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According to a recent CFIB survey, 62% of small businesses have yet to take any steps to comply to CASL. Although this is concerning (we've done a bit of CASL advocacy with our clients, of course), we would like to make it easy for you to figure out whether or not you comply and, if you don't, know what steps to follow to implement CASL in your business. With the help of this workflow, you can see what elements of CASL you need to implement for your business. And to help you even further, we'...
Testimonials are a tried-and-true marketing technique that can help overcome objections and convince people to buy your product or service. They're used everywhere: on TV, in advertorials, even on the web. (We have ours too!) They're especially useful for more expensive products or services, where the investment is significant and potential customers need some reassurance that it will perform as expected. However, testimonials can be tricky; especially on the internet, they can be made up or...
It's Friday again! Yay! And Canada Day is coming up next week, so I imagine that many of you have an extra-long weekend ahead.  But an extra-long weekend is no reason to slack on our reading. As usual, I found 5 interesting pieces this week to keep you learning and investigating for just a bit more before you enjoy the official beginning of summertime. First, it seems that there is a definite decline in search engine traffic, offset by an increase in traffic from social sources. While SEO and...
This week was a newsletter week (if you missed it, you can subscribe for the next one here!) and so it got me thinking about email marketing, how it works, and how to make it better and more effective. Here are some good reads I found about that topic. First, some technical information: if you're sending emails from your company but NOT from your company's server, your email may not be getting delivered at all. Business2Community explains what's at stake. If you have really big email lists,...
  What is CASL? On July 1st, 2014, the federal government of Canada will formally launch the Canadian Anti-Spam Legislation (CASL). The CASL is a set of laws designed to protect Canadians from excessive spam,  to determine how predefined online communications practices are to be allowed within Canada, to assign penalties to businesses and indiviudals who break CASL laws, and to enable Canadians to report spam on the CASL site itself. The laws formalized within this legislation will likely be...
This week was busy with dad stuff, but lots of other things happened on the digital marketing blogosphere. Let's have a look at this week's reading list. First, Facebook will let you review your marketing file and edit it. You know when you click "I don't want to see this ad"? You'll now be able to see what Facebook does with this information. They'll also let you choose what kinds of ads you want to see. Are you going to use this new function or do you just glaze over any and all ads? There's...
Any digital marketer worthy of his or her name will tell you that email is still the best and most reliable way to connect with your customers. What's better than getting directly into their computers and phones?  Guy Steeves of Constant Contact presented a useful talk about e-newsletter marketing, and why it's still the "sexiest new social media app" (direct quote) around. Here are the highlights of his presentation. Clicks matter most When people discuss newsletter analytics, they tend to...
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