An active Facebook page creates opportunities for new people to discover your organization, and can serve as a path for connecting subscribers with new content being offered by your organization. People who “like” your page may see your posts in their News Feed when they visit Facebook. They can then like and share your posts with others, distributing your message to those who are not currently part of your page. At the very least, a business-centric Facebook page can contain contact information allowing visitors to find your online presence and store.
When to Use a Facebook Page?
A Facebook Page is ideal for organizations wishing to expand and connect with the ever-growing global network of Facebook users. For many non-profit organizations, having a single Facebook page helps people find, and stay up-to-date with, a unified voice and message.
What is a Facebook Page For?
A dedicated Facebook page can inform visitors of your organization’s message, relevant news items, developments within your organization, new products, and links to news items of interest to you and your subscribers. It allows you to respond in real time to developments around the world — offering your thoughts, opinions, and reassurances on a variety of subjects.
We Have a Page, Now What?
Creating a business-centric Facebook page is simple, as it only requires the following:
- About – Give people a quick preview of what your organization is about and what its message is.
- Profile Image – Help people recognize your organization when they receive a post from your page in their News Feed.
- Videos – Present infomercials, advertisements, personal messages, breaking news, and the like in either in audio-only formats (thus preserving anonymity) or in full audio-visual releases.
- Events – Your page is a great way to direct visitors to an online calendar that indicates when major events involving your organization will occur.
- Notes – A section that can be used for longer messages or statements.
Verified Facebook Business Page
If your organization qualifies, you can be eligible for a Verification Badge, which would tell your followers that any content being posted is official and from your organization itself. In addition, a verified page will show up higher in search results to attract more visitors.
Posting to Your Facebook Business Page
The primary communication channel on Facebook is through posts from your organization. This is the easiest and simplest way to contact followers. The actual posts themselves are simple to create – your updates can be about anything you think subscribers would be interested in. After you have published your post, Facebook gives the option to:
- Give Important Posts More Attention.
- Hide a Public Post from Your Timeline so not visible to the public.
- Delete a Post from Your Page.
Video on Facebook
Video posts perform well on Facebook and are an effective way to create a visual connection between the information presented and subscribers. More than 65% of all video views are happening on mobile devices as people turn to Facebook at different times and places throughout the day.
If your organization has a YouTube channel, be aware that videos uploaded directly to Facebook have proven more successful than those linked to other video players. Part of the reason is that videos uploaded directly to Facebook fill the entire width of and play directly in one’s News Feed, offering a seamless viewing experience. Directly upload videos also autoplay, making them more eye-catching than a video thumbnail. If you link to a video hosted on another site like YouTube, the link appears with a small thumbnail from the video.
Control your Facebook Business Page Content
In the Settings section, you have control over your page and the way your content appears. You have general controls for page and post visibility, whether people can post and/or comment on your page, and who can make changes to your page. You can also control the apps you use on your page, and create posts from your organization’s email.
Achievement: A Non-profit Facebook Page Success Story
Alzheimer’s Association Walk to End Alzheimer’s
Campaign Goals: The Alzheimer’s Association Walk to End Alzheimer’s is an event to raise awareness and funds for Alzheimer’s care, support, and research. The Facebook campaign aimed to recruit participants for the walk, as well as fundraising for the organization.
Impact: Using Facebook, the Alzheimer’s Association organized and rallied supporters from across the country to its yearly fundraising efforts.
The Alzheimer’s Association Facebook page directed users to the Alzheimer’s Association website in order to create awareness about the Walk. During the 2015 Walk season, nearly one-quarter of overall traffic to the Walk to End Alzheimer’s website was referred from Facebook. Facebook was a significant source of referral traffic for online registrations.
Based on anecdotal evidence, members often want to help, but do not always know , while those seeking help or additional information may not necessarily know where and how to find out it. By creating a Facebook page and offering information about specific ways members can subscribe, serve, and support your organization, they will know more, and what they can do to share your message.
Say your goodbyes: it’s now impossible to make “post by others” show on your Facebook business page timeline. We have a super popular post about how to make that possible, but it dates from a few years, and Facebook business pages have changed a lot since then.
