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Social media management takes a lot of time. So much so that it's now some peoples' full-time job. But not everyone has the budget to hire a social media manager or coordinator, so Enter The Social Media Automation Tools. Programs like Buffer, Social Oomph and many, many more all promise to make your social media management easier, more seamless and less time-consuming. However, we are wary of tools that promise to take care of everything for you. Social media is still social, and nobody likes...
This week was a newsletter week (if you missed it, you can subscribe for the next one here!) and so it got me thinking about email marketing, how it works, and how to make it better and more effective. Here are some good reads I found about that topic. First, some technical information: if you're sending emails from your company but NOT from your company's server, your email may not be getting delivered at all. Business2Community explains what's at stake. If you have really big email lists,...
Say your goodbyes: it's now impossible to make "post by others" show on your Facebook business page timeline. We have a super popular post about how to make that possible, but it dates from a few years, and Facebook business pages have changed a lot since then. However, we still receive questions and comments about why the advice in that post doesn't work anymore; it's because you simply cannot do it anymore. The new Facebook business page has a completely different structure. But it doesn't...
Your homepage is your internet storefront. You only have a few seconds (no more than 5, actually) to impress your visitors and keep them from bouncing away.  From a digital marketing standpoint, your homepage is one of the most important elements. You have to strategize it, polish it and kep it updated. In other words, your homepage has to be perfect.  Let's have a closer look at some great home pages and take them apart to understand how they work. 1. Logo Of course, the first thing you...
There are Father's Day campaigns of every style: funny, serious, thankful, touching. Although most of them are about getting Dad a gift, some of them go a bit further. 2014 has plenty of interesting Father's Day campaigns, so let's have a look at those we liked the best. 1. Father's Day Surprise--West Jet If you liked the tear-jerking Christmas Miracles campaign from WestJet, then you're in luck: the Canadian airline has outdone itself again with its Father's Day Surprise video: If you've...
Good Friday everyone! I hope you had a great week and that a nice weekend is awaiting you. Here in Victoria, the weather has definitely been summery.  To finish your week on a reflective note (remember that article from last week about taking time to stop and reflect?) or in learning mode, here are my 5 favourite articles I read this week. This short read from Social Media today covers the basics of using traditional and digital PR to promote your business. Tried-and-true PR techniques...
To be honest, I'm not much of a photographer. I'm more likely to enjoy a walk on the beach than document it through multiple photos. But ever since I got on Instagram, just a few weeks ago, I've gotten kind of addicted (mostly to taking pictures of my cat, but not always).  Visual marketing is really big, and for good reason. As companies and businesses adapt to the new social media order, they'll have to use all its tools: blogs, Facebook, Twitter, LinkedIn, Pinterest and yes, Instragram too...
Since its meteoric rise to popularity in 2011, Pinterest has garnered a lot of attention from marketers and social media professionals. We know that visual marketing is a very effective way to reach your target market--after all, "a picture is worth a thousand words" isn't a cliché for no reason. Pinterest, with its focus on beautiful visuals, easy sharing and an intuitive user interface, has everything marketers need to get their products known and shared. Businesses already have taken...
Don't worry, there won't be any "not safe for work" photos in this post. But one day or other, we have to talk about this rather controversial topic: the use of sexy pictures to sell stuff on the internet. It's almost cliché to say that sex sells. Brands and companies have used sexualized pictures to sell all sorts of things, from cars to shoes to handbags to ties, to name just a few. And of course, the internet isn't immune to this. I've seen ads with scantily-clad women to advertise things...
Any digital marketer worthy of his or her name will tell you that email is still the best and most reliable way to connect with your customers. What's better than getting directly into their computers and phones?  Guy Steeves of Constant Contact presented a useful talk about e-newsletter marketing, and why it's still the "sexiest new social media app" (direct quote) around. Here are the highlights of his presentation. Clicks matter most When people discuss newsletter analytics, they tend to...
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