Establishing a relationship with your customers is the cornerstone of any business. It is even more important when it comes to your marketing strategy. If you are concerned about building a strong relationship with your audience and cultivating brand loyalty, then you should know that having an effective content marketing strategy is a must. Marketers worldwide agree that content marketing is one of the most powerful digital marketing techniques. In fact, content marketing generates three times more leads than paid search advertising. It makes sense why 42% of companies have a dedicated content strategist!
This means your efforts are not only focused around getting new customers, but also in nurturing your relationship with existing ones. Read on for some of the ways content can help you can do that.
In April 2019, Stikky Media helped Alzheimer’s Society of BC maximize the use of their Google Grants budget by increasing CTR by an astonishing 40%. This case study explains the challenge, the solution and how we helped our client move the needle through some of our best search engine marketing work this year.
Are you considering a subscription to a premium SEO software platform? Comparing Moz vs SEMRush?
In this blog post, we provide an overview of SEO strategy and review the tools Moz Pro and SEMrush Pro can offer to deliver it.
Search Engine Optimization (SEO) is a set of strategies that can help qualified customers find your website… by helping their search engines find you first. Search engines retrieve information on behalf of people, but their abilities and their limitations are different. SEO can help you understand and respond to the particular ways that search engines perceive your website, as they crawl your pages, extract important pieces of the code, and add them to a massive index for future reference.
SEO strategy has been demonstrated to significantly improve ranking in search engine results pages (SERPs). Top positions on SERPs will deliver more traffic to your website and lend prestige to your business. SEO is available to improve your website’s ranking, so why not take full advantage? (more…)
As a digital marketer, you analyze a variety of email metrics on a regular basis. Some of these metrics include:
Open rate. This is the percent of recipients that opened your email campaign. Say you sent a welcome email to 200 new subscribers and 50 of them opened it. That means your email’s open rate is 25%, which is a good metric for a majority of industries.
Click-through rate (CTR). This is the percent of recipients that clicked on any link or linked image within your email. For example, you sent out an email with a linked image to your list of 1,500 subscribers and 150 of them clicked on the link. Your email would then have a 10% CTR.
Unsubscribe rate. This is the percent of recipients that clicked on the unsubscribe link in your email after receiving and opening it.
These are all basic metrics that every marketer includes in their email analytics toolbox. But what about an email metric that plenty of marketers might not measure, let alone even know about – like click-to-open rate?
In our practical guide, we’ll explain what this key metric is, what’s a good click-to-open rate and why understanding CTOR is is important to the success of your next email marketing campaign.
The digital marketing landscape in 2019 is undergoing dramatic changes. There are a number of new digital marketing strategies and trends that are starting to assume importance in this landscape that encompasses SEO, content marketing, social media and PPC. These include elements such as visual search and artificial intelligence, which not too long ago, might have been dismissed as the stuff of sci-fi movies. But, we now know they are real and here to stay. As a business, you need to use them in order to succeed and get ahead because the digital marketing strategies that worked last year may not necessarily prove effective this year.
Here are 6 of the hot digital marketing trends for 2019 that irequire your attention.
Good reviews are very useful for marketing today. While a positive review takes a good product and a good service, simply having a strong offering doesn’t guarantee any reviews. After you have a good service and products, make leaving a review as easy as possible, then you need to ask your customers to leave them. Once you’ve generated positive reviews, you can present them to potential customers and increase your conversions thanks to the concept of social proof. (more…)
Why is Creating a Brand Identity with Your Logo Design Important?
No matter the scale of your business or the target audience you work with, branding plays a pivotal role in your ongoing success. According to research, consistent brand identity across all mediums can raise your overall revenue up to 23%.
While this may seem like an insignificant number at first glance, it practically represents a quarter of your potential customer base. It’s also worth pointing out that 70% of company managers agree that building an audience takes precedent over direct, short-term sales gain.
With that in mind, the first and most obvious step in creating a brand identity is through your company’s logo design. But how do you design a logo that will be timeless and provide just enough information for people to visit your ecommerce site or retail store on instinct? Let’s find out through several important, tried and tested logo design tips. (more…)
It’s that time of year again – spring is just around the corner and it’s time to open the windows and start spring cleaning. Just as “less is more” applies to spring cleaning old household item you no longer want or need, it’s also applicable to blog content on your website. In this blog we’ll walk through the benefits of “going evergreen” and how to identify content worth updating to keep your blog fresh and relevant.
It has been confirmed by Google that quality content and links are two of the three most important factors for ranking SEO. While quality content is vital to success in organic search, it’s only half the battle. In this blog we’ll walk you through the other half of your strategy – off page SEO, the foundation of which are quality backlinks. We’ll explain back links, how to get them, what a healthy link profile looks like and walk through some of many reasons backlinks are more relevant than ever in 2019.
The e-commerce space is getting more competitive every year and even obscure niches are now seeing some degree of saturation as entrepreneurs try to enter untapped markets. Therefore, it has become more important to differentiate yourself from the thousands of shopify stores and other competitors. One of the best ways to differentiate is by maintaining a blog with consistently high quality content. In this blog we’ll cover 4 reasons your e-commerce store should have a blog.
Blogging can be very beneficial to an eCommerce site, especially one that caters to a particular niche. The blog can cover a lot of ground within that niche and the blog topics would tie in nicely with what you are selling. You get the added benefit of SEO through more content to rank, as blogging is a very powerful way to generate site traffic, then get more revenue as a result.