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Get Started with the New Google Ads Experience in 3 Easy Steps

Computer screen displaying Google logo - new google ads experience

Here at Stikky Media we’re big fans of adopting new technology (read: colossal geeks) and, given that we have several PPC clients using Google Ads, we’ve had quite a bit of time to play in the new interface.

Overall, the changes made from AdWords to the new Google Ads interface in 2018 have been welcomed, right down to the name: as we shift more attention away from traditional, text-based searches and use features such as re-marketing more, we see that we’re often not paying attention to keywords at all, at least not in the traditional sense.

If you haven’t yet delved into the wild world of the new Google Ads experience yourself, here’s a quick rundown on what to expect, from creating a campaign and setting a bid strategy to reporting and optimizing.

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