1-866-819-3756

inbound marketing

I'm going to make a confession I never would have before: I'm starting to really, really love reports. I was never a numbers girl; I've always been the one to extoll the benefits and beauty of words over numbers (forgive me, math people! numbers are beautiful too!). But now, I can't enough of numbers, percentages and graphs! So it was with... unusual joy that I perused a new report, the B2B Content Marketing 2015 Benchmarks, Budgets, and Trends--North America by Content Marketing Institute and...
One of the challenges of B2B is finding the right type of content that will interest your audience and get them to consider you as a potential provider of products or services. It's easy to see content from a B2C perspective: consumers like to get helpful information and get to trust a brand before making a purchase. But why should it be any different for B2B? After all, there are still buyers with needs, challenges and objections; they're just buying for a company rather than for themselves....
Testimonials are a tried-and-true marketing technique that can help overcome objections and convince people to buy your product or service. They're used everywhere: on TV, in advertorials, even on the web. (We have ours too!) They're especially useful for more expensive products or services, where the investment is significant and potential customers need some reassurance that it will perform as expected. However, testimonials can be tricky; especially on the internet, they can be made up or...
It's Friday again! Yay! And Canada Day is coming up next week, so I imagine that many of you have an extra-long weekend ahead.  But an extra-long weekend is no reason to slack on our reading. As usual, I found 5 interesting pieces this week to keep you learning and investigating for just a bit more before you enjoy the official beginning of summertime. First, it seems that there is a definite decline in search engine traffic, offset by an increase in traffic from social sources. While SEO and...
When you compare the number of successful blogs against the total number of blogs that exist on the internet, you'll notice that the ratio is very, very small. Only a fraction of blogs build an audience of more than a few hundred, and only a few rare ones get subscriptions of 100K+. The blogging world gets increasingly competitive every day as individuals, the media, businesses, governments, and organizations post more content more often. Blogs are also the cornerstone of content marketing and...
I don't know a blog writer who doesn't go through writer's block sometimes. Yet to keep your website fresh and current, you need to keep updating your blog with interesting content that keeps your visitors coming back for more. So what do we do when we're really, really out of ideas and still need to write blog posts? Fortunately, there are content generators we can use to get our brains storming. In the three examples I used, you input a noun or two and the generator spits out sentences (blog...
I'll be honest right from the start: landing pages, these essential elements of inbound marketing, are difficult to get right, at least in the beginning. You're used to filling them up yourself when you see a great offer on the internet, but when it comes to doing it for your business, it's really not that simple. However, the new rules of digital marketing say that landing pages are one of the foundations of effective inbound marketing, so if you do inbound, landing pages are a must. Landing...
Social media management takes a lot of time. So much so that it's now some peoples' full-time job. But not everyone has the budget to hire a social media manager or coordinator, so Enter The Social Media Automation Tools. Programs like Buffer, Social Oomph and many, many more all promise to make your social media management easier, more seamless and less time-consuming. However, we are wary of tools that promise to take care of everything for you. Social media is still social, and nobody likes...
This week was a newsletter week (if you missed it, you can subscribe for the next one here!) and so it got me thinking about email marketing, how it works, and how to make it better and more effective. Here are some good reads I found about that topic. First, some technical information: if you're sending emails from your company but NOT from your company's server, your email may not be getting delivered at all. Business2Community explains what's at stake. If you have really big email lists,...
Your homepage is your internet storefront. You only have a few seconds (no more than 5, actually) to impress your visitors and keep them from bouncing away.  From a digital marketing standpoint, your homepage is one of the most important elements. You have to strategize it, polish it and kep it updated. In other words, your homepage has to be perfect.  Let's have a closer look at some great home pages and take them apart to understand how they work. 1. Logo Of course, the first thing you...
Subscribe to inbound marketing