More than the images that it is so well known for, Instagram makes imagery engaging, evoking primal emotions – such as humor, concern, awe, or intrigue.
Instagram is another platform with which to work with nonprofits. With most users being of a younger demographic, Instagram will very likely reach many subscribers and members that other forms of social media. currently does not reach. More than 500 million people have an Instagram account and 59 percent of online adults ages 18-29 use the network. More than 300 million of them use it daily.
What makes Instagram different from social media networks such as Facebook or Twitter is the way people use it.
Twitter is a tricky to work with due to the limitations of the media. Tweets are limited to 240 characters, meaning your message must either be brief and to the point, or split over multiple tweets. In addition, there is no tried-and-true formula for creating the perfect tweet. Your audience may respond to content that another group’s audience may not. The best judge of audience response is likes and retweets, with the latter helping spread your message to others who might not be subscribed to your feed.
Find Your Voice
It is best to develop a distinct voice for your your organization, allowing tweets to be differentiated from the rest. Find a voice that works for your organization, your follower, any members of your organization, and so on. Just remember, social media is about trial and error. Try something, look at how people react, adjust, and try again.
Tweets that work well tend to:
- Have a personal, human voice.
- Contain interactive media (memes [material – such as images or snippets of text, that is rapidly passed around the internet], photos, vines, videos, links).
- Provide updates of real interest to followers.
- Start a discussion among followers.
- Inspire the readers with compelling and inspiring quotes
In order for tweets to reach as many people as possible, some general rules of thumb apply:
- Keep your tweet at 100 characters or less.
- Use no more than two hashtags per tweet (Hashtags are keywords related to the topic or theme of your tweet. A hashtag is marked with the pound sign (#) before the word or phrase.)
- Tell your followers to re-tweet (or “pass it on” as we say).
- Tweet during business hours and on weekends
- Ask service leaders to tweet to their audience for you.
An active Facebook page creates opportunities for new people to discover your organization, and can serve as a path for connecting subscribers with new content being offered by your organization. People who “like” your page may see your posts in their News Feed when they visit Facebook. They can then like and share your posts with others, distributing your message to those who are not currently part of your page. At the very least, a business-centric Facebook page can contain contact information allowing visitors to find your online presence and store.
When to Use a Facebook Page?
A Facebook Page is ideal for organizations wishing to expand and connect with the ever-growing global network of Facebook users. For many non-profit organizations, having a single Facebook page helps people find, and stay up-to-date with, a unified voice and message.
What is a Facebook Page For?
A dedicated Facebook page can inform visitors of your organization’s message, relevant news items, developments within your organization, new products, and links to news items of interest to you and your subscribers. It allows you to respond in real time to developments around the world — offering your thoughts, opinions, and reassurances on a variety of subjects.
We Have a Page, Now What?
Creating a business-centric Facebook page is simple, as it only requires the following:
- About – Give people a quick preview of what your organization is about and what its message is.
- Profile Image – Help people recognize your organization when they receive a post from your page in their News Feed.
- Videos – Present infomercials, advertisements, personal messages, breaking news, and the like in either in audio-only formats (thus preserving anonymity) or in full audio-visual releases.
- Events – Your page is a great way to direct visitors to an online calendar that indicates when major events involving your organization will occur.
- Notes – A section that can be used for longer messages or statements.
Verified Facebook Business Page
If your organization qualifies, you can be eligible for a Verification Badge, which would tell your followers that any content being posted is official and from your organization itself. In addition, a verified page will show up higher in search results to attract more visitors.
Posting to Your Facebook Business Page
The primary communication channel on Facebook is through posts from your organization. This is the easiest and simplest way to contact followers. The actual posts themselves are simple to create – your updates can be about anything you think subscribers would be interested in. After you have published your post, Facebook gives the option to:
- Give Important Posts More Attention.
- Hide a Public Post from Your Timeline so not visible to the public.
- Delete a Post from Your Page.
Video on Facebook
Video posts perform well on Facebook and are an effective way to create a visual connection between the information presented and subscribers. More than 65% of all video views are happening on mobile devices as people turn to Facebook at different times and places throughout the day.
