Why is Creating a Brand Identity with Your Logo Design Important?
No matter the scale of your business or the target audience you work with, branding plays a pivotal role in your ongoing success. According to research, consistent brand identity across all mediums can raise your overall revenue up to 23%.
While this may seem like an insignificant number at first glance, it practically represents a quarter of your potential customer base. It’s also worth pointing out that 70% of company managers agree that building an audience takes precedent over direct, short-term sales gain.
With that in mind, the first and most obvious step in creating a brand identity is through your company’s logo design. But how do you design a logo that will be timeless and provide just enough information for people to visit your ecommerce site or retail store on instinct? Let’s find out through several important, tried and tested logo design tips. (more…)