Latest News

We aim to provide real value, offering actionable insights and “how-to” articles related to Digital Marketing.

Why Use Instagram?

More than the images that it is so well known for, Instagram makes imagery engaging, evoking primal emotions – such as humor, concern, awe, or intrigue. Instagram is another platform with which to work with nonprofits. With most users being of a younger demographic,...

Why Use Twitter?

Twitter is a tricky to work with due to the limitations of the media. Tweets are limited to 240 characters, meaning your message must either be brief and to the point, or split over multiple tweets. In addition, there is no tried-and-true formula for creating the...

What is A Facebook Page?

A dedicated Facebook page will give your organization a voice and presence on Facebook that it currently does not have. An active Facebook page creates opportunities for new people to discover  your organization, and can serve as a path for connecting subscribers with...

Why YouTube?

One-and-a-half billion people come to YouTube every single month. That is the equivalent of one in every five people around the world. YouTube will enable your organization to reach members of this large and passionate audience the world over. YouTube’s built-in tools...

Google Grants

Google Grants can bring greater visibility to your organization, as well as more subscriptions, more service involvement, and a wider awareness of your organization’s brand and message. “…it has helped us reach thousands of supporters around the country, helping us...

Penguin 3.0’s Action and Reaction Guide

As you know, the digital marketing world is a big, fast-moving place. It seems that every channel evolves every day. So one of the biggest parts of any digital marketer's job is to keep up with headlines in their area. At North Studio, a number of people work on...

Penguin 3.0’s Action and Reaction Guide

As you know, the digital marketing world is a big, fast-moving place. It seems that every channel evolves every day. So one of the biggest parts of any digital marketer's job is to keep up with headlines in their area. At North Studio, a number of people work on...

10 Office Survival Skills We Learned From Watching Scary Movies

You know that saying, "life imitates art"? Don't believe it? Walk into the average business office at 9am on a Monday morning. That's not an episode of The Walking Dead in there; it's just your coworkers. So before running for the zombie preparedness...

Eye-Tracking Study: How Searchers View SERPs on Google

The SERP (or "search engine results page") is the Holy Grail of all SEO and SEM professionals. (Well, the first page is.) And deciphering how ordinary people read and analyze these pages is golden information for anyone who's concerned about his or her...

Top 5 Factors Influencing B2B Sales Lead Generation Online

Generating sales leads online for B2B products and services can seem counterintuitive at first. After all, those business deals tend to rely on personal relationships developed over years of networking and sales prospecting. In fact, I know a few B2B salespeople who...

The One Weird Thing the Best B2B Content Marketers Do

I'm going to make a confession I never would have before: I'm starting to really, really love reports. I was never a numbers girl; I've always been the one to extoll the benefits and beauty of words over numbers (forgive me, math people! numbers are...

[Slideshare] Do You Waste Everyone’s Time At Meetings?

The meeting: the most dreaded work activity that generally wastes everybody's time and can leave us more confused than clear on what has to be done. Why not rethink the way you lead your meetings so that everyone comes out of it with the information they need, and...

Top 5 Takeaways from HubSpot’s State of Inbound Marketing 2014

Whenever a report like Hubspot's State of Inbound comes out, I get all excited. Some data! Some stats! New things to learn! Benchmarks to compare my work with! And this year's report did not disappoint, either. With 54 pages of data gleaned from thousands of...

10 Brilliant Landing Page Call To Action Insights

Mastering the art of the call to action is essential to inbound marketing success. After all, you want visitors to click on your gated content downloads or to try your product or service. But getting the copy just right can be quite a challenge--I must admit I've...

5 Skills Marketing Students Must Master To Succeed

After a summer full of sun, fun and maybe summer work for some students, it's now time to head back to the classroom and hit the books. There's little I personally like more than back-to-school, with warm sweaters, new books, changing leaves and new learning...

10 Signs You’re Dealing With Sleazy Marketing Consultants

Marketing, as a field, doesn't have the best of reputations. Despite being an essential function in any business, trust in marketers is kind of low; according to a recent survey of CEOs across the world, 80% of them don't trust marketers.  I must say to my...

We’re ready to lead you into the future of digital marketing.