What is a Bounce Rate? Why Should You Care? In this blog we will walk through bounce rates with a focus on optimizing for conversions. You’ll learn the questions that will help you better understand why people leave your site quickly as well as the powerful business benefits of reducing your bounce rate.
Google Analytics defines bounce rate as the percentage of single-page visits where the person left the site without doing any other interaction. It is a measure of the percentage of people who land on your website and fail to do anything else such as click on a menu item, or follow any internal links leading to other pages on your site. What we can get from this is that the visitor was not interested because they either did not find what they were looking for, there were technical issues like error messages and slow loading of the page, or that the site is not user-friendly or professional-looking. All of these things can be a contributor to bounce rate being high. A high bounce rate for an eCommerce site means that you get fewer conversions.
Headz.ca, operated by the Sanctuary of the Rastafarian Order, delivers high quality mail order marijuana, referred to as sacrament, across Canada. With dedication to their customers and aspirations of significant growth in both brand awareness and revenue, they are on a mission to become the largest and most successful mail order medical marijuana company in Canada. With the help of the Stikky Media team, they’re well on the way to being exactly that.
However, the outlook wasn’t always as positive as it is today.
After a summer full of sun, fun and maybe summer work for some students, it’s now time to head back to the classroom and hit the books. There’s little I personally like more than the back-to-school time of year, despite the fact that I’m no longer a student. I love the warm sweaters, new books, changing leaves and especially: learning new things.
I would like to share some of my knowledge and wisdom for business and marketing students beginning their degree or returning for another year.
You will learn lots of information and skills in university, but, if you don’t master these 5 basic skills, you will likely have a hard time succeeding in today’s fast-paced marketing world.
Writing is the most essential and most useful skill you will ever develop as a marketing professional. Get your writing skills in order.
The ability to communicate using the written word has many, many purposes. Purposes that go far beyond your boss being able to understand your emails. Good writing, as it turns out, is a plain, good, life skill.
According to research, those who write well have a better chance of getting promoted in their chosen profession. Why? Because writing well means having the ability to communicate well.
Communicating well is essential to becoming successful at marketing.
In marketing, writing well will be beneficial to you as you will probably be asked to write blog posts, prepare presentations, and build proposals or reports. Without a well-developed foundation in writing, completing those common tasks required in the field of marketing could be difficult.
2. Basic Web Design
Being able to manage a website is another essential skill for future marketers. Although people in the marketing team are seldom asked to build websites from scratch, it’s useful if you know the following basic web design skills:
- Format and update content.
- Correct small errors.
- Manage plugins in your CMS (Content Management System).
A little ability with HTML and CSS can give you that little extra boost you need to get hired, too, so take that web design course if it fits in your schedule.
3. Social Media Management
Because it’s still considered recent, social media is not yet taught in most business schools though some programs are emerging. Whether you’re looking for a social media degree, certificate, or even an online refresher from a site like Udemy, there are plenty of opportunities to level up your skills. The ability to manage a social media stream and use it as a communications/PR/marketing/customer service tool is increasingly important.
And if nothing else, your personal Twitter account counts as “social media management”. Showing you can maintain a consistent personal brand voice and produce content that engages followers is what matters for employers.
Tomorrow’s marketer is as much at ease with data manipulation as he or she is with creating visuals for a campaign. Marketing initiatives are now so tied to analytics data that it’s hard to do one without the other.
I know, I know, not everyone’s a numbers person (I’m the first one to admit that), but being able to manage both the creative and the qualitative sides of a marketing campaign is going to be essential as everything moves towards the digital space–even TV ads.
It can be a little depressing to be a student today looking at job numbers: fewer and fewer students end up with full-time, permanent jobs when they graduate.
But those who do usually have something special: they spent some time learning how to network effectively and used these skills to make their way into a job. Networking is one of the most fundamental soft skills you need to learn for success in the business world, and the earlier you do so the better.
Networking can be done in person, of course, but there’s also plenty of ways to do it online too.
Ready for the new school year?
With a focus on the 5 essential soft skills (as well as your grades, of course), you have a better chance of succeeding in the marketing world!
We don’t often get to talk about websites and web design on the Stikky Media blog. These subjects are covered on the North Studio blog (which I also manage and write for). But the other day I was having a discussion with Marcus, our digital marketer, about the link between good web design and successful online marketing. In fact, few people realize how much your website influences your marketing results, especially when it comes to SEO. (more…)
The Target Corporation released a beta website this week called Target Awesome Shop. This website is just that –awesome – with its stunning images and ease of navigation. The website is run by Pinterest, displaying the most popular items of that day. This makes for an easy way to find the deals and best value.
An image-friendly, easy-to-navigate website is what people want this holiday season. Many customers are turning to the internet to research the products they are interested in, and more often than not, to purchase these products online if the option is available. You may have to spend a little in shipping fees, it does save you the gas to the store and the stressful rushing around from shop to shop looking for that specific item.
While I prefer the great cardio burn from going to the mall, I cannot disagree with the tack the online component of Target stores is taking. ECommerce is becoming more popular for everyday shopping and it’s the visuals that are making this possible. Target may be a multi-million dollar business with many resources on hand, but that doesn’t mean there aren’t reasonable ways to share images to get people excited about your product or service.
Suggestions for making products gift-worthy online:
- Create a Pinterest account. Curate your products and create boards with themes. Display items to show why it would be worth it to buy two or three of your products rather than one (Ex. An image that shows just how useful the case is to hold those top of the line drawing pencils).
- Create an Instagram account. Use photos and video clips to show the product/service in use.
- Utilise Twitter and Facebook to create special online promotions (Ex. free shipping on a $25 item if you share this link on your page and get 150 likes).
- Post how-to videos on your website so people can easily see how the product works.
- Have easy, understandable landing pages for purchasing.
One thing to remember about the social websites is to make sure they link back to your website where the customer can purchase the product. Incorporate your URL in posts often and create hashtags that include your company name. It’s the season of giving so give customers a reason to give your product!
Image attribution: FutUndBiedl
Using social networks for promoting your brand online is the new standard, but along with every new opportunity social media marketing presents us, comes new risks and questions.
Here are a few tips and considerations for integrating your website design with your social media marketing efforts:
Apple just announced pre-orders of its iPhone 4S have topped one million in a single day, the most for any new product that Apple has ever launched. And they’re expecting to sell more than 100 million iPhones in 2012 alone, not to mention 69 million iPads. That’s a whole lotta mobile, and it doesn’t even include the heaps of non-Apple smartphones and tablets floating around the world.
Ever gone to a foreign country and felt totally overwhelmed by the language barrier? Probably. Now imagine the foreign country is your workplace, and the language is Drupal.
I’ve always thought of myself as somewhat of a technologically-savvy person—not in the I’ll-build-you-a-website-from-scratch sense—but if I don’t understand a tech term, I usually recognize it, or gather its definition from context.
After almost 3 years of development, Drupal 7 was officially released today. To celebrate this much-anticipated occasion, northStudio and VSBT are having a party! Join us at the Victoria School of Business and Technology on Friday, Jan 7 from 1pm – 3pm for one of our famous BBQ’s (and a Drupal cake, of course).
The Gigya Socialize module for the Drupal Content Management System has just been released in BETA. Gigya is a widget distribution network that provides all kinds of useful widgets for Social integration as well as tools for widget developers. Gigya Socialize is a widget developed to allow users to connect, share, and promote via different social media websites. The Gigya Socialize module for Drupal provides an API aggregate authentication and social API’s from a number of different Social Media platforms.