When it comes to influencer marketing, Instagram ranks first among the social media platforms most commonly used by the influencers. Influencers employ Instagram to promote their personal opinions and specific brands’ products when hired to do so.
Influencers and influencer marketing are certainly not a novelty at this point. In fact, this infographic shows that about 40% of these influencers are already in long-term partnerships with specific brands.
If you’re in the market for an influencer to promote your brand, there are a number of factors you should take into account. From the best way to choose an influencer to the specific types of offers to make on Instagram and the costs you can expect to face along the way, here are some pro tips on making the most of it.
Choose an Influencer with the Right Audience
It’s true what they say—it’s not about what you have, it’s what you make of it. When choosing the right influencer for your Instagram marketing, make sure to focus on their audience. A-list celebrities and stars in the entertainment business naturally attract the most attention and have a massive followers base. Nevertheless, this isn’t to say they are automatically the best fit for your business. Always try to go with the type of influencers who dedicate their online activities to a specific purpose. Niche market segments that match yours will definitely produce better results.
Giveaways, Contests, and Exclusive Offers
Giveaways have become a highly popular feature on Instagram. Companies employing this practice have achieved excellent brand recognition among a wide audience and have recorded a rise in their ROI as a result of their brand and specific products, gaining more visibility this way.
Giveaways are the simplest way to promote a product. In such cases, the influencer hired for the job picks a good shot, captions it in an engaging manner, and presents the conditions of the giveaway. Contests and exclusive offers are launched in a similar way, with each one having a different set of preconditions that need to be met by the prospective winners.
Employ Instagram-Specific Tools and Features
Shopping links have been an active feature of Instagram Stories since the summer of 2018, and individual account owners are now able to add a clickable link straight to their profile bio. Moreover, brands can even get value out of specific hashtags. Statistics show that as many as 7 out of 10 hashtags on Instagram are branded nowadays.
Costs vs. Gain
The cost of Instagram influencer marketing tends to be lower than some more traditional forms of marketing. After all, IGTV and live streams won’t charge your company huge broadcasting bills. Still, the cost is always dependent on many variables. When it comes to influencer marketing, the cost of hiring a single influencer varies depending on the individual, so it’s important to analyze the details before making a final decision.
Bottom Line – Key Takeaway for Influencer Marketing on Instagram
Prepare to mix and match, as influencer fees are likely to differ depending on their followers base, market influence, and even content demand. Finding an influencer who is willing to do periodic reviews on your product is our final tip and a positive ROI tactic.
This is a guest blog by Josh Wardini from SerpWatch.