If your organization has a YouTube channel, be aware that videos uploaded directly to Facebook have proven more successful than those linked to other video players. Part of the reason is that videos uploaded directly to Facebook fill the entire width of and play directly in one’s News Feed, offering a seamless viewing experience. Directly upload videos also autoplay, making them more eye-catching than a video thumbnail. If you link to a video hosted on another site like YouTube, the link appears with a small thumbnail from the video.
Control your Facebook Business Page Content
In the Settings section, you have control over your page and the way your content appears. You have general controls for page and post visibility, whether people can post and/or comment on your page, and who can make changes to your page. You can also control the apps you use on your page, and create posts from your organization’s email.
Achievement: A Non-profit Facebook Page Success Story
Alzheimer’s Association Walk to End Alzheimer’s
Campaign Goals: The Alzheimer’s Association Walk to End Alzheimer’s is an event to raise awareness and funds for Alzheimer’s care, support, and research. The Facebook campaign aimed to recruit participants for the walk, as well as fundraising for the organization.
Impact: Using Facebook, the Alzheimer’s Association organized and rallied supporters from across the country to its yearly fundraising efforts.
The Alzheimer’s Association Facebook page directed users to the Alzheimer’s Association website in order to create awareness about the Walk. During the 2015 Walk season, nearly one-quarter of overall traffic to the Walk to End Alzheimer’s website was referred from Facebook. Facebook was a significant source of referral traffic for online registrations.
Based on anecdotal evidence, members often want to help, but do not always know , while those seeking help or additional information may not necessarily know where and how to find out it. By creating a Facebook page and offering information about specific ways members can subscribe, serve, and support your organization, they will know more, and what they can do to share your message.
One-and-a-half billion people come to YouTube every single month. That is the equivalent of one in every five people around the world. YouTube will enable your nonprofit organization to reach members of this large and passionate audience the world over. YouTube’s built-in tools will help improve your video’s performance and subsequently allow you to connect with even more viewers.
- Engage the Next Generation: YouTube reaches more 18 to 49 year-olds than any cable network in the US, with YouTube’s fastest growing demographics being adults aged 35+ (40%) and 55+ (80%). YouTube is where today’s most influential audience goes to learn, laugh, and be inspired every day, with Millennials preferring YouTube over traditional television by a 2-1 ratio.
- Create Deeper Engagement: YouTube is the place where the most video viewing occurs every day. On average, YouTube viewers spend over an hour a day watching YouTube on mobile devices, meaning that unlike passive viewership, viewers are much more likely to deeply engage with the message presented.
- Spark Action Through Empathy: YouTube’s easy-to-follow explainer videos assist and encourage involvement and action.
YouTube Nonprofit Program Overview
The YouTube for Nonprofit Program gives nonprofits access to unique YouTube features to help connect with subscribers, members, and others who will be interested in your brand and message.
Take advantage of powerful tools like G Suite for Nonprofits (a cloud-based productivity suite that allows real time collaboration from anywhere in the world) or YouTube for Nonprofit Program (a suite of tools allowing for optimization of video content, dedicated technical support, and other features).
In addition, your organization will have access to:
- YouTube Creator Academy lessons
- “Link Anywhere” Cards
- Earlier Access to YouTube Spaces
- YouTube for Nonprofits tools
- Your cause may be featured in Impact Lab
- Dedicated email support
Google Grants can bring greater visibility to your organization, resulting in more subscriptions, more service involvement, and a wider awareness of your organization’s brand and message. This happens because Google Grants will display your organization’s ads at the top or bottom of the search results page when people search for terms that relate to your organization.
“…it has helped us reach thousands of supporters around the country, helping us effect change through awareness.” – Ping Lo, The Fred Hollows Foundation
Insights into Your Analytics
Google Grants gives you access to in-depth analytics tools. The more you know about how people are coming to and using your website, the better you can adjust your approach to connect with those people. Analytics will show you which pages are performing well and which are confusing.
Profound and Simple
Even if you are new to Google Grants it is easy to launch effective campaigns, with custom messages crafted specifically for your nonprofit organization. Google Grants offers a range of methods to create campaigns, from Google Grants Express that will automatically manage your ads for you, to a more traditional Adwords approach where you have total control.
