As a digital marketer, you analyze a variety of email metrics on a regular basis. Some of these metrics include:
Open rate. This is the percent of recipients that opened your email campaign. Say you sent a welcome email to 200 new subscribers and 50 of them opened it. That means your email’s open rate is 25%, which is a good metric for a majority of industries.
Click-through rate (CTR). This is the percent of recipients that clicked on any link or linked image within your email. For example, you sent out an email with a linked image to your list of 1,500 subscribers and 150 of them clicked on the link. Your email would then have a 10% CTR.
Unsubscribe rate. This is the percent of recipients that clicked on the unsubscribe link in your email after receiving and opening it.
These are all basic metrics that every marketer includes in their email analytics toolbox. But what about an email metric that plenty of marketers might not measure, let alone even know about – like click-to-open rate?
In our practical guide, we’ll explain what this key metric is, what’s a good click-to-open rate and why understanding CTOR is is important to the success of your next email marketing campaign.