Why backlinks are more relevant than ever in 2019

why backlinks are more relevant than ever in 2019

It has been confirmed by Google that quality content and links are two of the three most important factors for ranking SEO. While quality content is vital to success in organic search, it’s only half the battle. In this blog we’ll walk you through the other half of your strategy – off page SEO, the foundation of which are quality backlinks. We’ll explain back links, how to get them, what a healthy link profile looks like and walk through some of many reasons backlinks are more relevant than ever in 2019.

Quality content and backlinks are a match made in SEO heaven

So, you have finally decided to create great searchable content that answer the user’s questions. A couple more posts here and there and a dash of on-page search engine optimization for good measure. You took our advice and have created a blog that directly ties in with your eCommerce store. It’s beginning to pay dividends as you start to rank for profitable search terms and see quality traffic increase. Have I done enough, you ask? Well, you’re on the right track but content alone doesn’t mean your site is going to consistently rank well. In fact, if you look across your industry by simply googling your products or services, you’ll find a lot of sites like yours ranked above you that also have those same qualities. What are they doing differently? They’ve got quality back links and more domain authority. Keep reading for tips on how to increase in both areas.

What are backlinks? Why are backlinks more relevant than ever in 2019?

Backlinks, also known as inbound or external links, are HTML hyperlinks that point to a specific web address or URI. These interconnect different sites and are basically considered as the currency of the internet. They act as reputation similar to the number of followers you have on Instagram and Facebook and subscribers on YouTube. And because we all thrive through our reputation, backlinks are more relevant than ever in 2019!

Backlinks tell Google how important your ecommerce site is and that it should rank it higher than other similar sites. It really is a measure of popularity and authority. Like if you go on a trip to a different city, and having asked multiple completely unrelated strangers where the best breakfast place in town is. They all answer Mama Bear’s down at the Boulevard. Then it is pretty likely you would choose that over the Uncle Bob’s place you passed by a block ago. That is what links do for SEO and that has been true ever since Google’s search engine became available.

Backlinking is one of the legitimate ways of increasing your Site’s domain authority (DA). By getting backlinks from sites with already high DA, you are essentially telling Google “this site is legit and you should rank it better.” Think of it as getting a restaurant recommendation from a professional chef as opposed to a stoner you met on the subway. Who are you more likely to believe?

Consequently, for the same reasons as above, backlinks will also increase the page authority (PA) of the exact page being linked to. Every time a backlink is made to a specific page on your site, that page will increase in authority and as more and more pages gain authority, your domain will also increase in authority. DA is basically an aggregate of all your PAs. If you just created a new page on your site or domain, that page will have a PA of 1 even though your domain could have a DA of 80. That page simply hasn’t been ranked yet because there are no external links linking back to it. You can help increase the rank on that page by linking to it from pages with higher authority from your own domain.

We call linking within your own domain internal linking and it works in the same way as backlinks. They can be used to make a logical map on how your website should be navigated and will help the web crawlers, as well as the visitors, follow the trail you have set within your own domain. If you already have a page that is ranked high due to backlinks, what you can do is add internal links towards pages that need it. You do this naturally, of course, and should not force it. Avoid the perception that Google thinks you are gaming the system and make sure any internal links fit within the natural ebb and flow of a page’s content.

How to create a healthy link profile

Google and other search engines are actually very smart. You cannot just spam your link anywhere and everywhere. This will not increase your score, in fact you get penalized for it. Once upon a time, this was the case. You might have seen comments on YouTube or older blogs that are just links to other sites. These are remnants of that bygone era where link quantity mattered over link quality.

Google will penalize your domain if the links to it are bad. That is why it is very important to create a healthy link profile. Your profile is the overall assessment of the total inbound links pointing to your site. It isn’t just the quantity of links that are considered, in fact it all depends on the quality and relevance. Are they spammy, meaning a lot of links coming from a single source? Or are they diverse, meaning many links coming from different sites relevant to your niche? Did you pay for them or earn them? The answer to these questions and more will help contribute to the overall health of your backlink profile.

If the search engine sees that you are spammy with your backlinks or there are a lot of them coming from sites with low domain authority, then your own DA could take a hit, otherwise those backlinks will not really count. That is why it is very healthy to keep track of your backlinks and try to remove those spammy backlinks using Google’s Disavow Link Tools. Disavow those links that are hurting your site!

Qualities of a healthy link profile

  • Links are earned – the links we want are organically acquired links. We get them because other people genuinely like your content and are therefore linking to it to either prove a point or simply to point their readers and followers to additional quality content related to the topic. So if you can provide great content, people will naturally link to it.
  • Links from sites with similar topics – links coming from similar websites or the same niche are seen as healthier. It means engagement in the community and it ties in nicely with the one above, that they are earned. It will be seen as weird if your ecommerce store that sells and blogs about apparel gets multiple mentions from a gardening blog.
  • Links that send qualified traffic – as we have established, Google’s algorithm is quite smart. It has one sole purpose, and that is to give users what they are looking for. Naturally, it will be watching out for black hat methods that are trying to play the system. One of these black hat methods involve bots and zombie computers that behave very “nonuser-like.” Those links will be rendered useless or might even penalize your own DA.