Google Grants Success Story: Make a Difference (MAD)
The mission for Make a Difference (MAD) was to increase awareness of children in orphanages and street shelters. MAD was established in 2006, and has operations in 23 cities in India. The organization is based out of Bangalore, India and empowers children to discover their true strengths and unleash their full potential. MAD provides creative learning spaces for these children and works to improve the quality of their education and career opportunities.
To reach their goals, MAD used Google Grants to recruit passionate volunteers that can make a one-year commitment to the organization, raise awareness, drive online donations, and identify and prioritize locations for international expansion.
Google Grants had a tremendous impact on MAD’s growth. Data showed which cities and countries had the highest interest in MAD, and the organization used the data to identify where they should expand. In addition, it allowed them to build a network of volunteers that they would not have been able to reach through traditional methods. In the end, approximately 30% of their website traffic came from their new efforts.
Testimonials are a tried-and-true marketing technique that can help overcome objections and convince people to buy your product or service. They’re used everywhere: on TV, in advertorials, even on the web. (We have ours too!) They’re especially useful for more expensive products or services, where the investment is significant and potential customers need some reassurance that it will perform as expected. However, testimonials can be tricky; especially on the internet, they can be made up or paid, and it’s really difficult to verify their truthfulness. (more…)
Since its meteoric rise to popularity in 2011, Pinterest has garnered a lot of attention from marketers and social media professionals. We know that visual marketing is a very effective way to reach your target market–after all, “a picture is worth a thousand words” isn’t a cliché for no reason. Pinterest, with its focus on beautiful visuals, easy sharing and an intuitive user interface, has everything marketers need to get their products known and shared. (more…)
A new year is upon us, and with it comes those pesky resolutions. Join a gym. Quit smoking. Eat less cheese. Eat more cheese. Whatever your intentions, it’s time to make them a reality and start the year off right.
That said, most New Year’s resolutions fail miserably. So why not choose a resolution that’s actually doable? One that will increase credibility and visibility and ultimately boost sales?
Here are 4 social media resolutions you’ll actually want to keep:
1. I will write more high quality, original content. And then I will share it.
Google loves fresh content. Loves it. And so do your readers! Compelling, unique content is the foundation for a solid online presence. It’s what makes the internet tick.
That said, make it your goal this year to sit down and produce. Write better blogs. Write more blogs. Write website content. Make videos. Create visuals. Create interviews. Write things people actually want to read, so when you share them on social networks they’ll be shared and re-shared, increasing your SEO, your traffic and ultimately your sales.
2. I will learn to love Google+.
Despite the hype, businesses have been slow to embrace Google+. Whether they deem it too complicated, too unnecessary or too different (from Facebook, natch), they’re missing out on one of the most valuable social platforms around.
The truth is, Google+ affects your business whether you’re signed up or not. When your customers search on Google, your page, along with your profile image and recent posts, may show up on the right-hand side of the results when relevant to a customer’s search. Relevant posts, photos and videos can also show up within search results for your page’s followers. And if you’re not signed up? Well, you won't have all of this tasty exposure. Sign up immediately and reap the benefits of this SEO bonanza.
3. I will network with the social media community, both online and off
Here in Victoria, we’re lucky to have an incredibly active social media community. Not only do we interact online, but we also hang out at countless real-world events, from Social Media Workshops and Camps to Tweetups and Twestivals. Heck, mayor Dean Fortin even signed an official document proclaiming June 30th as “Social Media Day.”
When you take the time to cultivate meaningful offline relationships with social media movers and shakers—relationships that consist of more than just retweets and likes—you’ll take your online presence to the next level. In addition to learning tips and tricks from the best of the best, you'll increase your business exposure, boost your credibility and maybe even transform followers into customers. You’ll have the chance to help and be helped, and solidify your brand as a dynamic, informed and engaged member of the community.
4. I will respond to all comments in a timely manner (even if they’re negative)
Treat comments as a good thing, even if they’re not what you want to hear. After all, comments are evidence of community, and community is what will propel your business forward.
Take the time to individually respond to each person, spending extra time turning the negative experiences into positive ones. Just don’t forget that some commenters are trolls for the sake of being trolls, so don’t take it personally if you can’t turn around 100% of the negativity. Even if you’re unsuccessful, other users will appreciate your efforts and remember your good faith.
What are your social media marketing resolutions for 2013?