However, we still receive questions and comments about why the advice in that post doesn’t work anymore; it’s because you simply cannot do it anymore. The new Facebook business page has a completely different structure. (more…)
Lent is a 40-day period during which practicing Catholics give up something–usally a bad habit like smoking or drinking–to commemorate Jesus' 40 days of fasting in the desert.
But it's not just good for individuals. As business owners doing internet marketing, we can also develop bad social media habits. Want to give up something for Lent? Start by these less than desirable things we do on Facebook and Twitter.
1. Stop shilling on Facebook
Facebook may seem like a great place to promote or sell your services, but doing so insistently (or "shilling") will only drive followers away. Remember the social media mantra "People connect with people" and start behaving like a person instead of a business. Share employees' good news. Post pictures of your office. Ask interesting questions. You can even find ways to present a new product or service without making it look like an advertisement.
2. Stop Retweeting
Although retweeting can help spread a piece of content, a timeline that is filled with only retweets is not very attractive to new followers. Again, "people connect with people", and followers want to connect with a real person who has thoughts and emotions. Use Twitter to spread your brand's personality around, not other people's. And if you absolutely must retweet that piece, add a personal comment to it.
3. Move one-on-one conversations away from Facebook comments
This happens more often than you think, especially in customer relations. People are not interested in reading about how you're going to solve a client's problem. Whenever a Facebook comment risks pulling you into a long conversation, provide a contact email to move it to a more private space. Fans will thank you for it.
4. Stop using so many hashtags
Sure, hastags are useful to put a tweet in context, especially during major events. However, hashtagging every word from your tweet not only makes it unreadable, but it also makes you look like you can't formulate a coherent thought. Also, it's totally unethical to use popular hashtags that are unrelated to your business for promotion purposes. People pick up on it… and then pick on you.
5. Stop pre-programming your social media updates
Sure, it might seem useful to program Facebook and Twitter updates ahead of time, but you end up looking really insensitive if something major happens. On the other hand, taking advantage of timely events (as long as they're not tragic) to promote your products or services can work really well! Follow Oreo's example and tweet appropriately!
So, which of these bad habits are you willing to give up for Lent? Share your thoughts with us!
Remember when event notifications used to be fun? When they were real invites to real events you actually wanted to attend? With people you liked?
When done right, Facebook contests are a fun and relatively easy way to expose your business to the masses. But how do you do them right?
As you’ve probably heard by now, Facebook quietly pulled an email switcheroo. They disabled your primary email address and replaced it with an @facebook.com address, which you probably never even knew you had.
The world is outraged at this unforeseen (and unannounced event), but it’s really the least of your worries. Facebook is full of unwanted default settings that threaten your privacy and your peace of mind.
Wondering why your Facebook page isn’t performing well? The answer may lie in an unexpected place: search engine optimization. Read on to learn how to optimize your Facebook page.
Facebook pages are a great way to promote your business online, but only if you can be found. Luckily for you, Facebook, in partnership with UK-based marketing agency Distilled, just released a neat video that shows you exactly how to boost your Facebook page ranking in search engines. Aimed at business owners, not SEO masters, the video gives an overview of what search engine optimization actually is, and lays the groundwork for more traffic, more likes and more online success.
The video is a little long, so here’s a breakdown of the key points:
1. Include keywords.
Search engines rank websites on extremely complicated algorithms, but one thing’s for sure: The top-ranked websites contain the key search phrases people are looking for. This principle also applies to Facebook pages, so make sure your page contains the appropriate search terms. The best place to put them? The ‘About’ section. Fill that space with keyword-rich info about your business, such as your services and location.
2. Choose an effective user name.
Usernames are all about balance. If you choose an obscure name, nobody will be able to find you. And if you choose a name that is too specific, users will be less likely to ‘like’ your page.
The actual name of your business is typically your best bet because that’s how most people will search for you. Don’t forget to claim your username for your Facebook web address!
