How to Keep Evergreen Blog Content Fresh & Relevant

How to Keep Your Content Fresh

It’s that time of year again – spring is just around the corner and it’s time to open the windows and start spring cleaning. Just as “less is more” applies to spring cleaning old household item you no longer want or need, it’s also applicable to blog content on your website. In this blog we’ll walk through the benefits of “going evergreen” and how to identify content worth updating to keep your blog fresh and relevant.

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4 Reasons your eCommerce Store Must Have a Blog

4 reaons why your ecommerce site must have a blog - Stikky MediaThe e-commerce space is getting more competitive every year and even obscure niches are now seeing some degree of saturation as entrepreneurs try to enter untapped markets. Therefore, it has become more important to differentiate yourself from the thousands of shopify stores and other competitors. One of the best ways to differentiate is by maintaining a blog with consistently high quality content. In this blog we’ll cover 4 reasons your e-commerce store should have a blog.

Blogging can be very beneficial to an eCommerce site, especially one that caters to a particular niche. The blog can cover a lot of ground within that niche and the blog topics would tie in nicely with what you are selling. You get the added benefit of SEO through more content to rank, as blogging is a very powerful way to generate site traffic, then get more revenue as a result.

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Top 5 Factors Influencing B2B Sales Lead Generation Online

Generating sales leads online for B2B products and services can seem counter intuitive at first. After all, those business deals tend to rely on personal relationships developed over years of networking and sales prospecting. In fact, I know a few B2B salespeople who tend to avoid doing any of their networking online. They claim, “not enough time,” “not efficient,” “not how I work.” That is, until I explain the top 5 factors influencing B2B sales lead generation.

Once sales leaders understand the connection between these critical B2B marketing factors and revenue, ears perk up. Funny how that works. (more…)

5 Skills Marketing Students Must Master To Succeed

Title image.5 skills marketing students must master to succeed

After a summer full of sun, fun and maybe summer work for some students, it’s now time to head back to the classroom and hit the books. There’s little I personally like more than the back-to-school time of year, despite the fact that I’m no longer a student. I love the warm sweaters, new books, changing leaves and especially: learning new things.

I would like to share some of my knowledge and wisdom for business and marketing students beginning their degree or returning for another year. 

You will learn lots of information and skills in university, but, if you don’t master these 5 basic skills, you will likely have a hard time succeeding in today’s fast-paced marketing world.

1. Writing

Writing is the most essential and most useful skill you will ever develop as a marketing professional. Get your writing skills in order.

typewriterThe ability to communicate using the written word has many, many purposes. Purposes that go far beyond your boss being able to understand your emails. Good writing, as it turns out, is a plain, good, life skill.

According to research, those who write well have a better chance of getting promoted in their chosen profession. Why? Because writing well means having the ability to communicate well.

Communicating well is essential to becoming successful at marketing.

In marketing, writing well will be beneficial to you as you will probably be asked to write blog posts, prepare presentations, and build proposals or reports. Without a well-developed foundation in writing, completing those common tasks required in the field of marketing could be difficult.

2. Basic Web Design

Designing a websiteBeing able to manage a website is another essential skill for future marketers. Although people in the marketing team are seldom asked to build websites from scratch, it’s useful if you know the following basic web design skills:

  • Format and update content.
  • Correct small errors. 
  • Manage plugins in your CMS (Content Management System).

A little ability with HTML and CSS can give you that little extra boost you need to get hired, too, so take that web design course if it fits in your schedule.

3. Social Media Management

Birds on a wireBecause it’s still considered recent, social media is not yet taught in most business schools though some programs are emerging. Whether you’re looking for a social media degree, certificate, or even an online refresher from a site like Udemy, there are plenty of opportunities to level up your skills. The ability to manage a social media stream and use it as a communications/PR/marketing/customer service tool is increasingly important. 

And if nothing else, your personal Twitter account counts as “social media management”. Showing you can maintain a consistent personal brand voice and produce content that engages followers is what matters for employers.

4. Analytics

Analytics chartsTomorrow’s marketer is as much at ease with data manipulation as he or she is with creating visuals for a campaign. Marketing initiatives are now so tied to analytics data that it’s hard to do one without the other.

I know, I know, not everyone’s a numbers person (I’m the first one to admit that), but being able to manage both the creative and the qualitative sides of a marketing campaign is going to be essential as everything moves towards the digital space–even TV ads.

5. Networking

Group of people.It can be a little depressing to be a student today looking at job numbers: fewer and fewer students end up with full-time, permanent jobs when they graduate.

But those who do usually have something special: they spent some time learning how to network effectively and used these skills to make their way into a job. Networking is one of the most fundamental soft skills you need to learn for success in the business world, and the earlier you do so the better.

Networking can be done in person, of course, but there’s also plenty of ways to do it online too.

Ready for the new school year?

With a focus on the 5 essential soft skills (as well as your grades, of course), you have a better chance of succeeding in the marketing world!

6 Must-Haves Of Successful Blogs

While blogs are the cornerstone of content marketing, when you compare the number of successful blogs against the total number of blogs that exist on the internet, you’ll notice the ratio is very, very small. Only a fraction of blogs build an audience of more than a few hundred, and only a few rare ones get subscriptions of 100K+. Ever wondered what these top blogs have in common? In this blog, we’ll share 6 must-haves of successful blogs. (more…)

Intriguing Results From 3 Content Idea Generators

I don’t know a blog writer who doesn’t go through writer’s block sometimes. Yet to keep your website fresh and current, you need to keep updating your blog with interesting content that keeps your visitors coming back for more. So what do we do when we’re really, really out of ideas and still need to write blog posts?

