As humans, we’re very visual creatures. It’s an evolutionary imperative. In nature, colors play a big role in survival. Bugs, for example, may be colored red to signal to predators that they are poisonous. Flowers are brightly colored to better attract bees.
Applying color psychology is a powerful way to boost website conversions. Check out this detailed color psychology infographic to learn what emotions specific colors convey and what will covert best for your brand and industry.