3. Generate likes and links.
Because so many websites want to rank for the same keywords, search engines take another metric into account: the number and quality of links pointing back to the site. The better the links, the more the “trustworthy” the website is considered to be and the higher it will rank in search results.
Every time a user likes your page, a link will appear on their profile. And because most profiles are public, search engines will pick up on these links and push your page higher up in the search results. All the more reason to build an exceptional page that people will want to engage with.
4. Purchase Facebook ads.
Already have great content? Facebook ads are another way to gain more visitors and more likes.
5. Set up your business as a Facebook Place.
If you’re a local, physical business, make sure you’re set up as a Facebook Place, which allows users to check in at your location. When they check in, they will immediately be presented with a like button. You can also offer discounts or special promotions as additional incentives to like your page.
6. Link your Facebook page to your website, and vice versa.
Facebook provides a variety of plug-ins to allow your website visitors to easily like and comment on your content. But not all plugins have links to your Facebook page that the search engines can read, so be sure to add a direct link to your Facebook page from your website.
Click to launch video:
It’s safe to share with friends of friends, right? I mean, you kinda know them. They’re the people you were introduced to at your girlfriend’s birthday party, or the ones you met in passing at the mall. It’s only 2 degrees of separation, so why not let them see all your photos?
We’ve all had it happen: You befriend someone on Facebook and find out they know the girl who gave you the chicken pox in grade 3. It’s a little creepy, but a recent Facebook study shows our connections are becoming a little less coincidental and a lot more scientific.
If British police get their way, rioting hooligans will soon be banned from using social networks such as Facebook, Twitter and Blackberry Messenger. Senior officers met with each individual company following last summer’s riots to learn how perps use the networks to stir up trouble, and to find a way to ban them for violating the networks’ terms and conditions.
Facebook rumours. No, I’m not talking about Microsoft buying Facebook or Mark Zuckerberg’s pregnant girlfriend. I’m talking about those pesky, illogical rumours that spread faster than the truth. The ones that abuse caps lock, exclamation points and common sense.
If you hate the new Facebook changes right now, you’re really going to hate what Mark Zuckerberg announced this morning at the annual f8 conference in San Francisco. The Facebook that you know and love will be gone, and those irritating minor changes will be here to stay—plus many, many before. Basically, Facebook is getting an overhaul that coincides with a shift from user growth to user engagement. The last five years have been focused on signing people up and getting connections in place, and now that Facebook has half a billion users, the only thing left to do is get those users to share more.
Missouri’s newest law—the “Facebook Law”—has caused an uproar among teachers, students and others who believe it violates their freedom of speech and association.
Why? The law forbids teachers and students from befriending each other on Facebook. That’s not the law’s only concern—it also touches on things like background checks for anyone having contact with a student and reporting alleged sexual misconduct within 24 hours—but the social media aspect is naturally the only thing people are making a fuss about.
Who’s the most popular person on Google+ right now? Mark Zuckerberg. Believe it or not, his numbers beat out Google CEO Larry Page and company co-founder Sergey Brin, probably due to the media circus surrounding his sign up. But as Zuckerberg told tech blogger Robert Scobie, “Why are people so surprised that I’d have a Google account?”
Here’s a scary Facebook stat: every day, people add more than 100 million tags to photos on Facebook.
Here’s another scary Facebook stat: people love tagging more than they love being tagged. This particular fact has no scientific basis, but you and I both know it’s true.
Here’s a little magic trick. Take a look at your Facebook friends list, then take a look at the personality types below. Now, divvy them up into categories. Amazing, isn’t it? Whether you have 100 friends or 1000, each one has their own freaky niche. Do you fall in to any of these categories? Are there any that we’ve missed?
Chances are you have a Facebook profile. Chances are even better that, if you have an account, you check it once a day. But do you really know Facebook? The infographic Facebook: Facts You Probably Didn't Know provides a bit of Facebook re-education.
Here at Stikky we like to use any kind of Social Media tool we can get our hands on and we encourage our clients and friends to do so as well. But we have run in to a lot of people comparing the two heaviest hitters in the game right now. Here is our list of the "10 Reasons People Prefer Facebook to Twitter".