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It's Friday again! Yay! And Canada Day is coming up next week, so I imagine that many of you have an extra-long weekend ahead.  But an extra-long weekend is no reason to slack on our reading. As usual, I found 5 interesting pieces this week to keep you learning and investigating for just a bit more before you enjoy the official beginning of summertime. First, it seems that there is a definite decline in search engine traffic, offset by an increase in traffic from social sources. While SEO and...
Spring cleaning: clearing up the cobwebs and dust, washing and opening the windows, bringing fresh air to the house. And you can also do that with your website. Okay, so it's officially spring only for a few more days, but it's never too late to spring clean your website content. One part of the content management cycle doesn't really get its due when we talk about content strategy: archiving and removal. Because you posted it back in the day doesn't mean it should be there forever. Actually,...
Hi, my name is Daniel. I’m the new intern here at Stikky Media. If you’re like me a few weeks ago, you may be hearing the term SEO for the first time. There are so many acronyms in the business world, it can be hard to keep track. ROI, ROE, B2B, RFP, SEO: these are just a few that are slung around the office daily. Unless you know what they all mean, you are left feeling like an alien on a foreign world. You might know that SEO stands for Search Engine Optimization, but what does that actually...
We don't often get to talk about websites and web design on the Stikky Media blog. These subjects are covered on the North Studio blog (which I also manage and write for). But the other day I was having a discussion with Marcus, our digital marketer, about the link between good web design and successful online marketing. In fact, few people realize how much your website influences your marketing results, especially when it comes to SEO. Good website design is about more than slick interfaces,...
It's been a short 4-day week here in Canada, but we still have some interesting content for you to read over the weekend. First, we have this ebook from Contently about content marketing measurement. The most interesting insight? 90% of content marketers are not sure if they are measuring their efforts effectively. A short but enlightening read. For something a little lighter (but still informative), we have this Econsultancy post about the best social media marketing campaigns of all time....
It’s always an interesting time in the digital marketing and SEO industries when Google rolls out algorithm updates. Professionals get all abuzz on social media and blogs, everyone begins to search for information on the update, and then we check our own metrics and our client metrics. Sometimes Google tells us when they are rolling out these updates, but more often we are kept in the dark. This week, Google has confirmed that they have rolled out two webspam algorithm updates: Pay Day 2.0, and...
During my lunchtime walk today, I was listening to a marketing/entrepreneur podcast that I really like. As a writer and content creator, I like to know how people are able to build careers and make businesses based on content and expertise. In the episode I listened to today, one of the hosts answered a listener question about the value of SEO and if it was worth paying a firm or a specialist to do it. Of course, as I work in SEO on a daily basis, I can't say I was particularly happy with his...
As internet marketers, the main problem we try to solve is: "how do we cut through the noise and make your voice heard?" With so many websites out there, it's easy to feel like our little spot of the web is ignored by everyone who could enjoy our product or service. If you're a regular visitor to the Stikky website, you may have noticed a new service: video production. Video is the latest tool in our digital marketing toolbox to help your website become more visible in search engines, more...
There's been a bit of panic in Internet marketing circles lately. SEO experts around the world have been blogging about changes they noticed in search ranking patterns, and some of them have been somewhat panicking. Although some worry is normal when something as important as Google changes drastically, the best response is never panic. As professional SEO experts and internet marketers, we can stay ahead of these changes and help our clients adjust to them. This update is being nicknamed "...
Part of the work we do at Stikky Media is monitoring our clients' analytics patterns and SEO results. We check for keywords, organic or referred visits, and many other factors. Lately, though, we've noticed that something has changed in Google rankings and referrals. It seems that the technique of using exact keywords in incoming links is getting penalized by Google. We haven't found any official news on that matter from Google, but we think we've caught on to something here. What exactly does...
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