We have only just scratched the surface of link building for the purpose of increasing DA and PA, and the ultimate goal of increasing traffic and revenue. There is so much to discuss and so many legitimate ways of getting high quality backlinks. There are also a lot of tools out there, free or otherwise, that could help with checking the overall link profile health of your site. Request our free Ultimate SEO Guide to learn more about some of these great tools. Of course, you could get this and more as part of our SEO services. Contact us and our experts are happy to help you out.

4 Reasons your eCommerce Store Must Have a Blog

4 reaons why your ecommerce site must have a blog - Stikky MediaThe e-commerce space is getting more competitive every year and even obscure niches are now seeing some degree of saturation as entrepreneurs try to enter untapped markets. Therefore, it has become more important to differentiate yourself from the thousands of shopify stores and other competitors. One of the best ways to differentiate is by maintaining a blog with consistently high quality content. In this blog we’ll cover 4 reasons your e-commerce store should have a blog.

Blogging can be very beneficial to an eCommerce site, especially one that caters to a particular niche. The blog can cover a lot of ground within that niche and the blog topics would tie in nicely with what you are selling. You get the added benefit of SEO through more content to rank, as blogging is a very powerful way to generate site traffic, then get more revenue as a result.

Facebook ads and Google Ads PPC campaigns might help with traffic, but they can be expensive to maintain. They also take a major percentage of your budget. When people are on Facebook, they are not always there to go shopping. So if they are hit with ads for a product that they are not really looking for, it can be annoying for them and it might even give a bad impression of your brand. Blogging, however, is an easy and free way to generate engagement and put your brand out there. And if you serve ads for a blog topic with genuinely good content, that would be more welcome compared to trying to shove a product down the user’s throats.

4 reasons your e-commerce store should have a blog

SEO perks

It has been proven that the way a lot of people use google is by asking questions. That is the reason why you have sites dedicated to answering questions like Quora and Answers.com. Often people would search how to do something before buying anything related to the topic. If your blog can provide those answers well and then point the users in the correct direction to buy the products they need, then you would have given value to your customers. Blogs are also very easy to link and share as opposed to landing pages or product pages. Blogs can generate organic and natural links especially if the content is of high quality. By generating more traffic, you are increasing the odds of having your leads convert into paying customers.

Customer evangelism

As proud as we are of our SEO and PPC digital marketing services, word of mouth is still considered as a very strong marketing strategy. By giving your customers exactly what they want and need from a trusted source, you are on your way to getting life-long customers who believe in your store and your products. These customers are likely recommend your store to people they know and maybe even share their good experience on social media. This is especially true if you provide a solution to a problem that they know others are having as well.

Messaging Freshness

You can only promote your products so much in advertisements before they become stale and people really just ignore them because due to overexposure. By promoting your blog instead, you will be bringing fresh flavor to your customers especially if the post is of a very relevant and timely subject. This can work differently depending on the niche of your store, but the basic premise still holds.

Blogs represent a compelling opportunity to tell your brand’s storyBlogging - tell your story | Stikky Media Blog

There is only so much you can say in your about page. A blog is more natural when it comes to storytelling. You want your customers to empathize with your brand, to feel a connection with it because it helps to define them. It can serve as a medium to share your successes, your failures and eventual triumphs, and it will make the customer feel as if they are part of the ride.

Blogs go beyond your products – explore the how, why, where, when your customers use your products

As an example, say you are in the urban garden niche. You and a competitor both have similar products, and your e-commerce sites are both well optimized with good product descriptions, call to actions, and nice pictures to round it off. But both sites have no blogs yet. You can set your store apart by imparting practical knowledge to your customers by offering a how-to blog utilizing the products you are selling. You can address the reasons why customers would need to purchase your products and how they can get the most of it.

Perhaps offer a comparison between models and how each differ based on its area of specialization with specific examples. Get feedback from customers via the comments on your post and develop a mailing list keeping customers and prospects informed of your latest updates and product releases. By having a blog, your e-commerce customers will be engaged even more than your competition because you’re adding value to their experience doing business with your firm. In addition to the additional traffic you’ll receive due to ranking blogs organically through well-executed SEO, your customers will get more out of their purchase. This increases the likelihood they’ll stay loyal and make repeat purchases, leading to additional revenue, testimonials and a stronger brand in your niche.

Blogs can elevate your firm from simply an option to the de facto choice in your niche

Your blog is your way of proving to your customers that you are an expert in your industry, that you know what you are doing and what’s best, and that you stand behind the quality of your products and services. This is the same reason why Stikky Media is maintaining this high-quality blog – because we want you to know who we are, what we’ve done in the past and what we can do in the future. This is how we continue to provide our clients with the greatest possible value.

If you want to develop a rock solid content strategy, get an audit of your existing strategy or want to explore our other services like search engine optimization or pay-per-click advertising, please don’t hesitate to contact us. Even if you’re not ready now, we’d encourage you to keep in touch on social media. Our expert team is at your service, ready to provide great content and value.