It’s that time of year again – spring is just around the corner and it’s time to open the windows and start spring cleaning. Just as “less is more” applies to spring cleaning old household item you no longer want or need, it’s also applicable to blog content on your website. In this blog we’ll walk through the benefits of “going evergreen” and how to identify content worth updating to keep your blog fresh and relevant.
Spring cleaning: clearing up the cobwebs and dust, washing and opening the windows, bringing fresh air to the house. And you can also do that with your website. Okay, so it’s officially spring only for a few more days, but it’s never too late to spring clean your website content.
One part of the content management cycle that doesn’t really get its due when we talk about content strategy: archiving and removal. Because you posted it back in the day doesn’t mean it should be there forever. Actually, cleaning up old, stale, irrelevant or inaccurate content is something you should do regularly. Why? I thought you’d never ask! (more…)