Online Reputation Management
Your online reputation is crucial to shaping the views of your clients. Online Reputation Management, sometimes referred to as Reputation Management or Search Displacement, is the purest method of controlling your company’s reputation online. In other words, it is the understanding and influencing of your business’ reputation online.
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Online Reputation Management
Online Reputation Management, sometimes referred to as Reputation Management or Search Displacement, is the purest method of controlling your company’s reputation online. In other words, it is the understanding and influencing of your business’ reputation online.
Although your company’s online business reputation is as equally important as your offline status, it is still a neglected area of business and internet presence. Often, business owners are utterly unaware that people are leaving reviews and otherwise talking negatively about their company online.
What can you do when someone publishes a negative article and paints your company with a negative brush?
What do you do when a competitor consistently tries to undermine your Paid Search campaign by consistently bidding on your branded term?
Those are a couple of examples of why you or your business would need to hire a reputation management company to mitigate their online reputation.
Before review sites like Yelp or Google review, reputation management was limited to PR campaigns, which worked to alter public perception. Online media and social platforms now include review forums and comment sections that are seamlessly integrated into their websites and in order to keep pace, brand reputation technicians have adjusted their roles and strategies.
The field of reputation management not only relates to reviews on social media sites it also refers to removing or pushing search results from the first page of search engines.
Brand Reputation & Reviews
Brand reputation management revolves around reviews, which often come by way sites like the Yellow Pages, Yelp, TripAdvisor, and Google My Business.
Online Reputation Management (ORM) or Search Displacement is needed when a company has received negative news, and its ranking in search engine result pages.
A typical ORM client might want a listing that is appearing on the first page of search engine results, for a given keyword, moved off the page. This particular form of reputation management, which involves displacing negative listings from the search engine results pages (SERPs) and substituting them with indifferent or positive listings, is what’s commonly referred to as reputation management.
Displaying listings in the SERPs is only one approach Stikky Media uses to better a company’s online reputation. Reputation management is not a one-size-fits-all type of service. Because each case is different, each approach must be tailored specifically to each client.
Stikky Media uses a multi-pronged approach that includes an in-depth analysis of the targeted listing in addition to analyzing all the listings in the top pages of the Search Engine Results Pages as they relate to the target listing. Once key URLs, backlinks, opportunities for improvements, social signals, and authority scores are evaluated, we develop a plan that includes introducing new company-controlled online properties and optimizing relevant web pages.
Below are a couple of methods that Stikky Media employs to help clients achieve positive results with their reputation management campaigns.
- Removing and updating any untrue or incorrect information on third-party sites
- Analyzing customer feedback to improve product and service offerings
- Proactively responding to customer complaints
- Optimizing target pages on site
- Optimizing published content like white papers, customer testimonials, and industry reports
- Setting up and optimizing relevant social media channels
- Create and submit press releases to news agencies and search engines
- Serving legal documents such as a take-down requests
- Gaining mentions and links from reliable third party sites
- Claiming and updating company listings
Stikky Media only engages in ethical displacement strategies and does use not use any “black hat” strategies, such as:
- Creating fake online properties
- Pretending to be another person or company
- Spamming target with bots, bad links, and denial-of-service attacks to get the site with negative content de-indexed and/or off the web
- Creating fake online personas with the intent of writing counterfeit reviews or to combat negative ones.
At Stikky Media, we work closely with our clients to uncover methodologies that will improve the overall reputation of their business. Every month, we assess our progress and tweak the campaigns so that they are always getting the best possible results.
Part of our Reputation Management service includes the continual monitoring of brand compliance online and across social platforms. There are two main ways intellectual property is compromised online. Purchasing and using domains containing branded terms, and using branded terms in their Paid Search Campaign or other advertising campaigns.
When you hire Stikky Media as your reputation management company, not only do we monitor and control your reputation online, but we also watch and help you manage your brand. With our sophisticated monthly monitoring systems, we identify infringing domains and advertisers that improperly use our client’s trademarked terms online and in their Paid Search campaigns.
All popular search engines and social platforms uphold trademarks and have systems in place to prevent other companies from infringing on trademarks and other proprietary property. Stikky Media works with platforms like Google to have identified content and advertisements removed.
As a point of law, a business is only supposed to upload trademarked documents to Google. However, ads may continue to appear requiring removal request for each offense.
As a business, your brand is your most valuable asset – and protecting it should be your number one priority online. You can rest easy knowing that Stikky Media’s senior technicians diligently work to protect your brand and implement systems for ongoing monitoring.