A recent study of 900 marketers by Michael Stelzner of WebPro News and showed some interesting facts about Social Media Marketing. Along with gaining valuable statistics, this study provided Internet Marketers with a good starting point in getting in to Social Media Marketing. I have broken this post in to 4 parts, the statistics gathered, the major questions asked, the video, and the report itself.

A recent study of 900 marketers by Michael Stelzner of WebPro News and showed some interesting facts about Social Media Marketing. Along with gaining valuable statistics, this study provided Internet Marketers with a good starting point in getting in to Social Media Marketing. I have broken this post in to 4 parts, the statistics gathered, the major questions asked, the video, and the report itself. Please download and share the report, but be sure to give credit where it is due.

social media marketing industry report

The Statistics

Here is an overview of the statistics gathered by Michael Stelzner in his poll of 900 marketers.

  • 88% indicated they were employing social media for marketing purposes
  • 72% have only been using social media marketing for a few months
  • 64% of marketers are using social media for 5 hours or more each week
  • 39% are using it for 10 hours a week
  • 81% say the number-one benefit is generating exposure, followed by increasing traffic and building new business relationships
  • Over half saw a rise in search engine rankings
  • Out of social media tools marketers most wanted to learn about, social bookmarking sites ranked highest followed by Twitter.

The Questions

Stelzner also managed to get some very useful information in regards to the roadblocks that people are facing. He compiled a list of the 10 most often asked questions to do with Social Media Marketing. We will answer these 10 questions with our own thoughts in the second part of this post. Read the top 10 questions asked by marketers and businesses to do with Social Media Marketing and post your own questions in the comments below.

  1. What are the best tactics to use?
  2. How do I measure the effectiveness of social media?
  3. Where do I start?
  4. How do I manage the social balance?
  5. What are the best sites and tools out there?
  6. How do I make the most of my available time?
  7. How do I find and focus my efforts on my target audience?
  8. How do I convert my social media marketing efforts into tangible results?
  9. How do I cohesively tie different social media efforts together?
  10. Does social media marketing work, and if so, how effective is it?

The Report

The report itself has a ton of more useful information for Social Media Marketers and small business owners looking to get in to Social Media. You can download the report here.

The Video

Stelzner has created a video to accompany the Social Media Marketing Industry Report which is narrated by Michael himself. He explains the usefulness of the report and some of the things he ran in to while compiling all of these stats while giving some tips and tricks for Social Media Marketers.

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