It’s that time of year again – spring is just around the corner and it’s time to open the windows and start spring cleaning. Just as “less is more” applies to spring cleaning old household item you no longer want or need, it’s also applicable to blog content on your website. In this blog we’ll walk through the benefits of “going evergreen” and how to identify content worth updating to keep your blog fresh and relevant.
The e-commerce space is getting more competitive every year and even obscure niches are now seeing some degree of saturation as entrepreneurs try to enter untapped markets. Therefore, it has become more important to differentiate yourself from the thousands of shopify stores and other competitors. One of the best ways to differentiate is by maintaining a blog with consistently high quality content. In this blog we’ll cover 4 reasons your e-commerce store should have a blog.
Blogging can be very beneficial to an eCommerce site, especially one that caters to a particular niche. The blog can cover a lot of ground within that niche and the blog topics would tie in nicely with what you are selling. You get the added benefit of SEO through more content to rank, as blogging is a very powerful way to generate site traffic, then get more revenue as a result.
Generating sales leads online for B2B products and services can seem counter intuitive at first. After all, those business deals tend to rely on personal relationships developed over years of networking and sales prospecting. In fact, I know a few B2B salespeople who tend to avoid doing any of their networking online. They claim, “not enough time,” “not efficient,” “not how I work.” That is, until I explain the top 5 factors influencing B2B sales lead generation.
Once sales leaders understand the connection between these critical B2B marketing factors and revenue, ears perk up. Funny how that works. (more…)
While blogs are the cornerstone of content marketing, when you compare the number of successful blogs against the total number of blogs that exist on the internet, you’ll notice the ratio is very, very small. Only a fraction of blogs build an audience of more than a few hundred, and only a few rare ones get subscriptions of 100K+. Ever wondered what these top blogs have in common? In this blog, we’ll share 6 must-haves of successful blogs. (more…)
I don’t know a blog writer who doesn’t go through writer’s block sometimes. Yet to keep your website fresh and current, you need to keep updating your blog with interesting content that keeps your visitors coming back for more. So what do we do when we’re really, really out of ideas and still need to write blog posts?
Fortunately, there are content generators we can use to get our brains storming. In the three examples I used, you input a noun or two and the generator spits out sentences (blog post titles, mosty) incorporating those nouns. (more…)
Spring cleaning: clearing up the cobwebs and dust, washing and opening the windows, bringing fresh air to the house. And you can also do that with your website. Okay, so it’s officially spring only for a few more days, but it’s never too late to spring clean your website content.
One part of the content management cycle that doesn’t really get its due when we talk about content strategy: archiving and removal. Because you posted it back in the day doesn’t mean it should be there forever. Actually, cleaning up old, stale, irrelevant or inaccurate content is something you should do regularly. Why? I thought you’d never ask! (more…)
It's Father's Week at Stikky Media!
Since Father's Day is coming up this weekend, this week the Stikky Media blog is going to celebrate dads on the internet. For our first post of the week, we're going to (you guessed it) share with you some of our favourite daddy bloggers.
Why do dads blog?
Well, why does anybody? But it's interesting to see dad bloggers taking their space in the parenting blogosphere, which is generally skewed towards moms. Parenting is often the work of two, so the other half of the equation should also have a voice.
Dads blog because they also have parenting insights and experiences to share. They may be different from moms', but they are no less important or relevant.
Without further ado, here are our favourite dads on the web.
Chris Read, the Canadian Dad, blogs about the touching moments of his dad life. There's so much to learn from him about how to grow and improve as a parent. He does so with quite a bit of humour (join his grown men scooter gang!) and an obvious glee for everything that brings him back to his own childhood. My favourite thing? His Kids Reviewing Stuff posts. They're just too adorable 🙂
The Daddy Blogger
I met Rick Shetty, the Daddy Blogger, at Social Media Camp last May. This Vancouver-based dad has a widely varied blog with everything from the usual parenting posts to reviews, giveaways and events. Not everything is about parenting, so it's also a nice blog for people interesting in living on the Lower Mainland too.
Life of Dad
Life of Dad isn't a dad blog per se, but rather an online magazine for dad bloggers. There's a community built around it and a variety of content for dads and dad bloggers. I like the variety of voices on this website and how some of the stuff (like recipes) is really useful for everyone, not just dads.
Dadding Full Time
Brian Sorrell writes Dadding Full Time, a blog about emigrating to New Zealand from the US, being a full-time at-home parent, and travel. The tone of the blog is often nostalgic, but always touching. There's some funny stuff too. He's a great storyteller.
Bacon and Juice Boxes
Jerry Turning is a police officer with an autistic son who writes about his experiences on Bacon and Juice Boxes. He doesn't blog very often, but when he does, it's always interesting. I'm glad people are more open about raising autistic children.
Are We Still Cool?
That's the question many parents ask themselves after they've had children. Eric and Laura Corpus co-author this parenting and lifestyle blog from New York City. Their kids are definitely cool, and so are they.
Tales From the Poop Deck
What happens when a Star Trek fan starts a dad blog? Tales From the Poop Deck, authored by Creed Anthony. Read his Captain's Log and laugh along this geeky dad's adventures in parenting.
Did we miss anyone?
There's only so many people we can feature, but if you think we missed anyone important, feel free to share your favourite daddy bloggers in the comments!
Content this, content that, content here, content there: content is everywhere. I’ve made my argument elsewhere that it’s an important part of your digital strategy, no matter your business size or type. And in order to reach your marketing and sales objectives, your content must be excellent. But I realized something lately: that lots of people don’t really understand what excellent content means, or how to reach that level of quality. The web is clogged with sub-par, badly written, uninteresting, plagiarized and useless content. (more…)
Having a blog is now pretty much standard fare for business content marketing. Most companies and organizations have blogs. But only some of them update it. And then only a portion of those actually does it well.
As a professional blogger, I’ve seen it all: the ultra-serious finance blog, the light-hearted lifestyle blog, humour blogs, review blogs, health blogs, news blogs… pretty much anything you can imagine. If you can imagine it, there’s a blog out there about it. But because there are so many of them, a majority of the blogs that exist don’t have much of a readership. There’s only so much human attention to spare between millions of different blogs! (more…)
Blogging is great for business, but it’s a tricky world to navigate. Between concept and promotion and the writing itself, it’s easy to fall into these deadly traps.
Your blog is engaging. It’s authoritative. Sometimes it’s even funny. But is it all it can be? Here are a few easy ways to spruce up your blog and keep readers coming back for more.
Not completely convinced that your business should have a blog? Remember this: Content is king. And with the abundance of both free and inexpensive blogging platforms floating around the web (WordPress being one of the most popular), there’s no reason why your business can’t set up a blog and start connecting with customers in a matter of minutes.
The worst piece of writing advice I ever received? Write like you talk.
If you’ve ever eavesdropped on a conversation, you know that our verbal culture is an editor’s worst nightmare. Saturated with rotten grammar, half-baked ideas and a disturbing amount of likes, ums and y’knows, human speech isn’t exactly made for readability.
At WordCamp Victoria a couple of weeks ago, I attended a session led by Beth Cougler Blom on the topic of Genuine Blogging. She touched on some pretty serious issues regarding the personal nature of blogging, including the fears, the challenges and the consequences that bloggers have to face every day.
Social Media nerdry, gambling, and four days in a city that seemingly has no connection to the real world. It doesn’t get much better than that. BlogWorld New Media Expo 2010 in Las Vegas, Nevada was all that and more.