When it comes to influencer marketing, Instagram ranks first among the social media platforms most commonly used by the influencers. Influencers employ Instagram to promote their personal opinions and specific brands’ products when hired to do so.
Influencers and influencer marketing are certainly not a novelty at this point. In fact, this infographic shows that about 40% of these influencers are already in long-term partnerships with specific brands.
The digital marketing landscape in 2019 is undergoing dramatic changes. There are a number of new digital marketing strategies and trends that are starting to assume importance in this landscape that encompasses SEO, content marketing, social media and PPC. These include elements such as visual search and artificial intelligence, which not too long ago, might have been dismissed as the stuff of sci-fi movies. But, we now know they are real and here to stay. As a business, you need to use them in order to succeed and get ahead because the digital marketing strategies that worked last year may not necessarily prove effective this year.
Here are 6 of the hot digital marketing trends for 2019 that irequire your attention.