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The One Weird Thing the Best B2B Content Marketers Do

I’m going to make a confession I never would have before: I’m starting to really, really love reports. I was never a numbers girl; I’ve always emulated the best B2B content marketers happy to highlight the benefits and beauty of words over numbers (forgive me, math people! numbers are beautiful too!). But now, I can’t get enough of numbers, percentages and graphs!

So it was with… unusual joy that I perused a new report, the B2B Content Marketing 2015 Benchmarks, Budgets, and Trends–North America by Content Marketing Institute and MarketingProfs. Following the recent publication of Hubspot’s State of Inbound, I thought this report provided a great counterpoint and some interesting supplementary data.

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