How reducing bounce rate yields more eCommerce revenue

How reducing bounce rate yields more eCommerce revenue

What is a Bounce Rate? Why Should You Care? In this blog we will walk through bounce rates with a focus on optimizing for conversions. You’ll learn the questions that will help you better understand why people leave your site quickly as well as the powerful business benefits of reducing your bounce rate.

Google Analytics defines bounce rate as the percentage of single-page visits where the person left the site without doing any other interaction. It is a measure of the percentage of people who land on your website and fail to do anything else such as click on a menu item, or follow any internal links leading to other pages on your site. What we can get from this is that the visitor was not interested because they either did not find what they were looking for, there were technical issues like error messages and slow loading of the page, or that the site is not user-friendly or professional-looking. All of these things can be a contributor to bounce rate being high. A high bounce rate for an eCommerce site means that you get fewer conversions.

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6 Must-Haves Of Successful Blogs

While blogs are the cornerstone of content marketing, when you compare the number of successful blogs against the total number of blogs that exist on the internet, you’ll notice the ratio is very, very small. Only a fraction of blogs build an audience of more than a few hundred, and only a few rare ones get subscriptions of 100K+. Ever wondered what these top blogs have in common? In this blog, we’ll share 6 must-haves of successful blogs. (more…)

Intriguing Results From 3 Content Idea Generators

I don’t know a blog writer who doesn’t go through writer’s block sometimes. Yet to keep your website fresh and current, you need to keep updating your blog with interesting content that keeps your visitors coming back for more. So what do we do when we’re really, really out of ideas and still need to write blog posts?

Fortunately, there are content generators we can use to get our brains storming. In the three examples I used, you input a noun or two and the generator spits out sentences (blog post titles, mosty) incorporating those nouns. (more…)

Father’s Week: Our Favourite Dad Blogs

It's Father's Week at Stikky Media!

Since Father's Day is coming up this weekend, this week the Stikky Media blog is going to celebrate dads on the internet. For our first post of the week, we're going to (you guessed it) share with you some of our favourite daddy bloggers.

Why do dads blog?

Well, why does anybody? But it's interesting to see dad bloggers taking their space in the parenting blogosphere, which is generally skewed towards moms. Parenting is often the work of two, so the other half of the equation should also have a voice.

Dads blog because they also have parenting insights and experiences to share. They may be different from moms', but they are no less important or relevant.

Without further ado, here are our favourite dads on the web.

Our favourite daddy bloggers

Canadian Dad

Chris Read, the Canadian Dad, blogs about the touching moments of his dad life. There's so much to learn from him about how to grow and improve as a parent. He does so with quite a bit of humour (join his grown men scooter gang!) and an obvious glee for everything that brings him back to his own childhood. My favourite thing? His Kids Reviewing Stuff posts. They're just too adorable 🙂

The Daddy Blogger

I met Rick Shetty, the Daddy Blogger, at Social Media Camp last May. This Vancouver-based dad has a widely varied blog with everything from the usual parenting posts to reviews, giveaways and events. Not everything is about parenting, so it's also a nice blog for people interesting in living on the Lower Mainland too.

Life of Dad

Life of Dad isn't a dad blog per se, but rather an online magazine for dad bloggers. There's a community built around it and a variety of content for dads and dad bloggers. I like the variety of voices on this website and how some of the stuff (like recipes) is really useful for everyone, not just dads.

Dadding Full Time

Brian Sorrell writes Dadding Full Time, a blog about emigrating to New Zealand from the US, being a full-time at-home parent, and travel. The tone of the blog is often nostalgic, but always touching. There's some funny stuff too. He's a great storyteller.

Bacon and Juice Boxes

Jerry Turning is a police officer with an autistic son who writes about his experiences on Bacon and Juice Boxes. He doesn't blog very often, but when he does, it's always interesting. I'm glad people are more open about raising autistic children.

Are We Still Cool?

That's the question many parents ask themselves after they've had children. Eric and Laura Corpus co-author this parenting and lifestyle blog from New York City. Their kids are definitely cool, and so are they.