Wondering why your Facebook page isn’t performing well? The answer may lie in an unexpected place: search engine optimization. Read on to learn how to optimize your Facebook page.
Facebook pages are a great way to promote your business online, but only if you can be found. Luckily for you, Facebook, in partnership with UK-based marketing agency Distilled, just released a neat video that shows you exactly how to boost your Facebook page ranking in search engines. Aimed at business owners, not SEO masters, the video gives an overview of what search engine optimization actually is, and lays the groundwork for more traffic, more likes and more online success.
The video is a little long, so here’s a breakdown of the key points:
1. Include keywords.
Search engines rank websites on extremely complicated algorithms, but one thing’s for sure: The top-ranked websites contain the key search phrases people are looking for. This principle also applies to Facebook pages, so make sure your page contains the appropriate search terms. The best place to put them? The ‘About’ section. Fill that space with keyword-rich info about your business, such as your services and location.
2. Choose an effective user name.
Usernames are all about balance. If you choose an obscure name, nobody will be able to find you. And if you choose a name that is too specific, users will be less likely to ‘like’ your page.
The actual name of your business is typically your best bet because that’s how most people will search for you. Don’t forget to claim your username for your Facebook web address!
3. Generate likes and links.
Because so many websites want to rank for the same keywords, search engines take another metric into account: the number and quality of links pointing back to the site. The better the links, the more the “trustworthy” the website is considered to be and the higher it will rank in search results.
Every time a user likes your page, a link will appear on their profile. And because most profiles are public, search engines will pick up on these links and push your page higher up in the search results. All the more reason to build an exceptional page that people will want to engage with.
4. Purchase Facebook ads.
Already have great content? Facebook ads are another way to gain more visitors and more likes.
5. Set up your business as a Facebook Place.
If you’re a local, physical business, make sure you’re set up as a Facebook Place, which allows users to check in at your location. When they check in, they will immediately be presented with a like button. You can also offer discounts or special promotions as additional incentives to like your page.
6. Link your Facebook page to your website, and vice versa.
Facebook provides a variety of plug-ins to allow your website visitors to easily like and comment on your content. But not all plugins have links to your Facebook page that the search engines can read, so be sure to add a direct link to your Facebook page from your website.
Click to launch video:
Not completely convinced that your business should have a blog? Remember this: Content is king. And with the abundance of both free and inexpensive blogging platforms floating around the web (WordPress being one of the most popular), there’s no reason why your business can’t set up a blog and start connecting with customers in a matter of minutes.
When the first version of Pinterest launched in early 2010, the creators lost sleep over whether anyone except for a handful of close family and guilt-ridden friends would ever use the site. Well, turns out their fears were unfounded. Not only have they attracted over 16 million users, they’ve also opened up a whole new world of social media marketing.
Timeline, Premium Ads, patent lawsuits, IPO delays, proof-of-ownership emails—it seems like Facebook has had all the fun lately. But while Mark Zuckerberg and friends are busy soaking up all the attention, Twitter has been flying under the radar, cooking up some sweet new advertising tactics for small businesses.
Not all brands are in love with the new Facebook Timeline, but a few early adopters have jumped on board and stepped up their creative game.
As these brands show, Timeline is about more than cool cover photos. It’s about defining your brand, showing off your personality and providing a continuous flow of interesting and engaging content.
When Pinterest first launched back in March 2010, it was dismissed as a feminine space for brides-to-be, aspiring kitchenistas and crafty, DIY types. While it’s true that Pinterest users are overwhelmingly female (97%, actually), the site is not as niche as it used to be.
With content from our interactive media division, northStudio360, we were recently the proud winners of Social Media Campaign of the Year, presented by Social Media Camp. The award, dubbed a “Westie,” was judged on creativity, sociability and results. Here’s how it went down:
Deadmau5, the Canadian-born electronica musician, needs a new rodent head. It’s a unusually big request—he’s famous for wearing over-sized mouse heads on stage during performances—so he’s turned to Talenthouse.com to design a one-of-a-kind mau5head that will be featured on deadmau5’s official website and worn during his “Unhooked” shows.
