How reducing bounce rate yields more eCommerce revenue

How reducing bounce rate yields more eCommerce revenue

What is a Bounce Rate? Why Should You Care? In this blog we will walk through bounce rates with a focus on optimizing for conversions. You’ll learn the questions that will help you better understand why people leave your site quickly as well as the powerful business benefits of reducing your bounce rate.

Google Analytics defines bounce rate as the percentage of single-page visits where the person left the site without doing any other interaction. It is a measure of the percentage of people who land on your website and fail to do anything else such as click on a menu item, or follow any internal links leading to other pages on your site. What we can get from this is that the visitor was not interested because they either did not find what they were looking for, there were technical issues like error messages and slow loading of the page, or that the site is not user-friendly or professional-looking. All of these things can be a contributor to bounce rate being high. A high bounce rate for an eCommerce site means that you get fewer conversions.

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Case Study: Learn How Headz Grew E-Commerce Revenue By 1250%

Headz Case Study - Stikky Media

Headz.ca, operated by the Sanctuary of the Rastafarian Order, delivers  high quality mail order marijuana, referred to as sacrament, across Canada. With dedication to their customers and aspirations of significant growth in both brand awareness and  revenue, they are on a mission to become the largest and most  successful mail order medical marijuana company in Canada. With the help of the Stikky Media team, they’re well on the way to being exactly that.

However, the outlook wasn’t always as positive as it is today.

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Good Web Design = Marketing Success

We don’t often get to talk about websites and web design on the Stikky Media blog. These subjects are covered on the North Studio blog (which I also manage and write for). But the other day I was having a discussion with Marcus, our digital marketer, about the link between good web design and successful online marketing. In fact, few people realize how much your website influences your marketing results, especially when it comes to SEO. (more…)

eCommerce for the Holidays

The Target Corporation released a beta website this week called Target Awesome Shop. This website is just that –awesome – with its stunning images and ease of navigation. The website is run by Pinterest, displaying the most popular items of that day. This makes for an easy way to find the deals and best value.

An image-friendly, easy-to-navigate website is what people want this holiday season. Many customers are turning to the internet to research the products they are interested in, and more often than not, to purchase these products online if the option is available.  You may have to spend a little in shipping fees, it does save you the gas to the store and the stressful rushing around from shop to shop looking for that specific item.

While I prefer the great cardio burn from going to the mall, I cannot disagree with the tack the online component of Target stores is taking. ECommerce is becoming more popular for everyday shopping and it’s the visuals that are making this possible. Target may be a multi-million dollar business with many resources on hand, but that doesn’t mean there aren’t reasonable ways to share images to get people excited about your product or service.

 

Suggestions for making products gift-worthy online:

  • Create a Pinterest account. Curate your products and create boards with themes. Display items to show why it would be worth it to buy two or three of your products rather than one (Ex. An image that shows just how useful the case is to hold those top of the line drawing pencils).
  • Create an Instagram account. Use photos and video clips to show the product/service in use.
  • Utilise Twitter and Facebook to create special online promotions (Ex. free shipping on a $25 item if you share this link on your page and get 150 likes).
  • Post how-to videos on your website so people can easily see how the product works.
  • Have easy, understandable landing pages for purchasing.

One thing to remember about the social websites is to make sure they link back to your website where the customer can purchase the product. Incorporate your URL in posts often and create hashtags that include your company name. It’s the season of giving so give customers a reason to give your product!

Image attribution: FutUndBiedl

5 Reasons to Make Your Website Mobile-Friendly

Apple just announced pre-orders of its iPhone 4S have topped one million in a single day, the most for any new product that Apple has ever launched. And they’re expecting to sell more than 100 million iPhones in 2012 alone, not to mention 69 million iPads. That’s a whole lotta mobile, and it doesn’t even include the heaps of non-Apple smartphones and tablets floating around the world.

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A Drupal in a Day Makes the Foreign Words Go Away

Ever gone to a foreign country and felt totally overwhelmed by the language barrier? Probably. Now imagine the foreign country is your workplace, and the language is Drupal.

I’ve always thought of myself as somewhat of a technologically-savvy person—not in the I’ll-build-you-a-website-from-scratch sense—but if I don’t understand a tech term, I usually recognize it, or gather its definition from context.

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Drupal 7 Launch Party

After almost 3 years of development, Drupal 7 was officially released today. To celebrate this much-anticipated occasion, northStudio and VSBT are having a party! Join us at the Victoria School of Business and Technology on Friday, Jan 7 from 1pm – 3pm for one of our famous BBQ’s (and a Drupal cake, of course).

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The Gigya Socialize Module for Drupal

The Gigya Socialize module for the Drupal Content Management System has just been released in BETA. Gigya is a widget distribution network that provides all kinds of useful widgets for Social integration as well as tools for widget developers. Gigya Socialize is a widget developed to allow users to connect, share, and promote via different social media websites. The Gigya Socialize module for Drupal provides an API aggregate authentication and social API’s from a number of different Social Media platforms.
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