No, we’re not talking about a new wine-related social network (although that would be awesome), but rather a new video-based app now owned by Twitter called Vine. It’s all the rage these days, with celebrities like Tyra Banks and Emmy Rossum posting Vines on their Twitter feeds.
Here’s a quick Vine I made especially for this occasion:
— Anabelle Bernard F(@anabellebf) February 6, 2013
1. What does it do?
Vine is super simple: you take a 6-second video that the app posts as a video loop on Twitter and on Vine feeds. The video is looped automatically.
2. How does it work?
You start by downloading the app on your iPhone. There’s a simple tutorial in the app to show you how to make a video–it works by the touch of your finger.
After making your video, you can share it with your social networks.
3. Where can I share the videos?
The Twitter integration makes it easy to share the videos directly with your followers on Twitter. The app also connects to Facebook so you care share it with your fans as well. If you embed your Twitter feed on your website, you’ll also be able to share your videos that way.
4. How can I use it?
Vine can be useful for your internet marketing in a variety of ways. It gives you an opportunity to be creative and show your business from a fun, creative angle. You can take a funny video of the staff or show how your product works.
6 seconds doesn’t seem like much, but if you watch other people’s videos, you’ll see that you can fit in a lot of content in these few seconds. The advantage: you can make an impact before your audience’s attention span fades. And the best videos? People will watch them over and over again.
Think of Vine as a video version of Twitter: conciseness and originality are key. As with any new social network, it’ll take a while to unlock its full potential, but Vine’s popularity is growing so quickly that it can’t be ignored for very long.