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Superbowl XLVI has a Social Media Command Center. Seriously. While you’re tossing back chicken wings and yelling at the television screen, a team of 50 will be monitoring the digital field from the comfort of their 2,300 square foot space in downtown Indianapolis.

Superbowl XLVI has a Social Media Command Center. Seriously. While you’re tossing back chicken wings and yelling at the television screen, a team of 50 will be monitoring the digital field from the comfort of their 2,300 square foot space in downtown Indianapolis.

Last year, 162.9 million people watched the Super Bowl, making it the most-watched event in TV history. It generated over 45 million tweets, plus socially-interactive advertisements and elaborate charts that broke trending topics down by players and geographic regions. And during the final moments of the game, Twitter users set a new tweets per second record with 4,064—the highest ever during a sporting event.

Not surprisingly, Super Bowl XLVI is expected to be the most social sporting event ever. The world’s hunger for connectedness is a big part of it, but it’s more to do with the fact that the event is incredibly prepared. The folks over at the Social Media Command Center are putting serious social horsepower behind this year’s Super Bowl, and they’re ready for whatever the internet throws at them.

According to Raidious, the mastermind agency behind the Social Media Command Center, the office features:

  • Over a mile of ethernet cable
  • Upgraded redundant fibre internet access
  • 300 square feet of white board space
  • A 9-screen monitor wall (over 100 square feet)
  • An iPad-controlled integrated AV system
  • 12 iMac stations
  • A game-planning station (not sure what that is but it sounds impressive)

The Super Bowl Social Media Command Center covers all aspects of fan experience, from tweeting parking directions to letting fans know what’s happening and where, and how they can best capture and publish it. The team is even on standby to provide information in case of disaster.

So they don’t get too overwhelmed, the Social Media Command Center will be focusing mainly on what’s happening in and around Indianapolis. They’ll monitor social media via geo-targeting and keywords to make sure fans have the most positive experience possible. As Mashable put it, “A fan won’t need to tweet, ‘where can I find parking?’ to get help; Raidious operatives will be able to pick up on a general phrase such as ‘parking sucks’ to offer assistance.”

Very cool. Here’s where to find the Super Bowl XLVI Social Command Center online:

Blog: indianapolissuperbowl.com/blog
Facebook: facebook.com/indysuperbowl2012
Twitter: twitter.com/superbowl2012
Youtube: youtube.com/user/superbowl2012
Foursquare: multiple locations monitored
Flickr: flickr.com/photos/indianapolissuperbowl

 

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