Fortunately, there are content generators we can use to get our brains storming. In the three examples I used, you input a noun or two and the generator spits out sentences (blog post titles, mosty) incorporating those nouns. (more…)

3 Great Reasons to Spring Clean Your Content

Spring cleaning: clearing up the cobwebs and dust, washing and opening the windows, bringing fresh air to the house. And you can also do that with your website. Okay, so it’s officially spring only for a few more days, but it’s never too late to spring clean your website content.

One part of the content management cycle that doesn’t really get its due when we talk about content strategy: archiving and removal. Because you posted it back in the day doesn’t mean it should be there forever. Actually, cleaning up old, stale, irrelevant or inaccurate content is something you should do regularly. Why? I thought you’d never ask! (more…)

Father’s Week: Our Favourite Dad Blogs

It's Father's Week at Stikky Media!

Since Father's Day is coming up this weekend, this week the Stikky Media blog is going to celebrate dads on the internet. For our first post of the week, we're going to (you guessed it) share with you some of our favourite daddy bloggers.

Why do dads blog?

Well, why does anybody? But it's interesting to see dad bloggers taking their space in the parenting blogosphere, which is generally skewed towards moms. Parenting is often the work of two, so the other half of the equation should also have a voice.

Dads blog because they also have parenting insights and experiences to share. They may be different from moms', but they are no less important or relevant.

Without further ado, here are our favourite dads on the web.

Our favourite daddy bloggers

Canadian Dad

Chris Read, the Canadian Dad, blogs about the touching moments of his dad life. There's so much to learn from him about how to grow and improve as a parent. He does so with quite a bit of humour (join his grown men scooter gang!) and an obvious glee for everything that brings him back to his own childhood. My favourite thing? His Kids Reviewing Stuff posts. They're just too adorable 🙂

The Daddy Blogger

I met Rick Shetty, the Daddy Blogger, at Social Media Camp last May. This Vancouver-based dad has a widely varied blog with everything from the usual parenting posts to reviews, giveaways and events. Not everything is about parenting, so it's also a nice blog for people interesting in living on the Lower Mainland too.

Life of Dad

Life of Dad isn't a dad blog per se, but rather an online magazine for dad bloggers. There's a community built around it and a variety of content for dads and dad bloggers. I like the variety of voices on this website and how some of the stuff (like recipes) is really useful for everyone, not just dads.

Dadding Full Time

Brian Sorrell writes Dadding Full Time, a blog about emigrating to New Zealand from the US, being a full-time at-home parent, and travel. The tone of the blog is often nostalgic, but always touching. There's some funny stuff too. He's a great storyteller.

Bacon and Juice Boxes

Jerry Turning is a police officer with an autistic son who writes about his experiences on Bacon and Juice Boxes. He doesn't blog very often, but when he does, it's always interesting. I'm glad people are more open about raising autistic children.

Are We Still Cool?

That's the question many parents ask themselves after they've had children. Eric and Laura Corpus co-author this parenting and lifestyle blog from New York City. Their kids are definitely cool, and so are they.

Tales From the Poop Deck

What happens when a Star Trek fan starts a dad blog? Tales From the Poop Deck, authored by Creed Anthony. Read his Captain's Log and laugh along this geeky dad's adventures in parenting.

Did we miss anyone?

There's only so many people we can feature, but if you think we missed anyone important, feel free to share your favourite daddy bloggers in the comments!

Your 7-Step Guide to Excellent Content

Content this, content that, content here, content there: content is everywhere. I’ve made my argument elsewhere that it’s an important part of your digital strategy, no matter your business size or type. And in order to reach your marketing and sales objectives, your content must be excellent. But I realized something lately: that lots of people don’t really understand what excellent content means, or how to reach that level of quality. The web is clogged with sub-par, badly written, uninteresting, plagiarized and useless content. (more…)

Let Your Blog Bloom By Answering These 5 Questions

Having a blog is now pretty much standard fare for business content marketing. Most companies and organizations have blogs. But only some of them update it. And then only a portion of those actually does it well.

As a professional blogger, I’ve seen it all: the ultra-serious finance blog, the light-hearted lifestyle blog, humour blogs, review blogs, health blogs, news blogs… pretty much anything you can imagine. If you can imagine it, there’s a blog out there about it. But because there are so many of them, a majority of the blogs that exist don’t have much of a readership. There’s only so much human attention to spare between millions of different blogs! (more…)

8 Reasons Why Your Business Needs a Blog

Not completely convinced that your business should have a blog? Remember this: Content is king. And with the abundance of both free and inexpensive blogging platforms floating around the web (WordPress being one of the most popular), there’s no reason why your business can’t set up a blog and start connecting with customers in a matter of minutes.

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8 Silly Grammar Mistakes That Are Killing Your Blog

The worst piece of writing advice I ever received? Write like you talk.

If you’ve ever eavesdropped on a conversation, you know that our verbal culture is an editor’s worst nightmare. Saturated with rotten grammar, half-baked ideas and a disturbing amount of likes, ums and y’knows, human speech isn’t exactly made for readability.

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