Ever wondered how Rubik’s Cubes can help your social media marketing strategy? Probably not. But now you’re curious, aren’t you.

Ever wondered how Rubik’s Cubes can help your social media marketing strategy? Probably not. But now you’re curious, aren’t you.

A blog isn’t a business plan

Erno Rubik once said the idea behind his brilliant invention is “that a simple combination of elements can yield quintillions of combinations.” It’s 43,252,003,274,489,856,000 possible combinations, to be exact, and only one of those is the correctly solved state. So fiddle with the Cube all you want—you’re not going to get lucky. You’re only going to solve it if you know what you’re doing. And no, peeling off the stickers does not count.

You’re not going to get lucky with your social media marketing plan either. You need a detailed strategy with a timeline; throwing out a few tweets and writing a blog whenever the mood strikes isn’t going to cut it. Who’s your target audience? How will you engage them? Which social platforms best suit your goals? What are your goals? Each social media platform revolves around these objectives while interacting and impacting each other. If your strategy is right, they’ll come together in the end.

Take an anatomy course

A Rubik’s Cube is made up of 26 miniature pieces, which I call “cubies.” The centre cubies are affixed to the core mechanism, and provide structure for the other pieces to rotate around. Until you fully understand how the components of how a Cube works, both separately and together, you won’t be able to master it. So pop out a cubie. Examine it, understand it, and see how he fits back in with his buddies. Some cubies will never interact, some belong together, and some don’t move at all.

The same goes for your social media platforms. Before you can pull off a successful campaign, you have to learn the ins and outs of each platform so you can reap their benefits. Once you’ve mastered them, you’ll be able to see how they all compliment each other. Erno Rubik was a professor of architecture when he invented the Cube, and discovered the best mechanism was one in which the blocks held themselves together. Like a Cube, the strongest social media strategy is built from harmonious relationships.

A friend of a friend of a friend told me Rubik’s Cubes are nifty

Every Rubik’s Cube comes with a scary little instruction booklet detailing the Cube’s solution. And by scary, I mean it makes less sense than the Cube itself. But if you stick with it, you’ll gradually begin to understand how the Cube works and you’ll build it, layer by layer. This isn’t the fastest method, but it allows you see exactly where you came from. And if you screw up, your core foundation is easily reparable.

Every campaign needs a strong initial following, and I mean people who do more than just click “like” on your Facebook page. Start off by friending or following people who have similar interests or who are in your industry. They’re more likely to comment on your blogs, suggest your page to friends or retweet your words of wisdom, which helps your business reach a wider audience. Later on, you may be able to transform fairweather friends into actual followers, but for now, you need trustworthy followers to share your content.

Not going so well? Needs lube

Without periodic Cube lubing, dusting and sticker reapplications, your Rubik’s Cube will fail to perform as you’d like it to. Remember the time when your friends nagged you to prove your best time? Then remember how the Cube wouldn’t turn properly and you mistook white for yellow because the stickers were worn down? I do. It was embarrassing. The same goes for your social media campaign—if you don’t maintain it, your hard-earned followers will flock somewhere else.

So stay active on all your platforms. Some companies are incredibly alive on Facebook, but their website contains a six month old blog post and an even older news release. Consumers don’t appreciate this. Encourage active consumption by asking engaging questions, holding contests and by responding to all comments, both good and bad. Keep things fresh by mapping out your changes and announcements for the upcoming months. Most importantly, commit. Rubik’s Cubes only need to be lubed up every month or so, but social media maintenance is ongoing.

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More than 300 million Rubik’s Cubes have been sold worldwide, proving it’s more than just a nifty party trick. By the mid-1980’s, an estimated one-fifth of the word’s population had played with the Cube. It’s spawned books, movies, a TV series and has influenced fashion, art, music and films.

Your social media strategy might not give rise to its own TV show, but it should still be smart, fun and engaging. Once you’ve got it down, expand! Jump from your 2x2x2 Cube to a 3x3x3, then a 4x4x4, then the ultimate Rubik’s Professor Cube. Posting a video of yourself solving a Rubik’s Cube won’t hurt, either.

 Still think you can’t be successful with Social Media? Watch this 3 year old solve a rubik’s cube in 114 seconds.

Stacey Santos is a writer at Stikky Media and can solve a rubik’s cube in under a minute.

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