Toyota and Salesforce have joined forces to create Toyota Friend, a private social network for Toyota owners. Its name makes it sound like a lame role-playing game where owners give their cars cutesy names and elaborate personalities and spam each other’s walls with requests for virtual spark plugs, but it’s nothing like that.
Scavenger hunts are always awesome, but Starbucks just upped the awesomeness by including QR codes—and even better—Lady Gaga. Without using raw-meat bikinis or elaborate egg vessels, Starbucks found a clever way to connect their stores, their digital networks and their customers.
Vending machines have always been social. People crowd around and share their thoughts on the best way to steal drinks, how far you can shake the machine before it falls over and whether or not the Coca-Cola script is really an obscene image.
Pepsi recently created a vending machine that’s truly social, in the 21st century sense. It’s still a prototype, but their “Social Vending System” allows users to gift beverages around the country.
Here’s how it works:
I rarely sign up for newsletters. Why? They’re lame. I’ll read pretty much anything I can get my eyes on, from literary classics to IKEA instructions to contact lens solution ingredient lists, but never newsletters. It’s a lot easier to click “delete” than it is to scroll though a mess of dull, regurgitated info.
Despite his smug persona, I still want to be on a horse with Isaiah Mustafa. I want to fake-swan dive with him, picnic in a boat with him and hang out with his friends. Who wouldn’t want to ride a raven through space?
It’s nothing romantic—I don’t even find him that attractive. It’s just that he looks like the kind of guy who could transform a wedge of cheddar into a Simon and Garfunkel concert. He knows what I want. He’s cool. And I want to smell like him, even though I’m a girl.
Ever wondered how Rubik’s Cubes can help your social media marketing strategy? Probably not. But now you’re curious, aren’t you.
This article was written by Jessica Swanson (@ShoestringGal) who is the founder of Shoestring Marketing. The article was originially posted here.
12 Reasons your Small Business Needs to be on Twitter:
1. Build Authenticate Relationships. Twitter allows you to begin building authentic relationships with your prospects, clients and customers. As a small business owner, strong customer relationships are one of your greatest assets.
As business owners venture in to the scary world of managing their own Social Media campaigns, many are driving blind. A little bit of education goes a long way and we suggest following these 10 Social Media Marketing Tips for Business Owners to get started. There are endless ways to drive traffic to a website, increase brand awareness around the web, and engage with potential clients through Social Media Marketing. The ability to reach people in real time and target a relevant audience has never been easier.
Today is Thanksgiving in the United States of America and for many people that just means a day to stay home and watch some awesome NFL football match ups. One NFL star has embraced the Social Media revolution and is using all avenues possible to market himself. The outspoken Chad Ochocinco (formerly Chad Johnson) of the Cincinnati Bengals is on a Social Media Marketing mission as of late. Fanfare for Chad has always been huge, his extravagant and innovative touchdown dances and his always controversial comments to the media have kept him in the NFL spotlight for years. Some hate him, some love him, but everyone can admit that he is entertainment. Ochocinco has been stuck on a mediocre team in Cincinnati for the past few years but they have really picked it up this season and are playing the their lowly rivalries the Cleveland Browns Sunday afternoon in a bid to go 8-3-0 as they sit on top of the AFC North.
Finding good statistics and examples of the Return on Investment (ROI) for Social Media Marketing campaigns on the web is tough. One man, Erik Qualman author of Socialnomics: How Social Media has changed the way we live and do business, seems particularly adept at finding social media statistics. In the popular Socialnomics: Social Media Revolution video he created provided a mountain of previously unavailable statistics that have now been posted and reposted all over the web. Qualman has taken this one step further by providing some Social Media ROI Examples that make the sale of Social Media campaigns much easier for those in the business. Since Social Media Marketing is such a new business, not much of this kind of information has previously been attainable, thanks in large part to Erik Qualman, some statistics and examples are beginning to pop up. Watch the video to see some Social Media ROI Examples. Listed below the video are 14 Social Media ROI Examples from Qualmans post Social Media Success Stories.
A recent study of 900 marketers by Michael Stelzner of WebPro News and showed some interesting facts about Social Media Marketing. Along with gaining valuable statistics, this study provided Internet Marketers with a good starting point in getting in to Social Media Marketing. I have broken this post in to 4 parts, the statistics gathered, the major questions asked, the video, and the report itself.