This article was written by Jessica Swanson (@ShoestringGal) who is the founder of Shoestring Marketing. The article was originially posted here.

12 Reasons your Small Business Needs to be on Twitter:

1. Build Authenticate Relationships. Twitter allows you to begin building authentic relationships with your prospects, clients and customers. As a small business owner, strong customer relationships are one of your greatest assets.

This article was written by Jessica Swanson (@ShoestringGal) who is the founder of Shoestring Marketing. The article was originially posted here.

12 Reasons your Small Business Needs to be on Twitter:

1. Build Authenticate Relationships. Twitter allows you to begin building authentic relationships with your prospects, clients and customers. As a small business owner, strong customer relationships are one of your greatest assets.

2. Share Your Expertise. If you provide valuable, interesting and compelling Tweets, you will begin positioning yourself as an expert in your particular field and industry.

3. Generate Traffic To Your Website. As you build a strong presence on Twitter and offer valuable Tweets, your followers will begin to take notice of you.  Consequently, they’ll naturally want to visit your profile to learn more about you and your small business.

4. Obtain Qualified Leads For Your Business. If your Twitter profile gives your followers a compelling reason to visit your landing page or website, they will take action.  Make sure that your landing page is set up to collect their name and email address (in exchange for a free downloadable offer) to begin building your list.

5. Allow Others To Spread Your Ideas. As others retweet your quotes, ideas and strategies, your ideas are spread to hundreds, even thousands, of fresh, new eyes around the world.

6. Extend The Reach Of Your Brand. If your Tweets are filled with expert tips, advice and strategies, Twitter becomes an amazing tool for establishing a strong presence for your brand.

7. Discover The Latest “Buzz” About Your Company. What’s the buzz about you and your company? If you subscribe to Tweet Buzzer you can keep abreast of everything that is said about you in the Twitter world.

8. Get In Front Of High Profile Individuals. There is simply no better way than Twitter to connect with high-profile individuals. As long as a high-profile individual follows you back, they have access to your Tweets. Think of all the possibilities!

9. Track Your Competition. Twitter is a wonderful way to keep an eye on what your competitors are doing.  As a marketer, it’s imperative to understand what is happening in your industry, and your competitors are a great place to start.

10. Conduct Market Research. Big companies pay hundreds of thousands of dollars to perform market research. But, through Twitter, you can perform market research for free! Through the use of quizzes, polls and surveys, you can discover, first-hand anything that you want to know about your target market.

11. Keep Current Within Your Industry. As a small business owner, it’s essential to keep current with the latest trends in your industry. You can subscribe to the Tweets of bloggers, PR professionals and others Twitterers connected to your industry to stay fresh and updated.

12. It’s FREE. As a Shoestring Marketer, there’s nothing better than tapping into a low-cost, high-impact marketing tool to help build your small business.

Don’t have the time or patience to do this yourself? Stikky Media offers Social Media Marketing packages that can rapidly build your large or small company a Twitter presence and attract an engaged audience. Contact Us at 1-800-215-6702 for more information.

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