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As a digital marketing professional, I'm lucky to live in one of the most social (media) cities in Canada. Many of our social media influencers were among the first to take up Twitter as a community-building tool, and we have some of the foremost social media professionals this side of the Rockies doing their work in our beautiful city. It might be because social media work is rather flexible and can be done from anywhere; where else but in Victoria would you want to live if you had the chance...
Since its meteoric rise to popularity in 2011, Pinterest has garnered a lot of attention from marketers and social media professionals. We know that visual marketing is a very effective way to reach your target market--after all, "a picture is worth a thousand words" isn't a cliché for no reason. Pinterest, with its focus on beautiful visuals, easy sharing and an intuitive user interface, has everything marketers need to get their products known and shared. Businesses already have taken...
When the first version of Pinterest launched in early 2010, the creators lost sleep over whether anyone except for a handful of close family and guilt-ridden friends would ever use the site. Well, turns out their fears were unfounded. Not only have they attracted over 16 million users, they've also opened up a whole new world of social media marketing. But should your business be on Pinterest? This nifty flowchart from Inituit will help you decide if it's worth the investment.
When Pinterest first launched back in March 2010, it was dismissed as a feminine space for brides-to-be, aspiring kitchenistas and crafty, DIY types. While it’s true that Pinterest users are overwhelmingly female (97%, actually), the site is not as niche as it used to be. Everyone from publishers to non-profits to car manufacturers are taking advantage of Pinterest’s visual addictiveness. Like Men’s Health Magazine. And Audi. And Playboy. Brands, whether they’re geared towards women or not,...
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