In April 2019, Stikky Media helped Alzheimer’s Society of BC maximize the use of their Google Grants budget by increasing CTR by an astonishing 40%. This case study explains the challenge, the solution and how we helped our client move the needle through some of our best search engine marketing work this year.
What is a Bounce Rate? Why Should You Care? In this blog we will walk through bounce rates with a focus on optimizing for conversions. You’ll learn the questions that will help you better understand why people leave your site quickly as well as the powerful business benefits of reducing your bounce rate.
Google Analytics defines bounce rate as the percentage of single-page visits where the person left the site without doing any other interaction. It is a measure of the percentage of people who land on your website and fail to do anything else such as click on a menu item, or follow any internal links leading to other pages on your site. What we can get from this is that the visitor was not interested because they either did not find what they were looking for, there were technical issues like error messages and slow loading of the page, or that the site is not user-friendly or professional-looking. All of these things can be a contributor to bounce rate being high. A high bounce rate for an eCommerce site means that you get fewer conversions.
I’ll be honest right from the start: landing pages, these essential elements of inbound marketing, are difficult to get right, at least in the beginning. You’re used to filling them up yourself when you see a great offer on the internet, but when it comes to doing it for your business, it’s really not that simple. However, the new rules of digital marketing say that landing pages are one of the foundations of effective inbound marketing, so if you do inbound, landing pages are a must.
Landing pages need a special recipe to convert clicks into leads… but what are the secret ingredients? (more…)