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How To Combine Email Marketing and Social Media

How to Combine Email and Social Media

As a marketer or business owner, you may find yourself thinking about which digital marketing channel to invest your budget in. You have a wide variety of tools at your disposal including email, content marketing, and social media, so choosing the best one for your budget and for your organization can be challenging.

If you are looking for strong ROI, you might choose to devote a portion of your resources to email marketing. If, on the other hand, you have limited resources and are not in a hurry to increase your sales or profits, you might go solely with social media.

Can’t decide? The good news is that you don’t have to choose between email marketing and social media—the two channels work best when used together. You can maximize your email marketing strategies by integrating them with your social media campaigns and vice versa.

Email and social media may seem like two entirely different marketing channels, but they actually have a lot in common. Both of these channels provide you with the opportunity to increase traffic to your website, build relationships with new customers, maintain these relationships and earn your customers’ loyalty, and of course, significantly boost your company’s ROI.

3 Ways to Combine Email Marketing and Social Media for the Strongest ROI

So, how exactly do you merge the two platforms together? There are plenty of strategies that you can try, but there’s no need to worry. It’s not as daunting as it seems. Here are some examples.

  • You can leverage social media to cultivate your email list by adding social media share buttons to your email messages.
  • You can encourage your email list to follow your social media pages by sending them irresistible offers.
  • You can align the messages in your emails with your social media posts by using the same branded hashtags.

Want to know more about how to combine email marketing and social media? Contact us and we’ll be happy to chat.

This was a guest blog courtesy of our friends at CampaignMonitor

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