Digital marketing has opened up a wide range of options for modern marketers. It has never been easier to get your marketing message out there. It’s also never been harder to get your marketing message noticed.
Digital marketing is accessible to anyone, regardless of budget. Unfortunately, that also means that the online landscape is becoming even more cluttered. Every time there’s some new hot and happening new tactic, everyone jumps aboard to take advantage.
What you’re left with are a congested arena and marketers who are feeling the effects of burnout. We think that you should get off that treadmill for a second. We want you to take a step back from all the helpful tips out there and focus on evidence-based facts instead.
To facilitate this, we’ve got an information-packed infographic. SerpWatch’s editorial team spent hours sorting through the net to find the very best, evidence-based advice about digital marketing.
They distilled this information into small, manageable chunks. The result? A quick to read infographic with plenty of statistics and actionable information. You’ll learn about the seven latest trends making waves in the digital marketing arena.
You’ll learn a range of different facts. Did you know, for example, that only 20% of your audience will consider clicking on a paid result? Or that the top five results in a search receive as much as 70% of the traffic?
So unless you want to fight over a very limited number of scraps, you better work at improving your ranking.
The team zeroed in on the most important trends going forward. You’ll find information about:
- SEO and local SEO
- Mobile search
- Social media giants – Facebook, Twitter, Instagram, LinkedIn, and Pinterest
- Video marketing – With more information on product videos, social videos, and YouTube
- Video consumption – The cornerstone of an effective video marketing campaign is understanding how clients react to videos
- Email marketing – And yes, email marketing is alive and kicking
- Email usage – Once again, understanding how clients and marketers use emails is key to creating winning campaigns
- Mobile email
- Paid advertising for both desktop devices and mobile devices
- Ad-blocking and how effective pop-up ads are
- Lead generation
- Automating your marketing efforts
- Content marketing and creating a winning strategy.
When it comes to improving the ranking of your website or increasing organic traffic, investing in SEO is important. Search engine optimization is one of the primary digital marketing techniques that can help you reach your target audience and help you improve the visibility of your brand online. Thus, making use of well-regarded SEO services is essential if you want to stay ahead of the fierce competition in your industry.
However, those doing the SEO for their website without the help of an agency can find it difficult to grasp the various intricacies of this online marketing technique. One of the reasons for this is the sheer number of on-page and off-page factors that SEO comprises of. Another reason is the frequent Google algorithm updates, which makes it difficult for most to stay on top of the ever-evolving SEO world. This poses a challenge for most marketers as well as newbies, who if not aware of the latest changes and trends in SEO, make silly SEO mistakes that prove to be quite costly.
Some of the most common SEO mistakes that you should know about are keyword stuffing, broken links, slow website speed, un-optimized landing pages, boring website content, among others. These mistakes not only affect user engagement but also harms your site’s credibility. These mistakes are also one of the reasons for a high bounce rate on your website, which leads to a lower-ranking on SERPs and a decrease in conversion.
If you want to learn what the most common silly SEO mistakes are, then you can refer to the infographic below. You can also refer to this helpful guide here, to know how to fix these mistakes before it becomes an issue. You can of course contact Stikky Media and we’re happy to help you develop and implement your SEO strategy.
Ultimately, the goal of a well-optimized product page is to increase sales. Sounds simple, but in fact, encouraging visitors to click the ‘add-to-cart button’ requires a number of components to be placed optimally on the page and to work in sync. In general, the page must highlight the product (of course), be informative and enticing with great copywriting and be easy to use with a strategically planned page design. Your unique branding should be obvious and shine through all these components. A person could conceivably land directly on a product page without going through your home page. Associating your spectacular product with your brand from the get-go is the first step in developing customer loyalty.
Let’s unpack the features that make up a great product page.
1. Use Exceptional Product Photos.
In an actual brick and mortar store, the shopper can touch the product, pick it up, try it on, see how it feels and looks on their unique body. Online shopping provides so much less sensory information. Providing detailed, professional quality photos will help bridge that sensory gap somewhat.
Accordingly, the photos must be of high quality. Don’t skimp on this and upload blurry, little images that will immediately associate the product in the customer’s mind with low quality. It isn’t just aesthetics; customers need to see high quality images to derive information about the product. To make it almost as good as being there:
- Customers will want to be able to zoom in on a product to see details.
- They will want to see the product from multiple angles.
- Link your images to variants of the product (if any)
- Depending on the product they will want to see it in context (show somebody wearing the clothes).
- Depending on the product, they might want to see it in use.
- Include videos if it makes sense for your product.
2. Leverage Low-key Cross-selling.
A photo-related feature that will not only enhance your conversion rate but also user experience if it is done correctly, is to offer images of complementary or related products. This could be something in the line of including thumbnails of the accessories shown in the product image of a model wearing a blouse, for example. A potential customer looking at the blouse image might be thinking how nice the bracelet goes with the blouse, and wondering where or how to buy one. A discreet thumbnail with an add-to-cart link is simply being helpful.
