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I'm going to make a confession I never would have before: I'm starting to really, really love reports. I was never a numbers girl; I've always been the one to extoll the benefits and beauty of words over numbers (forgive me, math people! numbers are beautiful too!). But now, I can't enough of numbers, percentages and graphs! So it was with... unusual joy that I perused a new report, the B2B Content Marketing 2015 Benchmarks, Budgets, and Trends--North America by Content Marketing Institute and...
After a summer full of sun, fun and maybe summer work for some students, it's now time to head back to the classroom and hit the books. There's little I personally like more than back-to-school, with warm sweaters, new books, changing leaves and new learning at my fingertips--despite me not being a student anymore. So this year, I would like to share some of my knowledge and wisdom for business and marketing students beginning their degree or returning for another year. You may learn lots of...
Marketing, as a field, doesn't have the best of reputations. Despite being an essential function in any business, trust in marketers is kind of low; according to a recent survey of CEOs across the world, 80% of them don't trust marketers.  I must say to my personal defense that most marketers I know (including us!) really, really want to help produce demand for your product or service. We're interested and involved in our clients' success, and we do our best to help them achieve their goals....
This week was busy with dad stuff, but lots of other things happened on the digital marketing blogosphere. Let's have a look at this week's reading list. First, Facebook will let you review your marketing file and edit it. You know when you click "I don't want to see this ad"? You'll now be able to see what Facebook does with this information. They'll also let you choose what kinds of ads you want to see. Are you going to use this new function or do you just glaze over any and all ads? There's...
In keeping with our weeklong Father’s Day blogging theme, we want to share someone that many in the business world consider to be the father of modern marketing: Philip Kotler. Who's Philip Kotler? Philip Kotler was born in Chicago in May of 1931, and attended college at DePaul University, before transferring to the University of Chicago. He would eventually complete his PhD in economics at MIT in 1956. Three of his teachers were Nobel Prize laureates in economics: Milton Friedman, Paul...
We don't often get to talk about websites and web design on the Stikky Media blog. These subjects are covered on the North Studio blog (which I also manage and write for). But the other day I was having a discussion with Marcus, our digital marketer, about the link between good web design and successful online marketing. In fact, few people realize how much your website influences your marketing results, especially when it comes to SEO. Good website design is about more than slick interfaces,...
Today is Victoria Day in Canada, and the unofficial beginning of summer. Here in Victoria (haha), we've had pretty nice weather over the past few days, and we definitely look forward to the dry, sunny summers that delight so many tourists and locals. As I think of it, Victoria day must be one of the most effective marketing campaigns of all time. First set into law in Canada in 1845 (before Confederation) as a celebration of the Queen's birthday, the Parliament of Canada finally made it a...
Did you know that 90% of Americans who have a mobile device have it within three feet of them 24 hours a day? Or that nearly 42% of US mobile subscribers now use smartphones, along with with 44% of mobile users across France, Germany, Italy, Spain and the UK? Mobile usage is exploding in terms of growth, yet marketers have been slow to jump on board. They’re missing out on a huge opportunity—one that's too important to ignore. From mobile commerce to mobile travel to what mobile consumers fear...
Timeline, Premium Ads, patent lawsuits, IPO delays, proof-of-ownership emails—it seems like Facebook has had all the fun lately. But while Mark Zuckerberg and friends are busy soaking up all the attention, Twitter has been flying under the radar, cooking up some sweet new advertising tactics for small businesses. A few days ago, Twitter officially launched its self-service ad platform for small businesses. Currently only American Express cardmembers and merchants can sign up, but Twitter plans...
Not all brands are in love with the new Facebook Timeline, but a few early adopters have jumped on board and stepped up their creative game. As these brands show, Timeline is about more than cool cover photos. It’s about defining your brand, showing off your personality and providing a continuous flow of interesting and engaging content. Not sure how to approach Timeline for pages? Check out these brands for inspiration.   Sharpie The perfect cover photo. It looks amazing, it’s a spot-on...
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