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[Infographic] Using Color Psychology to Boost Website Conversions

Colorful flowers.

As humans, we’re very visual creatures. It’s an evolutionary imperative. In nature, colors play a big role in survival. Bugs, for example, may be colored red to signal to predators that they are poisonous. Flowers are brightly colored to better attract bees.

Applying color psychology is a powerful way to boost website conversions. Check out this detailed color psychology infographic to learn what emotions specific colors convey and what will covert best for your brand and industry.

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How reducing bounce rate yields more eCommerce revenue

How reducing bounce rate yields more eCommerce revenue

What is a Bounce Rate? Why Should You Care? In this blog we will walk through bounce rates with a focus on optimizing for conversions. You’ll learn the questions that will help you better understand why people leave your site quickly as well as the powerful business benefits of reducing your bounce rate.

Google Analytics defines bounce rate as the percentage of single-page visits where the person left the site without doing any other interaction. It is a measure of the percentage of people who land on your website and fail to do anything else such as click on a menu item, or follow any internal links leading to other pages on your site. What we can get from this is that the visitor was not interested because they either did not find what they were looking for, there were technical issues like error messages and slow loading of the page, or that the site is not user-friendly or professional-looking. All of these things can be a contributor to bounce rate being high. A high bounce rate for an eCommerce site means that you get fewer conversions.

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5 Secrets For Insanely Effective Landing Pages

Effective landing pages

I’ll be honest right from the start: landing pages, these essential elements of inbound marketing, are difficult to get right, at least in the beginning. You’re used to filling them up yourself when you see a great offer on the internet, but when it comes to doing it for your business, it’s really not that simple. However, the new rules of digital marketing say that landing pages are one of the foundations of effective inbound marketing, so if you do inbound, landing pages are a must.

Landing pages need a special recipe to convert clicks into leads… but what are the secret ingredients? (more…)

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