When to Use a Facebook Page?
A Facebook Page is an ideal option for organizations to expand and connect with an ever-growing global network of over one billion people. For many nonprofit organizations, having a single Facebook page helps people find, and stay up-to-date with, a unified voice and message.
What is a Facebook Page For?
A dedicated Facebook page can inform visitors of your organization’s message, as well as relevant news items, develops within your organization, new products, and links to news items of interest to you and your subscribers. It also allows you to respond in real time to developments around the world — offering your thoughts, opinions, and reassurances on a variety of subjects.
We Have a Page, Now What?
Creating a business-centric Facebook page is simple, as it only requires the following:
- About – Give people a quick preview of what your organization is about and what its message is.
- Profile Image – Help people recognize your organization when they receive a post from your page in their News Feed.
- Videos – Present infomercials, advertisements, personal messages, breaking news, and the like in either in audio-only formats (thus preserving anonymity) or in full audio-visual releases.
- Events – Your page is a great way to direct visitors to an online calendar that indicates when major events involving your organization will occur.
- Notes – A section that can be used for longer messages or statements.
Verified Facebook Business Page
If your organization qualifies, you can be eligible for a Verification Badge, which would tell your followers that any content being posted is official and from your organization itself. In addition, a verified page will show up higher in search results to attract more visitors.
Posting to Your Facebook Business Page
The primary communication channel on Facebook is through posts from your organization. This is the easiest and simplest way to contact followers. The actual posts themselves are simple to create – your updates can be about anything you think subscribers would be interested in. After you have published your post, Facebook gives the option to:
- Give Important Posts More Attention.
- Hide a Public Post from Your Timeline so not visible to the public.
- Delete a Post from Your Page.
Video on Facebook
Video posts perform well on Facebook and are an effective way to create a visual connection between the information presented and subscribers. More than 65% of all video views are happening on mobile devices as people turn to Facebook at different times and places throughout the day.
Control your Facebook Business Page Content
In the Settings section, you have control over your page and the way your content appears. You have general controls for page and post visibility, whether people can post and/or comment on your page, and who can make changes to your page. You can also control the apps you use on your page, and create posts from your organization’s email.
Achievement: A Non-profit Facebook Page Success Story
Alzheimer’s Association Walk to End Alzheimer’s
Campaign Goals: The Alzheimer’s Association Walk to End Alzheimer’s is an event to raise awareness and funds for Alzheimer’s care, support, and research. The Facebook campaign aimed to recruit participants for the walk, as well as fundraising for the organization.
Impact: Using Facebook, the Alzheimer’s Association organized and rallied supporters from across the country to its yearly fundraising efforts.
The Alzheimer’s Association Facebook page directed users to the Alzheimer’s Association website in order to create awareness about the Walk. During the 2015 Walk season, nearly one-quarter of overall traffic to the Walk to End Alzheimer’s website was referred from Facebook. Facebook was a significant source of referral traffic for online registrations.
Based on anecdotal evidence, members often want to help, but do not always know , while those seeking help or additional information may not necessarily know where and how to find out it. By creating a Facebook page and offering information about specific ways members can subscribe, serve, and support your organization, they will know more, and what they can do to share your message.