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Everyone tells you your small or medium sized business MUST be on the social media channels. There are a growing numbers of channels, each of them becoming increasingly important in its own way. So you've signed up for the four best-known social media channels: Facebook. Twitter. Google+. LinkedIn. You've written (or had someone else write) a blog post, and now it should be posted on all four channels. There! Done. Right? Not so fast... For small and medium businesses that don't...
I don't know about you, but I am a visual person—especially when it comes to connecting with people. So, the fact that LinkedIn has edited the layout of the personal profile to create a more visual design is definitely a plus in my books. The announcement, made by LinkedIn in mid-October, will also see more graphic visuals that will make them easier to understand and see where possible connections exist. For instance, you will be able to see a visual presentation showing which companies your...
As business owners venture in to the scary world of managing their own Social Media campaigns, many are driving blind. A little bit of education goes a long way and we suggest following these 10 Social Media Marketing Tips for Business Owners to get started. There are endless ways to drive traffic to a website, increase brand awareness around the web, and engage with potential clients through Social Media Marketing. The ability to reach people in real time and target a relevant audience has...
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