Today is Thanksgiving in the United States of America and for many people that just means a day to stay home and watch some awesome NFL football match ups. One NFL star has embraced the Social Media revolution and is using all avenues possible to market himself. The outspoken Chad Ochocinco (formerly Chad Johnson) of the Cincinnati Bengals is on a Social Media Marketing mission as of late. Fanfare for Chad has always been huge, his extravagant and innovative touchdown dances and his always controversial comments to the media have kept him in the NFL spotlight for years. Some hate him, some love him, but everyone can admit that he is entertainment. Ochocinco has been stuck on a mediocre team in Cincinnati for the past few years but they have really picked it up this season and are playing the their lowly rivalries the Cleveland Browns Sunday afternoon in a bid to go 8-3-0 as they sit on top of the AFC North.
Chad Ochocinco is in the middle of having a career year with the Bengals as they look to make the playoffs for the first time in 4 seasons, but he has never stopped marketing himself as a player and as a person. From his touchdown dances to his online presence, Chad is always making sure that the world knows about him. Sure, it helps that he is one of the best wide receivers in the game and has a knack for making incredible highlight reel catches, but Chad has taken personal marketing to a whole new level with his latest self promotion campaign using popular Social Networking sites. You can find Chad on Twitter, XBox Live, UStream and more.
The Ochocinco News Network
While you can find many football and sports stars on Social Networking sites, Ochocinco is taking things a step further. Chad has recently announced the launch of OCNN (The Ochocinco News Network) from which he will try to compete with mainstream media in providing fans with football news. The technology is powered by Motorola in promotion of their new MOTOBLUR technology.
Chad Ochocinco on Twitter
The OCNN is run off the already very popular verified Twitter account that Chad runs. His account already has over 450,000 followers and his tweets are informative, funny, and he get’s the fans involved.
Chad Ochocinco on XBox Live
According to his Twitter account Chad Ochocinco like to play Call of Duty on his XBox and wants users to play with him (his XBox Live name is Esteban 85).
Chad Ochocinco on UStream
Chad does fairly frequent updates from his UStream channel entitled The Ochocinco Show. Since joining in July 26, 2009 Chad’s channel has over 4,300 followers and over 300,000 views.
Chad Ochocinco’s Personal Website
Ochocinco even has an official personal website. The website has a bio, media gallery, a store, links to his Twitter and has his UStream show embedded on the home page.
Touchdown Dances on YouTube
I’ll leave you with a YouTube clip of some of Chad’s best touchdown dances from over the years. Love him or hate him, Chad is an entertainer.
What are your thoughts on Chad Ochocinco’s online presence? Do you think he is overstepping his boundaries with the OCNN? Is he just plain annoying or do you absolutely love the guy? What are your favorite Ochocinco moments? Do you think the Bengals have a chance to make it to the Super Bowl? Post your reactions in the comments below.