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social media marketing

Social media management takes a lot of time. So much so that it's now some peoples' full-time job. But not everyone has the budget to hire a social media manager or coordinator, so Enter The Social Media Automation Tools. Programs like Buffer, Social Oomph and many, many more all promise to make your social media management easier, more seamless and less time-consuming. However, we are wary of tools that promise to take care of everything for you. Social media is still social, and nobody likes...
Say your goodbyes: it's now impossible to make "post by others" show on your Facebook business page timeline. We have a super popular post about how to make that possible, but it dates from a few years, and Facebook business pages have changed a lot since then. However, we still receive questions and comments about why the advice in that post doesn't work anymore; it's because you simply cannot do it anymore. The new Facebook business page has a completely different structure. But it doesn't...
I've talked a little about hashtags before in relation to Instagram. But you also probably know that hashtags are also used widely on Twitter and, even though less often, on Facebook and even Google Plus. Even though hashtags come and go with the news and trends of the day, there are some that have been around for a while and are still widely in use today. Hashtags are an essential part of social media marketing, not only because they show that you understand the medium, but also because they...
As a digital marketing professional, I'm lucky to live in one of the most social (media) cities in Canada. Many of our social media influencers were among the first to take up Twitter as a community-building tool, and we have some of the foremost social media professionals this side of the Rockies doing their work in our beautiful city. It might be because social media work is rather flexible and can be done from anywhere; where else but in Victoria would you want to live if you had the chance...
Hello marketers, business owners and everyone reading us! It's been a great week here at Stikky Media, with lots of moving and shaking. We're at the edge of an amazing leap forward (I'll get back to you on that when I can officially announce it) and I think it's going to be Stikky's best year ever. In the meantime, here's some content that caught my eye this week that I think you should read too. Our social media marketer has her own experience-backed way to increase Twitter following. But...
We live in a pretty awesome place. There is the ocean a stone's throw away, a beach at every corner, the mildest weather in Canada, mountains all around us, the best hiking trails in the world, some of the best food on the West Coast, and many, many other perks. But one thing that only locals know is Victoria's highly engaged social media crowd.  Our dinner choices are fueled from blogs and UrbanSpoon reviews; our events are plastered all over Facebook and Twitter and are always full; our...
Photo by emdot There are certain personality types that characterize a great number of online marketers. It's important to clarify that 'online marketing' is a category of work that involves an extremely wide range of skills. There are the esoteric analytical stats gazers, the flamboyant social managers and the idiosyncratic content maestros. Much of what falls under the umbrella of 'online marketing' would seem to appeal to quite different personality types. I tend to fall on the social and...
  You have a new business Twitter profile and you'd like to get more followers. You want followers who will actually pay attention to your tweets and who are part of a relevant audience, be that locally or within a certain sphere of industry. You'd like more followers, and for free... Free Followers – Without Spamming or Cheating? Yes. Free Followers – That aren't in distant regions or irrelevant as a target market? Yes. Finding people who follow back Let's take a moment to learn how to...
Everyone tells you your small or medium sized business MUST be on the social media channels. There are a growing numbers of channels, each of them becoming increasingly important in its own way. So you've signed up for the four best-known social media channels: Facebook. Twitter. Google+. LinkedIn. You've written (or had someone else write) a blog post, and now it should be posted on all four channels. There! Done. Right? Not so fast... For small and medium businesses that don't...
                    Whether you're a digital veteran or an online newbie, every business nowadays needs to have some kind of digital strategy (if you don't have one yet, consult our article on why you need a digital strategy). Every year, it becomes increasingly clear that if your potential clients cannot find you online, you might as well not exist. How do you ensure that you can grow your business with the power of the web? With a good digital strategy that's adapted to the times, of course...
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