Tales From the Poop Deck

What happens when a Star Trek fan starts a dad blog? Tales From the Poop Deck, authored by Creed Anthony. Read his Captain's Log and laugh along this geeky dad's adventures in parenting.

Did we miss anyone?

There's only so many people we can feature, but if you think we missed anyone important, feel free to share your favourite daddy bloggers in the comments!

Your 7-Step Guide to Excellent Content

Content this, content that, content here, content there: content is everywhere. I’ve made my argument elsewhere that it’s an important part of your digital strategy, no matter your business size or type. And in order to reach your marketing and sales objectives, your content must be excellent. But I realized something lately: that lots of people don’t really understand what excellent content means, or how to reach that level of quality. The web is clogged with sub-par, badly written, uninteresting, plagiarized and useless content. (more…)

Let Your Blog Bloom By Answering These 5 Questions

Having a blog is now pretty much standard fare for business content marketing. Most companies and organizations have blogs. But only some of them update it. And then only a portion of those actually does it well.

As a professional blogger, I’ve seen it all: the ultra-serious finance blog, the light-hearted lifestyle blog, humour blogs, review blogs, health blogs, news blogs… pretty much anything you can imagine. If you can imagine it, there’s a blog out there about it. But because there are so many of them, a majority of the blogs that exist don’t have much of a readership. There’s only so much human attention to spare between millions of different blogs! (more…)

Victoria Tall Ships Society 2012: An Afternoon with Mallory Todd

The Mallory Todd is no ordinary ship. Sure, the 65-foot schooner has all the intricacies of a ship—the masts, the sails, the delicious woodsy smell—but her unexpected touches tell you she is much more. There are books housed behind antique stained glass, a hand-cast porcelain fireplace that pays homage to the ship builder’s nephew, and all sorts of hidey-holes for food, flashlights and stories.

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8 Reasons Why Your Business Needs a Blog

Not completely convinced that your business should have a blog? Remember this: Content is king. And with the abundance of both free and inexpensive blogging platforms floating around the web (WordPress being one of the most popular), there’s no reason why your business can’t set up a blog and start connecting with customers in a matter of minutes.

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8 Silly Grammar Mistakes That Are Killing Your Blog

The worst piece of writing advice I ever received? Write like you talk.

If you’ve ever eavesdropped on a conversation, you know that our verbal culture is an editor’s worst nightmare. Saturated with rotten grammar, half-baked ideas and a disturbing amount of likes, ums and y’knows, human speech isn’t exactly made for readability.

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How To Lose 17 Tons In One Season: My Orca Spirit Adventure

Having lived in Victoria for 10 years, I sometimes forget how beautiful this city really is. It’s not that I take it for granted, it’s just that it’s easy to get caught up in a daily routine that leaves little time for exploring beyond my local hangouts. And now that I live out in Langford, I only go downtown once a month if I’m lucky, and only when I need something specific, like coconut gelato or a decent haircut.

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An Afternoon on the Adventuress – Victoria Tall Ships 2011

Last Friday, Simon and I had the chance to go for an afternoon sail on the Adventuress, a gaff-rigged schooner based out of Port Townsend, Washington. Along with teenagers from all over Vancouver Island, we spent 3 hours sailing near the harbour and participating in environmental activities, which were surprisingly amusing thanks to the awesome crew.

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A Day Aboard the Hawaiian Chieftain, Part 2 – Victoria Tall Ships 2011

What defines a tall ship? One crew member explained it (in non-technical terms) as any ship where people climb up and down the mast. But for the Sea Cadets and Navy Leaguers on the Hawaiian Chieftain, tall ships meant rocking seas, gun battles and pirates.

Oh, and scurvy.

As I walked by two Navy Leaguers munching on the provided snack of apples and bananas, I overheard one of them say, “This is so we won’t get scurvy.”

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Stikky Media Hops On Board With The Victoria Tall Ships Society

As you’ve probably heard, the Victoria Tall Ships Festival has been postponed for this year due to a lack of funding. But 5 visiting tall ships will still be gracing the Inner Harbour this summer! There are no public engagements planned, but the ships will be participating in the 2011 Summer Educational Outreach Programme, which will give youths amazing opportunities to sail on tall ships.

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