Penguin 3.0's Action and Reaction Guide

November 05, 2014

As you know, the digital marketing world is a big, fast-moving place. It seems that every channel evolves every day. So one of the biggest parts of any digital marketer's job is to keep up with headlines in their area. At North Studio, a number of people work on SEO, but it is mostly my specialized area of knowledge, so it's my job to keep up with trends, best practices and updates by Google....

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10 Office Survival Skills We Learned From Watching Scary Movies

October 29, 2014

You know that saying, "life imitates art"? Don't believe it? Walk into the average business office at 9am on a Monday morning. That's not an episode of The Walking Dead in there; it's just your coworkers. So before running for the zombie preparedness kit, try running to the nearest Starbucks instead. That being said, just because we're not expecting World War Z any time soon doesn't mean we can't...

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Eye-Tracking Study: How Searchers View SERPs on Google

October 22, 2014

The SERP (or "search engine results page") is the Holy Grail of all SEO and SEM professionals. (Well, the first page is.) And deciphering how ordinary people read and analyze these pages is golden information for anyone who's concerned about his or her business' rank on the Google results page. I really like eye-tracking studies; they've informed a lot about how I write my content--and how I...

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Top 5 Factors Influencing B2B Sales Lead Generation Online

October 15, 2014

Generating sales leads online for B2B products and services can seem counterintuitive at first. After all, those business deals tend to rely on personal relationships developed over years of networking and sales prospecting. In fact, I know a few B2B salespeople who tend to avoid doing any of that networking online: "not enough time," "not efficient," "not how I work," I often hear from them. But...

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The One Weird Thing the Best B2B Content Marketers Do

October 08, 2014

I'm going to make a confession I never would have before: I'm starting to really, really love reports. I was never a numbers girl; I've always been the one to extoll the benefits and beauty of words over numbers (forgive me, math people! numbers are beautiful too!). But now, I can't enough of numbers, percentages and graphs! So it was with... unusual joy that I perused a new report, the B2B...

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