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10 Brilliant Landing Page Call To Action Insights

September 10, 2014

Mastering the art of the call to action is essential to inbound marketing success. After all, you want visitors to click on your gated content downloads or to try your product or service. But getting the copy just right can be quite a challenge--I must admit I've been grappling with finding the right copy for some of our own calls to action. So I've been looking around at what experts are saying...

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5 Skills Marketing Students Must Master To Succeed

September 03, 2014

After a summer full of sun, fun and maybe summer work for some students, it's now time to head back to the classroom and hit the books. There's little I personally like more than back-to-school, with warm sweaters, new books, changing leaves and new learning at my fingertips--despite me not being a student anymore. So this year, I would like to share some of my knowledge and wisdom for business...

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10 Signs You're Dealing With Sleazy Marketing Consultants

August 27, 2014

Marketing, as a field, doesn't have the best of reputations. Despite being an essential function in any business, trust in marketers is kind of low; according to a recent survey of CEOs across the world, 80% of them don't trust marketers.  I must say to my personal defense that most marketers I know (including us!) really, really want to help produce demand for your product or service. We're...

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Improve The Quality Of Your Website Leads With These 6 Elements

August 20, 2014

As I grow and develop in the world of inbound marketing, I realize that the whole process of turning a website visitor into an ideal customer is a long, complex road fraught with possible obstacles, little route tweaks along the way, and a whole lot of planning. When people search the web to research potential vendors for a product or service they're looking for, they're expecting certain...

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Improve The Quality Of Your Website Leads With These 6 Elements

August 13, 2014

As I grow and develop in the world of inbound marketing, I realize that the whole process of turning a website visitor into an ideal customer is a long, complex road fraught with possible obstacles, little route tweaks along the way, and a whole lot of planning. When people search the web to research potential vendors for a product or service they're looking for, they're expecting certain...

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