“…it has helped us reach thousands of supporters around the country, helping us effect change through awareness.” – Ping Lo, The Fred Hollows Foundation
By using Google Grants, your organization will show up in search results allowing you to reach those who are seeking element of your brand or message in general or who are looking for your organization specifically.
Insights into Your Analytics
Deeper insights make for smarter messages. Once you’re approved as a nonprofit organization by you can use their insights to understand which pages on your website are performing well and which pages are confusing to your members.
Profound and Simple
Even if you’re new to Google Grants it’s easy to launch effective campaigns, with custom messages crafted for nonprofits. Your organization will get access to powerful tools to create and optimize customized movements. If you prefer to manage your campaigns yourself, this choice is probably best for you, as it allows you to control what is said, how it is said, and who says it.
Success Story: Google Grants
The mission for Make a Difference (MAD) was to increase awareness of children in orphanages and street shelters. MAD was established in 2006, and has operations in 23 cities in India. The organization is based out of Bangalore, India and empowers children to discover their true strengths and unleash their full potential. MAD provides creative learning spaces for these children and works to improve the quality of their education and career opportunities
To reach their goals, MAD used Google Grants to recruit passionate volunteers that can make a one-year commitment to the organization, raise awareness, drive online donations, and identify and prioritize locations for international expansion.
Google Grants had a tremendous impact on MAD’s growth. Data showed which cities and countries had the highest interest in MAD, and the organization uses the data to identify where they should expand. In addition, it allowed them to build a network of volunteers that they would not have been able to reach through traditional methods. In the end, approximately 30% of their website traffic came from their new efforts.