The digital marketing landscape in 2019 is undergoing dramatic changes. There are a number of new digital marketing strategies and trends that are starting to assume importance in this landscape that encompasses SEO, content marketing, social media and PPC. These include elements such as visual search and artificial intelligence, which not too long ago, might have been dismissed as the stuff of sci-fi movies. But, we now know they are real and here to stay. As a business, you need to use them in order to succeed and get ahead because the digital marketing strategies that worked last year may not necessarily prove effective this year.
Here are 6 of the hot digital marketing trends for 2019 that irequire your attention.
Good reviews are very useful for marketing today. While a positive review takes a good product and a good service, simply having a strong offering doesn’t guarantee any reviews. After you have a good service and products, make leaving a review as easy as possible, then you need to ask your customers to leave them. Once you’ve generated positive reviews, you can present them to potential customers and increase your conversions thanks to the concept of social proof. (more…)
Why is Creating a Brand Identity with Your Logo Design Important?
No matter the scale of your business or the target audience you work with, branding plays a pivotal role in your ongoing success. According to research, consistent brand identity across all mediums can raise your overall revenue up to 23%.
While this may seem like an insignificant number at first glance, it practically represents a quarter of your potential customer base. It’s also worth pointing out that 70% of company managers agree that building an audience takes precedent over direct, short-term sales gain.
With that in mind, the first and most obvious step in creating a brand identity is through your company’s logo design. But how do you design a logo that will be timeless and provide just enough information for people to visit your ecommerce site or retail store on instinct? Let’s find out through several important, tried and tested logo design tips. (more…)
It’s that time of year again – spring is just around the corner and it’s time to open the windows and start spring cleaning. Just as “less is more” applies to spring cleaning old household item you no longer want or need, it’s also applicable to blog content on your website. In this blog we’ll walk through the benefits of “going evergreen” and how to identify content worth updating to keep your blog fresh and relevant.
It has been confirmed by Google that quality content and links are two of the three most important factors for ranking SEO. While quality content is vital to success in organic search, it’s only half the battle. In this blog we’ll walk you through the other half of your strategy – off page SEO, the foundation of which are quality backlinks. We’ll explain back links, how to get them, what a healthy link profile looks like and walk through some of many reasons backlinks are more relevant than ever in 2019.
The e-commerce space is getting more competitive every year and even obscure niches are now seeing some degree of saturation as entrepreneurs try to enter untapped markets. Therefore, it has become more important to differentiate yourself from the thousands of shopify stores and other competitors. One of the best ways to differentiate is by maintaining a blog with consistently high quality content. In this blog we’ll cover 4 reasons your e-commerce store should have a blog.
Blogging can be very beneficial to an eCommerce site, especially one that caters to a particular niche. The blog can cover a lot of ground within that niche and the blog topics would tie in nicely with what you are selling. You get the added benefit of SEO through more content to rank, as blogging is a very powerful way to generate site traffic, then get more revenue as a result.
What is a Bounce Rate? Why Should You Care? In this blog we will walk through bounce rates with a focus on optimizing for conversions. You’ll learn the questions that will help you better understand why people leave your site quickly as well as the powerful business benefits of reducing your bounce rate.
Google Analytics defines bounce rate as the percentage of single-page visits where the person left the site without doing any other interaction. It is a measure of the percentage of people who land on your website and fail to do anything else such as click on a menu item, or follow any internal links leading to other pages on your site. What we can get from this is that the visitor was not interested because they either did not find what they were looking for, there were technical issues like error messages and slow loading of the page, or that the site is not user-friendly or professional-looking. All of these things can be a contributor to bounce rate being high. A high bounce rate for an eCommerce site means that you get fewer conversions.
Want to learn how to market to the movers and shakers, the trend setter – the elusive 20 something year old? Who better to tell you than Ethan Dennett – the 20 year old member of the Stikky Media team. Read on for GenZ marketing tips and considerations for reaching this unique audience – in Ethan’s own words.
The modern advertisement industry started in conjunction with the development of modern psychology. The idea that the average person could be suggestible enough to buy a coca-cola was groundbreaking to advertisers.
As a marketer or business owner, you may find yourself thinking about which digital marketing channel to invest your budget in. You have a wide variety of tools at your disposal including email, content marketing, and social media, so choosing the best one for your budget and for your organization can be challenging.
If you are looking for strong ROI, you might choose to devote a portion of your resources to email marketing. If, on the other hand, you have limited resources and are not in a hurry to increase your sales or profits, you might go solely with social media.
Can’t decide? The good news is that you don’t have to choose between email marketing and social media—the two channels work best when used together. You can maximize your email marketing strategies by integrating them with your social media campaigns and vice versa.
Email and social media may seem like two entirely different marketing channels, but they actually have a lot in common. Both of these channels provide you with the opportunity to increase traffic to your website, build relationships with new customers, maintain these relationships and earn your customers’ loyalty, and of course, significantly boost your company’s ROI.