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Instagram Influencer Marketing – How to Make the Most of It for Your Brand

Influencer marketing on Instagram

When it comes to influencer marketing, Instagram ranks first among the social media platforms most commonly used by the influencers. Influencers employ Instagram to promote their personal opinions and specific brands’ products when hired to do so.

Influencers and influencer marketing are certainly not a novelty at this point. In fact, this infographic shows that about 40% of these influencers are already in long-term partnerships with specific brands.

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[Infographic] Using Color Psychology to Boost Website Conversions

Colorful flowers.

As humans, we’re very visual creatures. It’s an evolutionary imperative. In nature, colors play a big role in survival. Bugs, for example, may be colored red to signal to predators that they are poisonous. Flowers are brightly colored to better attract bees.

Applying color psychology is a powerful way to boost website conversions. Check out this detailed color psychology infographic to learn what emotions specific colors convey and what will covert best for your brand and industry.

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Confused By CASL? Know Your Next Steps

Note: This article was written in 2014 to respond to Canada’s anti-spam legislation (CASL) that came into effect July 1, 2014 and the difficulty small businesses were having complying.

According to a recent CFIB survey, 62% of small businesses have yet to take any steps to comply to CASL. Although this is concerning (we've done a bit of CASL advocacy with our clients, of course), we would like to make it easy for you to figure out whether or not you comply and, if you don't, know what steps to follow to implement CASL in your business.

With the help of this workflow, you can see what elements of CASL you need to implement for your business.

CASL checklist workflow

Disclaimer: this workflow do not constitute legal advice on CASL compliance. Your lawyer is always your best resource when it comes to compliance to legislation.

Impact Of Infographics

Infographics have a profound impact on both traffic and social actions on websites and blogs around the Internet. No wonder this phenomenon has been continuously growing since back in late 2009 when it started to become popular!

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Infographic: Social Travel vs. Traditional Travel

Back in the olden days (circa 2008), travel used to require a Lonely Planet, a detailed itinerary and a packed tour bus. You might have jumped online once a week to let your family know you’re still alive, but other than that, you had to rely on your trusty guidebook to get you from point A to point B. It was great at the time, but thankfully the travel world has moved on to something bigger and better. Now, all you need to see the world is a sense of adventure and an internet connection.

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The Schools That Rule the Web

Recent studies prove it: increased engage,ent between educators and students cia email and social media has a positive effect on learning. Check out this infographic to see the schools that rule the web.

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