Stikky Media Web Marketing Blog

As business owners venture in to the scary world of managing their own Social Media campaigns, many are driving blind. A little bit of education goes a long way and we suggest following these 10 Social Media Marketing Tips for Business Owners to get started. There are endless ways to drive traffic to a website, increase brand awareness around the web, and engage with potential clients through Social Media Marketing. The ability to reach people in real time and target a relevant audience has never been easier.

Pepsi has decided to axe their Super Bowl ad campaign for Super Bowl XLIV in Miami, Florida this year. Instead they are dumping 20 million dollars in to a Social Media Marketing campaign. The move by Pepsi exemplifies the major shift in advertising dollars that we have seen develop over the past year. As corporations large and small continue to pull advertising dollars from traditional markets like television, newspaper, and print, we are seeing these funds relocated to online campaigns that engage customers and allow for advanced statistical tracking. This marks the first year in 23 years that Pepsi has not developed an ad for the Super Bowl.