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I've talked a little about hashtags before in relation to Instagram. But you also probably know that hashtags are also used widely on Twitter and, even though less often, on Facebook and even Google Plus. Even though hashtags come and go with the news and trends of the day, there are some that have been around for a while and are still widely in use today. Hashtags are an essential part of social media marketing, not only because they show that you understand the medium, but also because they...
To be honest, I'm not much of a photographer. I'm more likely to enjoy a walk on the beach than document it through multiple photos. But ever since I got on Instagram, just a few weeks ago, I've gotten kind of addicted (mostly to taking pictures of my cat, but not always).  Visual marketing is really big, and for good reason. As companies and businesses adapt to the new social media order, they'll have to use all its tools: blogs, Facebook, Twitter, LinkedIn, Pinterest and yes, Instragram too...
As a digital marketing professional, I'm lucky to live in one of the most social (media) cities in Canada. Many of our social media influencers were among the first to take up Twitter as a community-building tool, and we have some of the foremost social media professionals this side of the Rockies doing their work in our beautiful city. It might be because social media work is rather flexible and can be done from anywhere; where else but in Victoria would you want to live if you had the chance...
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