Stikky Media helps businesses of all sizes sell more of their products and services online through pay-per-click (PPC) advertising. We are experts in crafting ad campaigns that convert, running discovery tests, and making strategic optimizations over time that result in a higher ROI.
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Pay-per-click (PPC) campaigns, like Google Ads or Bing Ads, are indispensable in any online marketing plan. To stimulate quick growth, PPC drives an influx of traffic to your website while providing data that can be used for continual improvement.
Stikky Media has managed hundreds of paid search advertising campaigns with a proven ability to achieve positive ROI. Our years of collective experience results in better strategy, budgeting, targeting, and long-term growth. With Stikky, there are no long-term contracts – we work month-to-month and constantly prove our value. Consultations are always free.
Google Search Ads are the foundation of any online marketing campaign, allowing you to take advantage of Google’s massive online presence. Our Google Ads Agency Experts precisely manage your campaign structure, budget, and targeting to provide a quick boost for your products or services at a reasonable cost. The platform’s sophisticated measurement tools provide extensive data that lets us effectively optimize your ads and lets you accurately assess your return on investment.
Google Shopping Ads offer huge exposure for your ecommerce products, whether your business is big or small. The Shopping Ad format displays interactive product listings in relevant locations across Google’s wide network. The format is highly effective at increasing conversions, providing a great ROI since you only pay when an ad is clicked.
Google Remarketing Ads are shown on the Google Display Network to your warmest leads – people who have already visited or interacted with your website. You can target specific demographics, Display Network locations, and more. Also called retargeting, these ads act as a brand reminder for potential customers, encouraging them to visit your site again. They’re great for brand exposure, and with high click-through rates they play a key role in increasing conversions and ROI.
Google Display Ads appear across the Google Display network, which covers roughly 2 million websites that reach over 90% of all internet users. Because these ads are visually rich, your brand can make an impact on relevant consumers and stay top-of-mind. To make sure your ads are only shown to relevant audiences, we use layered targeting parameters and optimize targeting as conversion data comes in. All the impressions and clicks you receive are potential customers and not wasted money.
Bing Search Ads are similar to Google Search Ads, but with less competition and cheaper cost-per-click (CPC). There are a few other advantages as well, such as more granular control allowing for quick pivoting, better targeting, and better extensions. Almost 20% of searches are done on Bing. With all the advantages of Bing ad management, it’s well worth incorporating into a digital marketing strategy.
For some businesses, DSP advertising will make the most sense. DSP software applications allow advertisers to programmatically place ads through an automated bidding system on 3rd party networks that aren't publishers of individual networks like Google or Facebook. It takes less than a millisecond to buy ad impressions on targeted sites or apps, allowing for smarter targeting and easy expansion into new ad exchanges. Because DSP works on a fixed rate, it offers a great ROI.
Pop Ads include pop-up and pop-under or click-under ads. If done right, with a hard-to-resist offer, these ads deliver great visibility, audience reach, and ROI. A pop-up ad is when a window appears over the webpage, making them hard to ignore and generating a very high ROI. With pop-under or click-under ads, the new window appears under the webpage the visitor is on, making them less in your face but still effective.
Over the past few years, Google and Bing have decreased the amount of space for organic results in favor of paid ads. This trend makes paid search advertising an increasingly valuable way to place products and services directly in front of the customers who are searching for them.
If you don’t have an online marketing strategy in place, paid advertising is a great place to start. You control what you spend, making it easy to get quality traffic to your website without a large budget.
Whether you are interested in paid search, display, or re-marketing campaigns, our Google Ads Management team are experts at keeping cost-per-click down and click-through-rates up.
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