation for a solid online presence. It’s what makes the internet tick.
That said, make it your goal this year to sit down and produce. Write better blogs. Write more blogs. Write website content. Make videos. Create visuals. Create interviews. Write things people actually want to read, so when you share them on social networks they’ll be shared and re-shared, increasing your SEO, your traffic and ultimately your sales.
2. I will learn to love Google+.
Despite the hype, businesses have been slow to embrace Google+. Whether they deem it too complicated, too unnecessary or too different (from Facebook, natch), they’re missing out on one of the most valuable social platforms around.
The truth is, Google+ affects your business whether you’re signed up or not. When your customers search on Google, your page, along with your profile image and recent posts, may show up on the right-hand side of the results when relevant to a customer’s search. Relevant posts, photos and videos can also show up within search results for your page’s followers. And if you’re not signed up? Well, you won't have all of this tasty exposure. Sign up immediately and reap the benefits of this SEO bonanza.
3. I will network with the social media community, both online and off
Here in Victoria, we’re lucky to have an incredibly active social media community. Not only do we interact online, but we also hang out at countless real-world events, from Social Media Workshops and Camps to Tweetups and Twestivals. Heck, mayor Dean Fortin even signed an official document proclaiming June 30th as “Social Media Day.”
When you take the time to cultivate meaningful offline relationships with social media movers and shakers—relationships that consist of more than just retweets and likes—you’ll take your online presence to the next level. In addition to learning tips and tricks from the best of the best, you'll increase your business exposure, boost your credibility and maybe even transform followers into customers. You’ll have the chance to help and be helped, and solidify your brand as a dynamic, informed and engaged member of the community.
4. I will respond to all comments in a timely manner (even if they’re negative)
Treat comments as a good thing, even if they’re not what you want to hear. After all, comments are evidence of community, and community is what will propel your business forward.
Take the time to individually respond to each person, spending extra time turning the negative experiences into positive ones. Just don’t forget that some commenters are trolls for the sake of being trolls, so don’t take it personally if you can’t turn around 100% of the negativity. Even if you’re unsuccessful, other users will appreciate your efforts and remember your good faith.
What are your social media marketing resolutions for 2013?