QR codes are deceptively simple. They can be created for free in a matter of seconds and they provide an instant connection between the physical and virtual worlds, but that doesn’t mean you can just slap a code on a wall and call it a campaign. No, like any good marketing campaign, QR codes require creativity, nurturing and planning.
Scavenger hunts are always awesome, but Starbucks just upped the awesomeness by including QR codes—and even better—Lady Gaga. Without using raw-meat bikinis or elaborate egg vessels, Starbucks found a clever way to connect their stores, their digital networks and their customers.
QR codes are sneaky. Those nifty black and white squares show up when you aren’t looking for them—in bathroom stalls, on street signs, on Kylie Minogue’s coffee cup.
They’re mainstream enough that we know what they are, but not so common that we know everything about them. Here are some tantalizing facts to up your QR IQ: