United Alliance Services Case Study

United Alliance Services Case Study

Read UASC Case Study - Stikky MediaSince 2003, United Alliance Services Corporation (UASC) has offered occupational, health and safety consultation and training throughout the New England, Tri-state and  Mid-Atlantic regions. Through unitedallianceservices.com, UASC​ provides a wide range of workplace safety classes and training, safety audits and resources to assist clients with health and safety regulatory compliance.

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Getting Dynamic with Google Ads

Getting Dynamic with Google Ads+Ad Writing Automation

The inevitable switch from Google AdWords to the new Google Ads is here; since October 18th 2018 the new Google Ads experience has fully replaced Google AdWords. This is the third in a series of three posts on the new Google Ads with a focus on utilizing Google’s dynamic ad features. The other posts focus on 4 tips and tricks in Google Ads and outlining campaign creation, reporting and optimization in Google Ads. If you’re unfamiliar with Google Ads we recommend you read both of those posts, which will get you up to speed in no time.

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AdWords Optimization: 4 Tips to Maximize Google Ads Experience

AdWords Optimization: 4 Tips to Maximize Google Ads Experience
Here at Stikky Media we have a great relationship with the Google Ads team, and one of the perks is that we get calls from the team whenever new features are rolled out. We got one such call when Google AdWords switched over to Google Ads, and as well as getting the rundown on the new Google Ads experience we also received a few great tips that we thought you’d want to know about. Keep in mind a couple of these tips are only available in the new Google Ads interface, so before you read on make sure you’ve switched to the new Google Ads Experience, and if you’re not sure click that link to learn how to tell the difference between the two.

And the top four Google Ads optimization tips for 2018 are (drumroll please):

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Get Started with the New Google Ads Experience in 3 Easy Steps

Computer screen displaying Google logo - new google ads experience

Here at Stikky Media we’re big fans of adopting new technology (read: colossal geeks) and, given that we have several PPC clients using Google Ads, we’ve had quite a bit of time to play in the new interface.

Overall, the changes made from AdWords to the new Google Ads interface in 2018 have been welcomed, right down to the name: as we shift more attention away from traditional, text-based searches and use features such as re-marketing more, we see that we’re often not paying attention to keywords at all, at least not in the traditional sense.

If you haven’t yet delved into the wild world of the new Google Ads experience yourself, here’s a quick rundown on what to expect, from creating a campaign and setting a bid strategy to reporting and optimizing.

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Google Mobile-First Indexing: Optimize Your Mobile Site

mobile-first SEO

Most searches are made on a mobile device.

Earlier this year, Google announced that it was beginning to transition sites to mobile-first indexing. Increasingly, Google will crawl, rank and index the mobile version of a site instead of the desktop version, as was previously the case. Google Search Console will notify you when Google enables mobile-first indexing on your site.

What Does Mobile-first Indexing Mean for Search Engine Optimization (SEO)?

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Tips for Securing your Site without losing SEO

Securing your site without losing SEOEver since Google announced having a Secure Socket Layer (SSL) certification was a ranking signal back in 2014, more and more organizations have prioritized migrating from http to https. If you haven’t yet, we recommend doing so soon. But how exactly do you ensure getting a SSL will boost your SEO? Follow our tips to learn how to secure your site without sacrificing SEO.

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Why Instagram for Nonprofits?

More than the images that it is so well known for, Instagram makes imagery engaging, evoking primal emotions – such as humor, concern, awe, or intrigue.

Instagram is another platform with which to work with nonprofits. With most users being of a younger demographic, Instagram will very likely reach many subscribers and members that other forms of social media. currently does not reach. More than 500 million people have an Instagram account and 59 percent of online adults ages 18-29 use the network. More than 300 million of them use it daily.

What makes Instagram different from social media networks such as Facebook or Twitter is the way people use it.

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Why Use Twitter?

Twitter is a tricky to work with due to the limitations of the media. Tweets are limited to 240 characters, meaning your message must either be brief and to the point, or split over multiple tweets. In addition, there is no tried-and-true formula for creating the perfect tweet. Your audience may respond to content that another group’s audience may not. The best judge of audience response is likes and retweets, with the latter helping spread your message to others who might not be subscribed to your feed.

Find Your Voice

It is best to develop a distinct voice for your your organization, allowing tweets to be differentiated from the rest. Find a voice that works for your organization, your follower, any members of your organization, and so on. Just remember, social media is about trial and error. Try something, look at how people react, adjust, and try again.

Tweets that work well tend to:

  • Have a personal, human voice.
  • Contain interactive media (memes [material – such as images or snippets of text, that is rapidly passed around the internet], photos, vines, videos, links).
  • Provide updates of real interest to followers.
  • Start a discussion among followers.
  • Inspire the readers with compelling and inspiring quotes

Tweet Engagement

In order for tweets to reach as many people as possible, some general rules of thumb apply:

  • Keep your tweet at 100 characters or less.
  • Use no more than two hashtags per tweet (Hashtags are keywords related to the topic or theme of your tweet. A hashtag is marked with the pound sign (#) before the word or phrase.)
  • Tell your followers to re-tweet (or “pass it on” as we say).
  • Tweet during business hours and on weekends
  • Ask service leaders to tweet to their audience for you.

What Is A Facebook Page?

An active Facebook page creates opportunities for new people to discover  your organization, and can serve as a path for connecting subscribers with new content being offered by your organization. People who “like” your page may see your posts in their News Feed when they visit Facebook. They can then like and share your posts with others, distributing your message to those who are not currently part of your page. At the very least, a business-centric Facebook page can contain contact information allowing visitors to find your online presence and store.

