Copywriting & Content Marketing

Great copywriting is more than a catchy tagline, memorable slogan, or elegant prose. It is your brand and the most direct connection between you and your audience. Blogs, press releases, multi-page websites, and social posts are some of the ways to say it better.
Thanks for doing such a terrific job for the whole season of ANTM! I loved each and every blog you did and I am sure our readers did as well. Vanessa Helmer

Model Scouts, ModelScouts.com

Website Content

Providing compelling web content that captures the essence of your business is the best way to get noticed.  Don’t use jargon, buzzwords, or sales babble; instead, keep it clear and concise, and it will send the apt message to the right audience. Friendly, easy to navigate content that looks great on the page makes it more likely that it’s favorably indexed on top search engines.

Blog Writing

Blogs and blog posts boost your rankings and add personality and value. It is important to keep your customers engaged and provide a reason for new customers to find you. Write enthusiastically about your products and your industry with original blog posts and the frequency and duration of traffic to your site will increase will increase.

Press Releases

Press releases are a great way to let the world know what’s happening while building inbound links and improving the quality traffic.

Content Marketing

Content is the number one way to share your information, have others share it with you, build relevance with Google, create an audience, and convert visitors into members. In addition to premium content, a great way to get natural and organic links is through the creation and distribution of helpful and educational webinars, infographics, and other visual forms of content. If you can provide readers with content in a format that is consumable and shareable, they will be more likely to engage with it.

How does Google know that your content is good? It gauges the number and quality of inbound links that are pointing to the material from other relevant sites. The more links you have, especially with other high-quality sites; the better your content will rank. Stikky Media develops topics and writes content that reinforces link building and keyword optimization strategies.

Email Marketing

Email marketing is a great way to gain a following in your industry and convert readers into customers. An email marketing campaign provides business with a long list of prospective clients that can be contacted with specials, new services, recent company news, and other information. It is one of the most effective direct marketing tools available to increase awareness, keep in touch with your customers, nurture leads, and convert potential customers into buyers.

Penguin 3.0’s Action and Reaction Guide

As you know, the digital marketing world is a big, fast-moving place. It seems that every channel evolves every day. So one of the biggest parts of any digital marketer's job is to keep up with headlines in their area. At North Studio, a number of people work on...

10 Office Survival Skills We Learned From Watching Scary Movies

You know that saying, "life imitates art"? Don't believe it? Walk into the average business office at 9am on a Monday morning. That's not an episode of The Walking Dead in there; it's just your coworkers. So before running for the zombie preparedness...

Eye-Tracking Study: How Searchers View SERPs on Google

The SERP (or "search engine results page") is the Holy Grail of all SEO and SEM professionals. (Well, the first page is.) And deciphering how ordinary people read and analyze these pages is golden information for anyone who's concerned about his or her...

Top 5 Factors Influencing B2B Sales Lead Generation Online

Generating sales leads online for B2B products and services can seem counterintuitive at first. After all, those business deals tend to rely on personal relationships developed over years of networking and sales prospecting. In fact, I know a few B2B salespeople who...

The One Weird Thing the Best B2B Content Marketers Do

I'm going to make a confession I never would have before: I'm starting to really, really love reports. I was never a numbers girl; I've always been the one to extoll the benefits and beauty of words over numbers (forgive me, math people! numbers are...

[Slideshare] Do You Waste Everyone’s Time At Meetings?

The meeting: the most dreaded work activity that generally wastes everybody's time and can leave us more confused than clear on what has to be done. Why not rethink the way you lead your meetings so that everyone comes out of it with the information they need, and...

Top 5 Takeaways from HubSpot’s State of Inbound Marketing 2014

Whenever a report like Hubspot's State of Inbound comes out, I get all excited. Some data! Some stats! New things to learn! Benchmarks to compare my work with! And this year's report did not disappoint, either. With 54 pages of data gleaned from thousands of...

10 Brilliant Landing Page Call To Action Insights

Mastering the art of the call to action is essential to inbound marketing success. After all, you want visitors to click on your gated content downloads or to try your product or service. But getting the copy just right can be quite a challenge--I must admit I've...

5 Skills Marketing Students Must Master To Succeed

After a summer full of sun, fun and maybe summer work for some students, it's now time to head back to the classroom and hit the books. There's little I personally like more than back-to-school, with warm sweaters, new books, changing leaves and new learning...

10 Signs You’re Dealing With Sleazy Marketing Consultants

Marketing, as a field, doesn't have the best of reputations. Despite being an essential function in any business, trust in marketers is kind of low; according to a recent survey of CEOs across the world, 80% of them don't trust marketers.  I must say to my...

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