The trick here is to be subtle. Don’t annoy potential customers by bombarding them with images that are only distantly related and will distract them from buying the product at hand. Rather, provide truly useful suggestions and do it discreetly and thoughtfully.
3. A Prominent Call to Action (CTA).
The Call to Action is the most important item on the product page, from a selling point of view; you really want that visitor to click it, and you need to make it easy for them to do so.
The CTA’s message must be crystal clear (Add to Cart, for example ). This is not the place for any sort of clever play on words or ambiguity.
As well, the CTA must be immediately visible, standing out from the rest in some way. Provide enough white space around the CTA so it doesn’t get lost in clutter, and if it fits with your branding, use colour to make it instantly obvious.
4. Great Copywriting.
Be Useful – Think Customer-first
Copywriting must above all be useful to your potential customer. To be effective you need to anticipate the questions and concerns your customers will have, and proactively address them. Key to this, is a good knowledge of your target customers: what are their general concerns, how will they use your product and so on. Generally, people require more detailed information before they buy a higher priced item than a lower cost one.
Layout is also important. For detailed information, organize it in short blocks that are easy to scan so your customers can quickly find what they want to know.
This is especially important for the product descriptions. Always speak in your brand’s voice, and to your specific customers. Never, ever just copy-paste the manufacturer’s description. If possible, add testimonials with story-like details, if not a whole story — although that might be appropriate in some circumstances. People relate to stories. Short narratives about personal experience using a product in real life can activate intangible, emotional associations such as a sense of quality.
5. Trust Signals and Social Proof.
Trust signals are all those things that inspire confidence in your potential customer by addressing the practical concerns upfront. These are the concerns that otherwise might stop the potential customer from purchasing — concerns such as shipping costs, how it will ship, when it will arrive, returns et cetera. Details or links to more information should be provided in the above the fold area of the page. This is a great place to promote free shipping also. Providing the option to save to a wishlist is also a great idea to keep those customers who don’t want to buy right away in the loop.
Customer reviews are one of the most important elements you can add to your page to provide social proof. People look to fellow customers for unbiased testimonials about the value of a product. Reviews build trust and go a long way in convincing customers to buy. Stellar, detailed reviews are best, of course, but even a few less-than-stellar reviews aren’t necessarily the end of the world; they can add validity and the sense of impartial honesty.
Incorporate these five suggestions and you will be well on your way to increase your ecommerce conversions. The most important point to remember is to step in your customer’s shoes. Be sure to provide an experience that is focused on being helpful with all the information your customers need. Buying should be in an easy, distraction-free process.
Read this case study to learn how The Clay Pot, a jewelry store in NYC, completed a successful migration to Shopify from Magento without a drop in traffic or conversions. (more…)
When a visitor posts to your Facebook Page, it does not show up in the main feed the same way as your own postings do. Instead, it is hidden within your Facebook “posts page.” Which means, visitors to your page cannot easily view posts on your Facebook page made by visitors. Unless people dig deep and really explore your Facebook site, it’s unlikely they will see comments visitors post to your page.
And that, sadly, is a missed digital marketing (and boasting!) opportunity. Visitor posts are typically chock-full of glowing reviews, grin-worthy shout-outs, and honest reasons why you’re the best at what you do. And that’s good, because, people trust and respond to online reviews. However it doesn’t have to be that way – read our guide to learn how visitor posts can be easily added to your business Facebook page’s main feed where everyone can view them.
When it comes to influencer marketing, Instagram ranks first among the social media platforms most commonly used by the influencers. Influencers employ Instagram to promote their personal opinions and specific brands’ products when hired to do so.
Influencers and influencer marketing are certainly not a novelty at this point. In fact, this infographic shows that about 40% of these influencers are already in long-term partnerships with specific brands.
The way sales are made has changed a lot over the years. As the digital world grows, the way we sell has undergone huge transformations. Read on to discover 4 ways to sell more online using traditional tactics reworked for the digital age. (more…)
As humans, we’re very visual creatures. It’s an evolutionary imperative. In nature, colors play a big role in survival. Bugs, for example, may be colored red to signal to predators that they are poisonous. Flowers are brightly colored to better attract bees.
Applying color psychology is a powerful way to boost website conversions. Check out this detailed color psychology infographic to learn what emotions specific colors convey and what will covert best for your brand and industry.
Establishing a relationship with your customers is the cornerstone of any business. It is even more important when it comes to your marketing strategy. If you are concerned about building a strong relationship with your audience and cultivating brand loyalty, then you should know that having an effective content marketing strategy is a must. Marketers worldwide agree that content marketing is one of the most powerful digital marketing techniques. In fact, content marketing generates three times more leads than paid search advertising. It makes sense why 42% of companies have a dedicated content strategist!
This means your efforts are not only focused around getting new customers, but also in nurturing your relationship with existing ones. Read on for some of the ways content can help you can do that.