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search engine optimization

Hi, my name is Daniel. I’m the new intern here at Stikky Media. If you’re like me a few weeks ago, you may be hearing the term SEO for the first time. There are so many acronyms in the business world, it can be hard to keep track. ROI, ROE, B2B, RFP, SEO: these are just a few that are slung around the office daily. Unless you know what they all mean, you are left feeling like an alien on a foreign world. You might know that SEO stands for Search Engine Optimization, but what does that actually...
We don't often get to talk about websites and web design on the Stikky Media blog. These subjects are covered on the North Studio blog (which I also manage and write for). But the other day I was having a discussion with Marcus, our digital marketer, about the link between good web design and successful online marketing. In fact, few people realize how much your website influences your marketing results, especially when it comes to SEO. Good website design is about more than slick interfaces,...
It’s always an interesting time in the digital marketing and SEO industries when Google rolls out algorithm updates. Professionals get all abuzz on social media and blogs, everyone begins to search for information on the update, and then we check our own metrics and our client metrics. Sometimes Google tells us when they are rolling out these updates, but more often we are kept in the dark. This week, Google has confirmed that they have rolled out two webspam algorithm updates: Pay Day 2.0, and...
During my lunchtime walk today, I was listening to a marketing/entrepreneur podcast that I really like. As a writer and content creator, I like to know how people are able to build careers and make businesses based on content and expertise. In the episode I listened to today, one of the hosts answered a listener question about the value of SEO and if it was worth paying a firm or a specialist to do it. Of course, as I work in SEO on a daily basis, I can't say I was particularly happy with his...
Wondering why your Facebook page isn’t performing well? The answer may lie in an unexpected place: search engine optimization. Facebook pages are a great way to promote your business online, but only if you can be found. Luckily for you, Facebook, in partnership with UK-based marketing agency Distilled, just released a neat video that shows you exactly how to boost your Facebook page ranking in search engines. Aimed at business owners, not SEO masters, the video gives an overview of what search...
Thinking of forking over $185,000 for one of ICANN’s new generic top-level domains? While it may boost your brand, it won’t boost your SEO. Top-level domains, or TLDs, are the part of the web address to right of the dot, like .com and .ca. There are currently 324 TLDs, 22 of which are generic top-level domains, or gTLDs, which must consist of 3 or more characters. ICANN, the Internet Corporation for Assigned Names and Numbers, is currently accepting applications for the chance to create and...
The folks over at Search Engine Land have created a great inforgraphic explaining search engine rankings factors as a periodic table of elements. It gives a really good quick overview of the different on pages and off page factors that can affect your websites position in the search results.
As an SEO, I often assume that others know what the Google Ranking Factors are. It became clear to me on a recent sales call that there is no way that the general public, or even many web designers, would hold even any knowledge of the kinds of things that Google takes in to account when ranking a page. To most people it is so magical system that some ultra smart people came up with that could never be understood. While there is no doubt that the Google algorithm is complex and is not something...
Search Engine Optimization is the art of crafting the pages of your website to gain more traffic from search engines. There are many factors that affect your search engine ranking, but the main key is to create interesting and informative content that will keep your website viewers on your website for longer and gain a following of repeat visitors. With basic knowledge of search engine optimization it is possible to obtain high rankings for high traffic keywords. Below we have listed 10 Tips...
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