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Eye-Tracking Study: How Searchers View SERPs on Google

October 22, 2014

The SERP (or "search engine results page") is the Holy Grail of all SEO and SEM professionals. (Well, the first page is.) And deciphering how ordinary people read and analyze these pages is golden information for anyone who's concerned about his or her business' rank on the Google results page. I really like eye-tracking studies; they've informed a lot about how I write my content--and how I...

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Top 5 Factors Influencing B2B Sales Lead Generation Online

October 15, 2014

Generating sales leads online for B2B products and services can seem counterintuitive at first. After all, those business deals tend to rely on personal relationships developed over years of networking and sales prospecting. In fact, I know a few B2B salespeople who tend to avoid doing any of that networking online: "not enough time," "not efficient," "not how I work," I often hear from them. But...

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The One Weird Thing the Best B2B Content Marketers Do

October 08, 2014

I'm going to make a confession I never would have before: I'm starting to really, really love reports. I was never a numbers girl; I've always been the one to extoll the benefits and beauty of words over numbers (forgive me, math people! numbers are beautiful too!). But now, I can't enough of numbers, percentages and graphs! So it was with... unusual joy that I perused a new report, the B2B...

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[Slideshare] Do You Waste Everyone's Time At Meetings?

October 01, 2014

The meeting: the most dreaded work activity that generally wastes everybody's time and can leave us more confused than clear on what has to be done. Why not rethink the way you lead your meetings so that everyone comes out of it with the information they need, and much faster than they thought? Scroll through our slideshare below to learn how. Tips for running effective meetings from North...

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Top 5 Takeaways from HubSpot's State of Inbound Marketing 2014

September 17, 2014

Whenever a report like Hubspot's State of Inbound comes out, I get all excited. Some data! Some stats! New things to learn! Benchmarks to compare my work with! And this year's report did not disappoint, either. With 54 pages of data gleaned from thousands of respondents in marketing and sales, Hubspot once again gives us a good overview of the world of inbound marketing, from budgeting to...

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