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Everyone tells you your small or medium sized business MUST be on the social media channels. There are a growing numbers of channels, each of them becoming increasingly important in its own way. So you've signed up for the four best-known social media channels: Facebook. Twitter. Google+. LinkedIn. You've written (or had someone else write) a blog post, and now it should be posted on all four channels. There! Done. Right? Not so fast... For small and medium businesses that don't...
Lent is a 40-day period during which practicing Catholics give up something--usally a bad habit like smoking or drinking--to commemorate Jesus' 40 days of fasting in the desert. But it's not just good for individuals. As business owners doing internet marketing, we can also develop bad social media habits. Want to give up something for Lent? Start by these less than desirable things we do on Facebook and Twitter...
Remember when event notifications used to be fun? When they were real invites to real events you actually wanted to attend? With people you liked? Not any more. If you’re like me, your inbox is flooded with invites to bottle drives in faraway lands, “concerts” at skeezy coffee shops and obnoxious theme parties at a friend-of-a-friend-of-a-friend’s house. And to make matters even worse, if you don’t give a definite answer, you’re bombarded with notifications every time someone changes a detail...
Lack of engagement. Robotic presence. Potentially awkward timing. We all know your business can suffer due to excessive auto-posting, but what about your personal life? Ever thought about the consequences of spamming your friends with intimate details that may harm your reputation—both online and off? The world will know you’ve become a lazy sloth It’s great that you’ve started jogging. It really is. And it’s awesome that you’re broadcasting your ever-improving run times (and weight loss...
When done right, Facebook contests are a fun and relatively easy way to expose your business to the masses. But how do you do them right? As you may have noticed, the official Facebook promotion guidelines are an intimidating, confusing mess. It takes a great deal of time and concentration to figure out what’s going on, so most businesses end up ignoring the rules and running their contests willy-nilly. But what most business don’t know is that if Facebook catches on, or if one of their...
1000 Facebook fans for only $14! 10000 Twitter followers for only $150! Sounds like a heck of a deal, but when has it ever been a good idea to buy friends? It’s not like in the movies, where nerdy boy pays popular girl $1000 to date him for a month and they end up riding into the sunset together on a lawn mower. Fake online friends won’t love you. They won’t converse with you. They won’t spread word of your business and they won’t fulfill your dreams of Facebook success. Because they’re not...
As you’ve probably heard by now, Facebook quietly pulled an email switcheroo. They disabled your primary email address and replaced it with an @facebook.com address, which you probably never even knew you had. The world is outraged at this unforeseen (and unannounced event), but it’s really the least of your worries. Facebook is full of unwanted default settings that threaten your privacy and your peace of mind. Search Engine Visibility Don’t want your profile showing up in Google, Bing or any...
Wondering why your Facebook page isn’t performing well? The answer may lie in an unexpected place: search engine optimization. Facebook pages are a great way to promote your business online, but only if you can be found. Luckily for you, Facebook, in partnership with UK-based marketing agency Distilled, just released a neat video that shows you exactly how to boost your Facebook page ranking in search engines. Aimed at business owners, not SEO masters, the video gives an overview of what search...
The biggest buzz in social media this month is Facebook's IPO (Initial Public Offering) on Friday, May 18th, 2012. With a share price estimated between $28 and $34 (USD), the race is on to own a piece of the world's largest social network and its 901,000,000+ users. Our friends over at MBAonline.com created an infographic that breaks down the hype involved with investing in an eight-year-old company valued at over $18 billion dollars. Whether you are considering buying shares or not, this data...
Remember Old Facebook? When your wall was a pleasant mix of posts from both you, the business, and your fans? When valuable customer interactions were automatically front and centre on your Facebook page? Those were the good old days. Now, thanks to Facebook Timeline, that community engagement is swept off your page and tucked away in a tiny Recent Posts by Others box, where nobody will ever see it. Not exactly good for business. So how do you bring those Recent Posts by Others back onto your...
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