I've talked a little about hashtags before in relation to Instagram. But you also probably know that hashtags are also used widely on Twitter and, even though less often, on Facebook and even Google Plus. Even though hashtags come and go with the news and trends of the day, there are some that have been around for a while and are still widely in use today. Hashtags are an essential part of social media marketing, not only because they show that you understand the medium, but also because they...
As a digital marketing professional, I'm lucky to live in one of the most social (media) cities in Canada. Many of our social media influencers were among the first to take up Twitter as a community-building tool, and we have some of the foremost social media professionals this side of the Rockies doing their work in our beautiful city. It might be because social media work is rather flexible and can be done from anywhere; where else but in Victoria would you want to live if you had the chance...
Everyone tells you your small or medium sized business MUST be on the social media channels. There are a growing numbers of channels, each of them becoming increasingly important in its own way.
So you've signed up for the four best-known social media channels:
You've written (or had someone else write) a blog post, and now it should be posted on all four channels. There! Done. Right?
Not so fast...
For small and medium businesses that don't...
Lent is a 40-day period during which practicing Catholics give up something--usally a bad habit like smoking or drinking--to commemorate Jesus' 40 days of fasting in the desert.
But it's not just good for individuals. As business owners doing internet marketing, we can also develop bad social media habits. Want to give up something for Lent? Start by these less than desirable things we do on Facebook and Twitter...
Lack of engagement. Robotic presence. Potentially awkward timing. We all know your business can suffer due to excessive auto-posting, but what about your personal life? Ever thought about the consequences of spamming your friends with intimate details that may harm your reputation—both online and off?
The world will know you’ve become a lazy sloth
It’s great that you’ve started jogging. It really is. And it’s awesome that you’re broadcasting your ever-improving run times (and weight loss...
1000 Facebook fans for only $14!
10000 Twitter followers for only $150!
Sounds like a heck of a deal, but when has it ever been a good idea to buy friends?
It’s not like in the movies, where nerdy boy pays popular girl $1000 to date him for a month and they end up riding into the sunset together on a lawn mower. Fake online friends won’t love you. They won’t converse with you. They won’t spread word of your business and they won’t fulfill your dreams of Facebook success. Because they’re not...
Social media isn’t a 9 to 5 job. Customers are online and active at all hours of the day, so if you’re only posting during work hours, you may not be reaching your most engaged and receptive audience.
In general, the best time to post is on a Monday between 1 p.m. and 3 p.m. EST. But throughout the week, the optimal time varies from business to business. Here are a few handy (and inexpensive) tools to help you determine your best time to tweet:
When to Tweet
One of the easiest,...
As great as Twitter is, it’s not something you want to mess up. A misplaced tweet here, a rogue hashtag there, and your online reputation is ruined forever.
The Hashtag Hijack
In early 2012, McDonald's launched a promoted #McDStories campaign meant to drum up positive, hamburger-friendly stories about the awesomeness of the fast-food chain and its suppliers. But even though McDonald’s only used the hashtag twice, it turned nasty within minutes.
People pounced on #McDStories, using it...
Timeline, Premium Ads, patent lawsuits, IPO delays, proof-of-ownership emails—it seems like Facebook has had all the fun lately. But while Mark Zuckerberg and friends are busy soaking up all the attention, Twitter has been flying under the radar, cooking up some sweet new advertising tactics for small businesses.
A few days ago, Twitter officially launched its self-service ad platform for small businesses. Currently only American Express cardmembers and merchants can sign up, but Twitter plans...
Can Twitter in the classrooms help students get better grades? This infographic provides statistics and information for the use of Twitter as an educational tool.
Created by: Educational Psychology