4 Reasons your eCommerce Store Must Have a Blog

4 reaons why your ecommerce site must have a blog - Stikky MediaThe e-commerce space is getting more competitive every year and even obscure niches are now seeing some degree of saturation as entrepreneurs try to enter untapped markets. Therefore, it has become more important to differentiate yourself from the thousands of shopify stores and other competitors. One of the best ways to differentiate is by maintaining a blog with consistently high quality content. In this blog we’ll cover 4 reasons your e-commerce store should have a blog.

Blogging can be very beneficial to an eCommerce site, especially one that caters to a particular niche. The blog can cover a lot of ground within that niche and the blog topics would tie in nicely with what you are selling. You get the added benefit of SEO through more content to rank, as blogging is a very powerful way to generate site traffic, then get more revenue as a result.

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How reducing bounce rate yields more eCommerce revenue

How reducing bounce rate yields more eCommerce revenue

What is a Bounce Rate? Why Should You Care? In this blog we will walk through bounce rates with a focus on optimizing for conversions. You’ll learn the questions that will help you better understand why people leave your site quickly as well as the powerful business benefits of reducing your bounce rate.

Google Analytics defines bounce rate as the percentage of single-page visits where the person left the site without doing any other interaction. It is a measure of the percentage of people who land on your website and fail to do anything else such as click on a menu item, or follow any internal links leading to other pages on your site. What we can get from this is that the visitor was not interested because they either did not find what they were looking for, there were technical issues like error messages and slow loading of the page, or that the site is not user-friendly or professional-looking. All of these things can be a contributor to bounce rate being high. A high bounce rate for an eCommerce site means that you get fewer conversions.

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Why Facebook no longer resonates with GenZ (and what does)

GenZ Marketing Tips

Want to learn how to market to the movers and shakers, the trend setter – the elusive 20 something year old? Who better to tell you than Ethan Dennett –  the 20 year old member of the Stikky Media team. Read on for GenZ marketing tips and considerations for reaching this unique audience – in Ethan’s own words.

The modern advertisement industry started in conjunction with the development of modern psychology. The idea that the average person could be suggestible enough to buy a coca-cola was groundbreaking to advertisers.

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How To Combine Email Marketing and Social Media

How to Combine Email and Social Media

As a marketer or business owner, you may find yourself thinking about which digital marketing channel to invest your budget in. You have a wide variety of tools at your disposal including email, content marketing, and social media, so choosing the best one for your budget and for your organization can be challenging.

If you are looking for strong ROI, you might choose to devote a portion of your resources to email marketing. If, on the other hand, you have limited resources and are not in a hurry to increase your sales or profits, you might go solely with social media.

Can’t decide? The good news is that you don’t have to choose between email marketing and social media—the two channels work best when used together. You can maximize your email marketing strategies by integrating them with your social media campaigns and vice versa.

Email and social media may seem like two entirely different marketing channels, but they actually have a lot in common. Both of these channels provide you with the opportunity to increase traffic to your website, build relationships with new customers, maintain these relationships and earn your customers’ loyalty, and of course, significantly boost your company’s ROI.

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Case Study: Learn How Headz Grew E-Commerce Revenue By 1250%

Headz Case Study - Stikky Media

Headz.ca, operated by the Sanctuary of the Rastafarian Order, delivers  high quality mail order marijuana, referred to as sacrament, across Canada. With dedication to their customers and aspirations of significant growth in both brand awareness and  revenue, they are on a mission to become the largest and most  successful mail order medical marijuana company in Canada. With the help of the Stikky Media team, they’re well on the way to being exactly that.

However, the outlook wasn’t always as positive as it is today.

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United Alliance Services Case Study

Read UASC Case Study - Stikky MediaSince 2003, United Alliance Services Corporation (UASC) has offered occupational, health and safety consultation and training throughout the New England, Tri-state and  Mid-Atlantic regions. Through unitedallianceservices.com, UASC​ provides a wide range of workplace safety classes and training, safety audits and resources to assist clients with health and safety regulatory compliance.

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Getting Dynamic with Google Ads

Getting Dynamic with Google Ads+Ad Writing Automation

The inevitable switch from Google AdWords to the new Google Ads is here; since October 18th 2018 the new Google Ads experience has fully replaced Google AdWords. This is the third in a series of three posts on the new Google Ads with a focus on utilizing Google’s dynamic ad features. The other posts focus on 4 tips and tricks in Google Ads and outlining campaign creation, reporting and optimization in Google Ads. If you’re unfamiliar with Google Ads we recommend you read both of those posts, which will get you up to speed in no time.

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AdWords Optimization: 4 Tips to Maximize Google Ads Experience

AdWords Optimization: 4 Tips to Maximize Google Ads Experience
Here at Stikky Media we have a great relationship with the Google Ads team, and one of the perks is that we get calls from the team whenever new features are rolled out. We got one such call when Google AdWords switched over to Google Ads, and as well as getting the rundown on the new Google Ads experience we also received a few great tips that we thought you’d want to know about. Keep in mind a couple of these tips are only available in the new Google Ads interface, so before you read on make sure you’ve switched to the new Google Ads Experience, and if you’re not sure click that link to learn how to tell the difference between the two.

And the top four Google Ads optimization tips for 2018 are (drumroll please):

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Get Started with the New Google Ads Experience in 3 Easy Steps

Computer screen displaying Google logo - new google ads experience

Here at Stikky Media we’re big fans of adopting new technology (read: colossal geeks) and, given that we have several PPC clients using Google Ads, we’ve had quite a bit of time to play in the new interface.

Overall, the changes made from AdWords to the new Google Ads interface in 2018 have been welcomed, right down to the name: as we shift more attention away from traditional, text-based searches and use features such as re-marketing more, we see that we’re often not paying attention to keywords at all, at least not in the traditional sense.

If you haven’t yet delved into the wild world of the new Google Ads experience yourself, here’s a quick rundown on what to expect, from creating a campaign and setting a bid strategy to reporting and optimizing.

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Google Mobile-First Indexing: Optimize Your Mobile Site

mobile-first SEO

Most searches are made on a mobile device.

Earlier this year, Google announced that it was beginning to transition sites to mobile-first indexing. Increasingly, Google will crawl, rank and index the mobile version of a site instead of the desktop version, as was previously the case. Google Search Console will notify you when Google enables mobile-first indexing on your site.

What Does Mobile-first Indexing Mean for Search Engine Optimization (SEO)?

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