Good reviews are very useful for marketing today. While a positive review takes a good product and a good service, simply having a strong offering doesn’t guarantee any reviews. After you have a good service and products, make leaving a review as easy as possible, then you need to ask your customers to leave them. Once you’ve generated positive reviews, you can present them to potential customers and increase your conversions thanks to the concept of social proof. (more…)
Testimonials are a tried-and-true marketing technique that can help overcome objections and convince people to buy your product or service. They’re used everywhere: on TV, in advertorials, even on the web. (We have ours too!) They’re especially useful for more expensive products or services, where the investment is significant and potential customers need some reassurance that it will perform as expected. However, testimonials can be tricky; especially on the internet, they can be made up or paid, and it’s really difficult to verify their truthfulness. (more…)
If you want to do it right, social media management takes a lot of time. So much so that it’s now some peoples’ full-time job. But not everyone has the budget to hire a social media manager or coordinator; enter Social Media Automation Tools. Programs like Buffer, Social Oomph, Hootsuite and many, many more all promise to make your social media management easier, more seamless and less time-consuming. However, it’s vital to not automate everything. In this blog, we’ll break down 4 social media tasks you should never automate and why.
Social media is still social, and nobody likes to talk to a robot when it comes to developing relationships (or talking in general). Some things still need to be done in real time, by a real human. Here are some social media tasks that should be done by humans, not automation. (more…)
Everyone tells you your small or medium sized business MUST be on the social media channels. There are a growing numbers of channels, each of them becoming increasingly important in its own way.
So you’ve signed up for the four best-known social media channels:
You’ve written (or had someone else write) a blog post, and now it should be posted on all four channels. There! Done. Right? (more…)
Plan like you have never planned before
People have many ways to complain about your business online and all of them are public. When you hear the term brand reputation what do you think of? I think of press releases, press conferences, special appearances, and interviews. This is what’s referred to as traditional public relations. Now that the Internet is the majority of people’s first interaction with a company it is important to create an online brand reputation plan. And plan like you’ve never planned before. The main goal of online brand reputation is to ensure that only positive results about your business show up in the search engines.
Optimize your positive materials
SEO or search engine optimization for brand reputation management involves improving the keywords and tagging of your company’s published materials. This will put a focus on your positive materials by pushing them to the top of the search engine results.
Content Creation for Brand Reputation
Creating positive content such as blog posts, social media profiles and websites and pairing it with SEO should overcome any negative comments or posts. I should mention here that you want all of these tactics to be proactive and you always want to be sure to create only content that is true. The key is to be transparent and approachable.
Traditional Tactics with a Modern Twist
The third tactic is to promote the positive things your business is doing in the community by submitting online press releases. Just like submitting a press release to a traditional media outlet, you would want the press release to go to an authoritative source. This could be a credible online newspaper, television station, or a government supported website just to name a few. Of course, what is considered authoritative will depend on what your business does or the type of product it sells.
The ethics of it all
Ethical practices around online brand reputation are still being discussed and worked out. As I mentioned before, you want to make sure that any content you are putting on the World Wide Web about your company is honest. The public needs to be able to have the choice to view what they want. On top of that, your company needs to deal with these negative comments on an interactive level. This could be as simple as responding to the customer’s complaint and offering ways to resolve it. With careful planning and positive interaction with customers, your company should be able to maintain an excellent online presence.
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Lack of engagement. Robotic presence. Potentially awkward timing. We all know your business can suffer due to excessive auto-posting, but what about your personal life? Ever thought about the consequences of spamming your friends with intimate details that may harm your reputation—both online and off?
AstroTurf. Once famous for being the Brady Bunch’s lawn of choice, the term now refers to the endless stream of opinion spam that litters websites around the globe.
You know what I’m talking about—those so-called “consumer reviews” that are stuffed with exclamation points, superlatives and robotic phrases like “Great rooms and service! Highly recommended!”
My fake-o-metre is also set off by:
When it comes to social media, it’s easy to get lost in the number crunch. Facebook has over 500 million users, Twitter has over 175 million. You have 357 Facebook friends, 3246 Twitter followers and your blog has been read 467 times.
You have 23 mutual friends with someone on Facebook, yet you have no idea who that person is.
I’m a virtual pack rat. Every personal email I receive is transferred into a categorized folder and never looked at again. There are thousands and thousands of emails, and like most pack rats, I can’t explain why I keep them. The emails wouldn’t ruin my life if made public, but they do contain a wealth of embarrassing personal information.
If I wanted someone else to know every thought my friends and I have had for the past 12 years, I’d print off my emails and stuff them under my mattress. But they’re password protected, so when I die, my inbox will die with me.
Or will it?
Today is Thanksgiving in the United States of America and for many people that just means a day to stay home and watch some awesome NFL football match ups. One NFL star has embraced the Social Media revolution and is using all avenues possible to market himself. The outspoken Chad Ochocinco (formerly Chad Johnson) of the Cincinnati Bengals is on a Social Media Marketing mission as of late. Fanfare for Chad has always been huge, his extravagant and innovative touchdown dances and his always controversial comments to the media have kept him in the NFL spotlight for years. Some hate him, some love him, but everyone can admit that he is entertainment. Ochocinco has been stuck on a mediocre team in Cincinnati for the past few years but they have really picked it up this season and are playing the their lowly rivalries the Cleveland Browns Sunday afternoon in a bid to go 8-3-0 as they sit on top of the AFC North.