When to Use a Facebook Page?

A Facebook Page is ideal for organizations wishing to expand and connect with the ever-growing global network of Facebook users. For many non-profit organizations, having a single Facebook page helps people find, and stay up-to-date with, a unified voice and message.

What is a Facebook Page For?

A dedicated Facebook page can inform visitors of your organization’s message, relevant news items, developments within your organization, new products, and links to news items of interest to you and your subscribers. It allows you to respond in real time to developments around the world — offering your thoughts, opinions, and reassurances on a variety of subjects.

We Have a Page, Now What?

Creating a business-centric Facebook page is simple, as it only requires the following:

  • About – Give people a quick preview of what your organization is about and what its message is.
  • Profile Image – Help people recognize your organization when they receive a post from your page in their News Feed.
  • Videos – Present infomercials, advertisements, personal messages, breaking news, and the like in either in audio-only formats (thus preserving anonymity) or in full audio-visual releases.
  • Events – Your page is a great way to direct visitors to an online calendar that indicates when major events involving your organization will occur.
  • Notes – A section that can be used for longer messages or statements.

Verified Facebook Business Page

If your organization qualifies, you can be eligible for a Verification Badge, which would tell your followers that any content being posted is official and from your organization itself. In addition, a verified page will show up higher in search results to attract more visitors.

Posting to Your Facebook Business Page

The primary communication channel on Facebook is through posts from your organization. This is the easiest and simplest way to contact followers. The actual posts themselves are simple to create – your updates can be about anything you think subscribers would be interested in. After you have published your post, Facebook gives the option to:

  • Give Important Posts More Attention.
  • Hide a Public Post from Your Timeline so not visible to the public.
  • Delete a Post from Your Page.

Video on Facebook

Video posts perform well on Facebook and are an effective way to create a visual connection between the information presented and subscribers. More than 65% of all video views are happening on mobile devices as people turn to Facebook at different times and places throughout the day.

If your organization has a YouTube channel, be aware that videos uploaded directly to Facebook have proven more successful than those linked to other video players. Part of the reason is that videos uploaded directly to Facebook fill the entire width of and play directly in one’s News Feed, offering a seamless viewing experience. Directly upload videos also autoplay, making them more eye-catching than a video thumbnail. If you link to a video hosted on another site like YouTube, the link appears with a small thumbnail from the video.

Control your Facebook Business Page Content

In the Settings section, you have control over your page and the way your content appears. You have general controls for page and post visibility, whether people can post and/or comment on your page, and who can make changes to your page. You can also control the apps you use on your page, and create posts from your organization’s email.

Achievement: A Non-profit Facebook Page Success Story

Alzheimer’s Association Walk to End Alzheimer’s

Campaign Goals: The Alzheimer’s Association Walk to End Alzheimer’s is an event to raise awareness and funds for Alzheimer’s care, support, and research. The Facebook campaign aimed to recruit participants for the walk, as well as fundraising for the organization.

Impact: Using Facebook, the Alzheimer’s Association organized and rallied supporters from across the country to its yearly fundraising efforts.

The Alzheimer’s Association Facebook page directed users to the Alzheimer’s Association website in order to create awareness about the Walk. During the 2015 Walk season, nearly one-quarter of overall traffic to the Walk to End Alzheimer’s website was referred from Facebook. Facebook was a significant source of referral traffic for online registrations.

Based on anecdotal evidence, members often want to help, but do not always know , while those seeking help or additional information may not necessarily know where and how to find out it. By creating a Facebook page and offering information about specific ways members can subscribe, serve, and support your organization, they will know more, and what they can do to share your message.

Why YouTube for Nonprofits?

One-and-a-half billion people come to YouTube every single month. That is the equivalent of one in every five people around the world. YouTube will enable your nonprofit organization to reach members of this large and passionate audience the world over. YouTube’s built-in tools will help improve your video’s performance and subsequently allow you to connect with even more viewers.

  • Engage the Next Generation: YouTube reaches more 18 to 49 year-olds than any cable network in the US, with YouTube’s fastest growing demographics being adults aged 35+ (40%) and 55+ (80%). YouTube is where today’s most influential audience goes to learn, laugh, and be inspired every day, with Millennials preferring YouTube over traditional television by a 2-1 ratio.
  • Create Deeper Engagement: YouTube is the place where the most video viewing occurs every day. On average, YouTube viewers spend over an hour a day watching YouTube on mobile devices, meaning that unlike passive viewership, viewers are much more likely to deeply engage with the message presented.
  • Spark Action Through Empathy: YouTube’s easy-to-follow explainer videos assist and encourage involvement and action.

YouTube Nonprofit Program Overview

The YouTube for Nonprofit Program gives nonprofits access to unique YouTube features to help connect with subscribers, members, and others who will be interested in your brand and message.

Take advantage of powerful tools like G Suite for Nonprofits (a cloud-based productivity suite that allows real time collaboration from anywhere in the world) or YouTube for Nonprofit Program (a suite of tools allowing for optimization of video content, dedicated technical support, and other features).

In addition, your organization will have access to:

  • YouTube Creator Academy lessons
  • “Link Anywhere” Cards
  • Earlier Access to YouTube Spaces
  • YouTube for Nonprofits tools
  • Your cause may be featured in Impact Lab
  • Dedicated email support

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