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Boobs Don’t Convert: Why Using Sexy Pictures Doesn’t Increase Your Online Business Unless You Sell Sexy Pictures

Don’t worry, there won’t be any “not safe for work” photos in this post. But one day or other, we have to talk about this rather controversial topic: the use of sexy pictures to sell stuff on the internet.

It’s almost cliché to say that sex sells. Brands and companies have used sexualized pictures to sell all sorts of things, from cars to shoes to handbags to ties, to name just a few. And of course, the internet isn’t immune to this. I’ve seen ads with scantily-clad women to advertise things as diverse as online games, content milling companies and even post-secondary education programs. No joke, I swear! (more…)

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