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Testimonials are a tried-and-true marketing technique that can help overcome objections and convince people to buy your product or service. They're used everywhere: on TV, in advertorials, even on the web. (We have ours too!) They're especially useful for more expensive products or services, where the investment is significant and potential customers need some reassurance that it will perform as expected. However, testimonials can be tricky; especially on the internet, they can be made up or...
Social media management takes a lot of time. So much so that it's now some peoples' full-time job. But not everyone has the budget to hire a social media manager or coordinator, so Enter The Social Media Automation Tools. Programs like Buffer, Social Oomph and many, many more all promise to make your social media management easier, more seamless and less time-consuming. However, we are wary of tools that promise to take care of everything for you. Social media is still social, and nobody likes...
Say your goodbyes: it's now impossible to make "post by others" show on your Facebook business page timeline. We have a super popular post about how to make that possible, but it dates from a few years, and Facebook business pages have changed a lot since then. However, we still receive questions and comments about why the advice in that post doesn't work anymore; it's because you simply cannot do it anymore. The new Facebook business page has a completely different structure. But it doesn't...
Good Friday everyone! I hope you had a great week and that a nice weekend is awaiting you. Here in Victoria, the weather has definitely been summery.  To finish your week on a reflective note (remember that article from last week about taking time to stop and reflect?) or in learning mode, here are my 5 favourite articles I read this week. This short read from Social Media today covers the basics of using traditional and digital PR to promote your business. Tried-and-true PR techniques...
I've talked a little about hashtags before in relation to Instagram. But you also probably know that hashtags are also used widely on Twitter and, even though less often, on Facebook and even Google Plus. Even though hashtags come and go with the news and trends of the day, there are some that have been around for a while and are still widely in use today. Hashtags are an essential part of social media marketing, not only because they show that you understand the medium, but also because they...
It's been a short 4-day week here in Canada, but we still have some interesting content for you to read over the weekend. First, we have this ebook from Contently about content marketing measurement. The most interesting insight? 90% of content marketers are not sure if they are measuring their efforts effectively. A short but enlightening read. For something a little lighter (but still informative), we have this Econsultancy post about the best social media marketing campaigns of all time....
  You have a new business Twitter profile and you'd like to get more followers. You want followers who will actually pay attention to your tweets and who are part of a relevant audience, be that locally or within a certain sphere of industry. You'd like more followers, and for free... Free Followers – Without Spamming or Cheating? Yes. Free Followers – That aren't in distant regions or irrelevant as a target market? Yes. Finding people who follow back Let's take a moment to learn how to...
Welcome to volume #1 of the Friday Reading list. Every week, you'll find a list of curated content picked from the best blogs and webzines. We'll go over the range of topics we work in here at Stikky Media: social media, content, SEO and more. Of course, you can always email me and let me know what you'd like to read about! Our first reading today is an article from the Marketing Pilgrim discussing research on local mobile search and shopping. The most interesting fact? 50% of local mobile...
This year's Social Media Camp wrapped up on Saturday, May 3rd, but I'm still pretty excited about everything that I heard and learned during those busy 2 days. In our first post of the Social Media Camp Report, I'll cover the opening keynote by Tod Maffin. It was funny and entertaining, pretty much the best way to start a conference. Mr. Maffin talked to us about the 6 elements of a viral marketing campaign with plenty of videos and examples to show us. Here's the most important information I...
Everyone tells you your small or medium sized business MUST be on the social media channels. There are a growing numbers of channels, each of them becoming increasingly important in its own way. So you've signed up for the four best-known social media channels: Facebook. Twitter. Google+. LinkedIn. You've written (or had someone else write) a blog post, and now it should be posted on all four channels. There! Done. Right? Not so fast... For small and medium businesses that don't...
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