Google Mobile-First Indexing: Optimize Your Mobile Site

Earlier this year, Google announced that it was beginning to transition sites to mobile-first indexing. Increasingly, Google will crawl, rank and index the mobile version of a site instead of the desktop version, as was previously the case. Google Search Console will...

Tips for Securing your Site without losing SEO

Ever since Google announced having a Secure Socket Layer (SSL) certification was a ranking signal back in 2014, more and more organizations have prioritized migrating from http to https. If you haven’t yet, we recommend doing so soon. But how exactly do you...

Why Instagram for Nonprofits?

More than the images that it is so well known for, Instagram makes imagery engaging, evoking primal emotions – such as humor, concern, awe, or intrigue. Instagram is another platform that nonprofits can use to reach a broader audience. Most of Instagram’s users...

Why Use Twitter?

Twitter is a tricky to work with due to the limitations of the media. Tweets are limited to 240 characters, meaning your message must either be brief and to the point, or split over multiple tweets. In addition, there is no tried-and-true formula for creating the...

What Is A Facebook Page?

An active Facebook page creates opportunities for new people to discover  your organization, and can serve as a path for connecting subscribers with new content being offered by your organization. People who “like” your page may see your posts in their...

Why YouTube for Nonprofits?

One-and-a-half billion people come to YouTube every single month. That is the equivalent of one in every five people around the world. YouTube will enable your nonprofit organization to reach members of this large and passionate audience the world over. YouTube’s...

Why Google Grants for Your Nonprofit?

Google Grants can bring greater visibility to your organization, resulting in more subscriptions, more service involvement, and a wider awareness of your organization’s brand and message. This happens because Google Grants will display your organization’s ads at...

Penguin 3.0’s Action and Reaction Guide

As you know, the digital marketing world is a big, fast-moving place. It seems that every channel evolves every day. So one of the biggest parts of any digital marketer’s job is to keep up with headlines in their area. At North Studio, a number of people work on...

Eye-Tracking Study: How Searchers View SERPs on Google

The SERP (or “search engine results page”) is the Holy Grail of all SEO and SEM professionals. (Well, the first page is.) And deciphering how ordinary people read and analyze these pages is golden information for anyone who's concerned about his or her...

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