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When Google+ was launched with much fanfare in 2011, the social media world was abuzz with praise and high expectations. Tech Crunch called it "social, bold, fun and looking good". Early reviews praised the functions and circle features, but had issues with the lack of activity (which was probably just because Google rolled out Google+ only to a select few at first). Most reviewers thought it was a good network, but that it wouldn't be enough to break Facebook's hold on social media; Business...
The "old" wisdom (as old as Internet wisdom can be) that Google is where people find information is slowly becoming an old wive's tale. You don't believe us? Check this Business Insider article about the decline in search volume last year. But don't panic! Even though search volume has decreased, new ways of finding information are available. Social media, blog linking, apps--all of these are effective ways to reach your audience, without using Google. Now, this doesn't mean that you should...
Lent is a 40-day period during which practicing Catholics give up something--usally a bad habit like smoking or drinking--to commemorate Jesus' 40 days of fasting in the desert. But it's not just good for individuals. As business owners doing internet marketing, we can also develop bad social media habits. Want to give up something for Lent? Start by these less than desirable things we do on Facebook and Twitter...
No, we’re not talking about a new wine-related social network (although that would be awesome), but rather a new video-based app now owned by Twitter called Vine. It’s all the rage these days, with celebrities like Tyra Banks and Emmy Rossum posting Vines on their Twitter feeds. Here’s a quick Vine I made especially for this occasion:   Making afternoon tea @stikkymedia vine.co/v/bn6bIvA9HMe — Anabelle Bernard F(@anabellebf) February 6, 2013   1. What does it do? Vine is super simple: you...
A new year is upon us, and with it comes those pesky resolutions. Join a gym. Quit smoking. Eat less cheese. Eat more cheese. Whatever your intentions, it’s time to make them a reality and start the year off right. That said, most New Year’s resolutions fail miserably. So why not choose a resolution that’s actually doable? One that will increase credibility and visibility and ultimately boost sales? Here are 4 social media resolutions you’ll actually want to keep: 1. I will write more high...
I don't know about you, but I am a visual person—especially when it comes to connecting with people. So, the fact that LinkedIn has edited the layout of the personal profile to create a more visual design is definitely a plus in my books. The announcement, made by LinkedIn in mid-October, will also see more graphic visuals that will make them easier to understand and see where possible connections exist. For instance, you will be able to see a visual presentation showing which companies your...
Want to know what the world is talking about right now? Looking for a juicy search term? Need to kill a few hours? Then check out these powerful social search engines: Bottlenose A real-time social intelligence engine that analyzes activity across all the major social networks. Bottlenose’s fancy algorithm, called “StreamSense,” uses in-house natural-language processing, personalization and semantic techniques to figure out trending topics and trending content. Their never ending sea of...
Lack of engagement. Robotic presence. Potentially awkward timing. We all know your business can suffer due to excessive auto-posting, but what about your personal life? Ever thought about the consequences of spamming your friends with intimate details that may harm your reputation—both online and off? The world will know you’ve become a lazy sloth It’s great that you’ve started jogging. It really is. And it’s awesome that you’re broadcasting your ever-improving run times (and weight loss...
Everyone loves a good statistic. Facebook users create 3.2 billion likes and comments every day. Only 5% of online adults use Tumblr. There is a 33% chance that a peanut grown in the U.S. will end up as peanut butter. Fascinating stats. But can you trust them? The problem with finding statistics online is that they’ve often been subjected to a global game of telephone: a number mistyped here, some context lost there. By the time it reaches you, the statistic has lost all meaning and you have...
Human beings are creatures of habit, and it’s no accident we evolved this way. Our routines make us more efficient and more productive, and save our brains from the torments of overthinking. But along with all this efficiency comes an unfortunate side effect: the stifling of creativity. While we’re driving the same route to work, drinking the same coffee and seeing the same people, we get comfortable and forget how to shake up our lives. And sadly, our social media world also tends to get...
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