Your Friday Reading List: Search Engine Traffic Numbers, Email Marketing, Google Authorship

It's Friday again! Yay! And Canada Day is coming up next week, so I imagine that many of you have an extra-long weekend ahead. 

But an extra-long weekend is no reason to slack on our reading. As usual, I found 5 interesting pieces this week to keep you learning and investigating for just a bit more before you enjoy the official beginning of summertime.

First, it seems that there is a definite decline in search engine traffic, offset by an increase in traffic from social sources. While SEO and SEM are still excellent sources of traffic and good investments for your advertising dollars, you might want to balance that with an increase in your social media presence.

It's kind of obvious for anyone who does branding or visual design work, but this GetResponse post covers how your online ads and landing pages should be consistent.

Content marketing expert Heidi Cohen (love her stuff!) breaks down a recent "State of Blogging" survey with actionable tips. If you struggle with blogging, there's tons of good advice there.

More useful, actionable advice on email marketing from Constant Contact about the four types of emails that your email strategy should always include. This one's going on my favourites list!

Uh oh… Google Authorship is removing author picture and circle count from the search results page. If you've relied on Google Authorship for traffic in the past, be ready to change your strategy… again.

How was your week? Did you manage to get stuff done before the long weekend (if you have one?) 

Your Friday Reading List: Your Facebook File, Weird News And More

This week was busy with dad stuff, but lots of other things happened on the digital marketing blogosphere. Let’s have a look at this week’s reading list.

First, Facebook will let you review your marketing file and edit it. You know when you click “I don’t want to see this ad”? You’ll now be able to see what Facebook does with this information. They’ll also let you choose what kinds of ads you want to see. Are you going to use this new function or do you just glaze over any and all ads?

There’s an interesting piece on the Hubspot blog about why CIOs and CMOs should align themselves together. The most shocking thing? 80% of CEOs are not impressed with the work done by marketers and do not trust them. Is this a risk of the job, or do CEOs need to reconsider their attitude?

Reuter’s Institute for the Study of Journalism released its annual Digital News Report yesterday. There’s a lot of data to sift through, but here’s something interesting: the “weird news” category is now just as popular or more popular than entertainment news. Weird, indeed!

Marketing Land highlights data from a new email benchmark study that shows that top email marketing campaigns get a 9.5% click through rate–but considering that the median is at 1.5%, it’s quite the feat. I think I’ll be happy with my 5% average!

“Internet (didn’t) Kill The Newspaper Star”, according to a new study published in the American Economic Review. The study debunks a few myths about online news, including the one that says that the price of attention online is lower than offline.

What did you read this week that was interesting or challenged your assumptions? Share your links with us!

Your Friday Reading List: PR, Sarcasm Detector And More

Good Friday everyone! I hope you had a great week and that a nice weekend is awaiting you. Here in Victoria, the weather has definitely been summery. 

To finish your week on a reflective note (remember that article from last week about taking time to stop and reflect?) or in learning mode, here are my 5 favourite articles I read this week.

What's on your reading list this weekend? Share your favourite articles with us. If you wrote something awesome, we'd love to feature you on our Friday reading list!

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Your Friday Reading List: Social Media Following, Brain Space, Human Marketing And More

Hello marketers, business owners and everyone reading us! It's been a great week here at Stikky Media, with lots of moving and shaking. We're at the edge of an amazing leap forward (I'll get back to you on that when I can officially announce it) and I think it's going to be Stikky's best year ever.

In the meantime, here's some content that caught my eye this week that I think you should read too.

Our social media marketer has her own experience-backed way to increase Twitter following. But does it hold up to research? Fast Company covers 6 research-backed ways to increase your reach on social media.

If you're a B2B business (like us), you may wonder how to use blogging effectively. Hubspot found 10 brands who do a great job at that.

Social media isn't just about content. There are lots of other components too. See what Social Media Today says we should also do on social media.

This article made the rounds in our office this week. Research shows that taking time to reflect on our work and our learning makes us better at doing it. It's not only good for marketers, but also for pretty much anyone. Thanks Contently!
 
Why so serious? Every marketing campaign could use some lightening up. Here's how to be more human in your marketing, from Convince and Convert.
 
That's it for this week! Don't forget, you can submit your own posts or anything you find interesting by emailing me. I'll be happy to feature anything that is of potential interest to our readers!

 

Your Friday Reading List: Content marketing measurement, vacation time and independent blogging

It's been a short 4-day week here in Canada, but we still have some interesting content for you to read over the weekend.

First, we have this ebook from Contently about content marketing measurement. The most interesting insight? 90% of content marketers are not sure if they are measuring their efforts effectively. A short but enlightening read.

For something a little lighter (but still informative), we have this Econsultancy post about the best social media marketing campaigns of all time. Not sure I agree with all of them, but there's certainly something to learn from these examples.

Spin Sucks reflects on the current state of independent blogging. With all these big brand blogs and online magazines, is there space to grow and compete? An interesting argument.

This article from Fast Company reminds us all that vacation time is essential for a productive work life.

Our last reading for today is from the Hootsuite team (we love Hootsuite!). They've written a great intro guide to three sometimes baffling social networks: Pinterest, Tumblr and Foursquare.

Hope you have a great weekend. If you find something interesting on the web or want us to feature one of your pieces, you can tweet us @stikkymedia or you can email me directly. 

Your Friday Reading List: Mobile searching, influencers and more

Welcome to volume #1 of the Friday Reading list. Every week, you'll find a list of curated content picked from the best blogs and webzines. We'll go over the range of topics we work in here at Stikky Media: social media, content, SEO and more. Of course, you can always email me and let me know what you'd like to read about!

Our first reading today is an article from the Marketing Pilgrim discussing research on local mobile search and shopping. The most interesting fact? 50% of local mobile searchers visit a store within 24 hours.

On Contently, you can read a debate about the effectiveness of influencer marketing. Is reaching out to influencers worth your time, or is it just all smoke and mirrors?

This Constant Contact post covers how to to use content to promote an event. If you have one coming up in the next few months, you might want to consider a content strategy to bring awareness of your event to more people.

Facebook is buying the Beats headphone company. But what does it take to build a product with an innovative design that people will want to buy? Fast Company interviews Robert Bunner.

Conversion paths are an essential part of today's marketing strategies. Does your company have one? HubSpot gives you an overview of what they are and how they work.

So that's our essential reading list for this week. Anything else you think is worhty of your time for the long Victoria Day weekend? Let the community know in the comments!